Social networking is now one of the top internet activity, and brand marketers are now looking for new ways to engage their potential customer where they are spending their most time. Native advertising has stepped up and proven its effectiveness for companies looking to display their content in a consumer's social media feed. Social Rich Media takes those capabilities of Native ads and extends them to achieve better ROI and engagement.
Moontoast team created an infographic visualizing how rich media can expand your social reach and build awareness.
Some key highlights:
For almost every 1 dollar spend on Facebook ads, an advertiser receives 4K impressions on an ad.
More than half of initial clicks inspire users to download assets and/or supply contact information.
Once the ad unite is expanded, the average user makes 4.6 clicks as they survey all the interactive elements.
Twitter might be better for CTR than Facebook, the social giant Facebook is much better for conversion rate.