Social media has quickly become a top priority for all kinds of organizations. In the past 5 years alone it has gone from "just a buzzword" to a marketing and sales channels adapted by over 70 percent of companies.
Are sales teams adapting to these changes? Is social selling generating the Return-on-Investment that sales people expect? What do experts have to say? Find out the answers and more in this infographic which comes courtesy of salesforlife.
Some key takeaways:
Figuring out how to target customers and prospects is still a big concern for companies (83 percent). However, most of them recognize that socializing sales efforts has a positive impact on their bottom line.
Even though companies may be struggling to generate qualified leads, the majority of them realize how social selling can help by encouraging buyers to start a relationship with sales reps and share their contact information.