Taking a regular inventory of your existing web content and evaluating its performance can help you identify areas for improvement and optimization.
This can help you whether your content is meeting your business and branding goals. It can also decide what to keep, what to cut, and what to tweak to make your content stand out.
While the most businesses focus on the usual suspects when creating an inventory - like metadata, social media shares, broken links an navigation - here's an infographic from Aweber team illustrating the five common blind spots that can make all the difference for your business.
- Email signups
- Curated and repurposed content
- Quality vs. quantity