"Everyone knows that a consistent posting strategy is key to winning on Facebook and Twitter. What people don't always seem to be clear on is what, when and how to post. The truth is that there's no one-size-fits-all approach; your posting strategy must depend on your social media goals."
Take a look at this infographic "The Posting Playbook" from Pagemodo that guide you how to set your posting rules and score big for your business with social media.
Facebook posts with the most likes and shares were 500-700 characters.
Facebook users appear to be more excited for the weekends than Twitter users.
Using hashtags results in a 120 percent boost on Twitter, but actually lowers engagement by 22 percent on Facebook.