This infographic from Invesp takes a closer look at the numbers behind online advertising, from who's doing the clicking to what industries are most clickable.
Some key stats are:
• The average person is served over 1,700 banner ads per month but only half of them are ever viewed.
• Click rates for display Ad campaigns average only 0.1 percent, which means that only one in a thousand Ads in a campaign is clicked.
• Over 70% of marketers fail to target consumers with behavioral data.