Understanding your digital audience is the first step to your online success. Because it helps you drive brand engagement. And ShareThis team knows it very well, that's why they released their report that breaks down, which social medium consumers are using the most and how social media users are sharing and engaging with online content, including images, videos etc. Their latest Users Sharing Trends study shows that Pinterest growth rate surpassed Facebook for the year with LinkedIn coming in third. Twitter registered very moderate growth while email experienced a significant decline. In addition Pinterest surged past email to become the 3rd most popular social channel for sharing content (behind Facebook and Twitter). Check out this infographic that takes a closer look at social growth, share rates by the regions and more.
image by: wired
