"Marketers know they are in for a steep hike when trying to attract audiences with content marketing. You can prepare beforehand all you want, but measurement is crucial for reaching your end goals. Without measuring your content's effectiveness, most marketers today are trekking blindly. Luckily, this doesn't have to be the case. Grab your tools, and dig in."
This infographic from captora takes a closer look at why do brands and small businesses need content marketing, how companies are organizing their goals for content marketing, what marketers are tracking for content effectiveness and more.
infographic — The Social Web Is a Content War. Here's How to Win.