YouTube audience can be active advocates for your brand, they are highly engaged and share what they love, connect with their passions and they will reward your brand, according to a recent study from Google.
The research - which was carried out to help companies understand more about the world's largest video search engine's audience and their content need - showed that nearly 60 percent of UK YouTube users tend to tell everyone about a brand they love, compared to 33 percent of non-YouTube-users.
When it comes to top channels watched on YouTube the study shows that they don't just watch cute cat videos, the truth is - music, comedy and DIY are the most popular categories among YouTubers.
This infographic takes a closer look at how brands can engage with a highly passionate and influential community of users on YouTube.
10 myths about YouTube users
Top Photo credit: jdhancock/flickr. Infographic Source: mediatel.co.uk.