It's easy to do well in social media marketing if you've got a product or brand everyone loves, right? Well, if you've got a less than popular product or service such as feminine merchandise, hygiene, insurance, or office supplies, you too, can kill it with your social media marketing efforts and generate new sales, as well as create customer loyalty and brand awareness... and this infographic called How Non-Sexy Businesses Rock On Social Media which comes courtesy of Who Is Hosting This team shows you how?
Some key takeaways are:
Use humor to create shareable contentInsurance brand Allstate, uses a fictional character, Mayhem, to humorously describe situations where insurance can step in and save you. The @mayhem Twitter account has more than 55,000 followers since its launch on September 25, 2013.
Create engaging social media campaignsDockers, popular clothing line, launched a B2B and B2C social media campaign, Wear the Pants to increase brand awareness. They asked people to become Facebook fan and submit a plan for putting their personal or business dreams into action. One fan would win a cash prize to implement their plans. As a result more than 4,500 people entered the contest and Dockers has expanded their fan base by more than five times since the contest launched.
Focus on More than product promotionsDespite the fact that social media platforms can be used for selling, their primary purpose should be connecting with your audience. Sharpie, permanent marker brand, uses Instagram to be socially involved with their customers. They feature photos of artwork made completely with Sharpie markers, in addition to some product promotion.
Image credit: pardot