The traditional 20th century marketing funnel has been usurped in the digital age. Today 14 percent of people trust ads. 77 percent of online shoppers consult ratings and reviews before making a purchase.
Consumers are turning to social media and the collective unconscious of the internet to get their information and make purchasing decisions. In fact 80 percent of customers expect businesses to be active on social media.
So what does the new funnel look like?
Get your answer in this infographic called "Nurturing the Sales Funnel Using Social Media" which comes courtesy of Tollfreeforwarding and Gryffin media.
Top image credit: uberflip.