Did you know that digital marketing industry is worth more than $62 billion alone in the U.S.
Basically digital marketing is made up of two broad sets of activities, Customer Acquisition and Customer optimization. Nearly every online company has invested in some form of acquisition, but few have mastered the tools of optimization. While both are crucially important to a company's bottom line.
This infographic from FunnelEnvy highlights why digital marketers need to balance Customer Optimization/Acquisition in their marketing efforts, plus some trends, stats and activities that drive relevant traffic and improve user experience.
header image by: digitalmarketingnow