The number of people using mobile devices to search for local businesses and services has increased exponentially over the last year. According to a study almost 1 in 3 of all local searches are done via Smartphone and after local search on mobile 51% people visit that business, 48% call the business service and 29% made a purchase from a business in-store. Statistics indicate the growth of mobile search trend will continue in 2014. Which means marketers need to change their mobile strategy to stay ahead of competition. So what you can do in the next few months to be in the right place at the right time! Find out in below infographic by simpartners.
Google recommends using responsive design for your website. However, 99.8% of websites have yet to implement it. Responsive design may have an impact on your mobile rankings, so now is a god time to get ahead of the competition by going mobile friendly.
Email marketing has been found to be an effective method for engaging mobile users. Make sure that your emails are optimized for mobile.
Mobile users are increasingly engaging with companies via social networking. Your business needs to be engaged and quick to answers any inquires or comments via social media.
image credit : howtomobile.apps.gov