Twitter offers a wealth of ways for brands and customers to connect, and here's the data from Exacttarget on what's working best.
Tweeters gravitate towards visual content, try including photos in your tweets.
Few social media managers share content on Sunday - the day when activity is at its peak. Use automation tools and schedule a few tweets for weekends too.
Times of the day when Twitter activity peaks are: from 03:00 P.M to 9:00 P.M (CST).
Take a look at below infographic (based on a study of 3 million tweets) for more insights.
Click image to enlarge