With the rise of inbound marketing techniques, modern professionals more than ever want to engage brands and businesses that focus on engaging with them and sharing interesting content. Companies that consistently provide information and engage with their audiences aren't just selling - they're also working on "building relationships with social media" approach. Thanks to Linkedin Marketing Solutions team who created this excellent checklist that will help marketers to take their LinkedIn marketing strategy to the next level. Find out if you've got what it takes to be Sophisticated marketer. Some key points to remember: Optimize LinkedIn profiles for your company and employees, get inspired by influencers, share company updates and join the conversation with LinkedIn Groups.