Getting fans to make and share User-Generated Content (UGC) for your company, brands, products and campaigns is more than cost-saving - its revenue producing.
UGC empowers consumers to speak up, share their values and opinions, and connect with like-minded people and organizations. Says a new infographic from Quicksprout.
The infographic also reveals that 51 percent of Americans trust UGC more than company website content (16 percent) or news articles about the company (14 percent) when looking for information about a brand, product or service. And that brand engagement increases by 28% when consumers exposed to both professional and UGC product videos.
There are many ways to encourage users to generate and share content. But here a few biggies and some notable examples.
If you don’t have much time, a simple way to get your fans to engage is to use the fill-in-the-blanks strategy mentioned in the (below) infographic. It’s easy to use, and it shouldn't take you more than a minute or two to leverage.
Top image credit postano.