Simple, by reading and learning from expert marketers. Here are top 10 B2B marketing blogs that aspiring rock stars are reading - and why you need to start following them, too.
List provided by dnnsoftware.
Brian SolisSite: briansolis.com
Who: NYT best-selling author, speaker, consultant.
Topics: Social media technology and emerging business.
Value : The authority on social business and how new technology is shaping business and marketing.
Who : Best-selling author, lecturer, marketing guru, entrepreneur.
Topics: Social media, branding and business strategy.
Value: America's Greatest Marketer, shares his creative marketing insights and big picture thoughts on branding.
Paul GillinBlog: Gillin.com/blog
Who: Author, columnist, speaker, B2B social media consultant.
Topic: B2B marketing, social media, open enterprise.
Value: Consultant to big brands, delivering intelligent coverage of vital B2B marketing trends and strategy ideas.
Amy PorterfieldBlog: amyporterfield.com
Who: Marketing expert, speaker, educator, author.
Topics: Social media and content marketing.
Value: A powerful social media influencer; tons of practical ideas for small business marketing.
Ann handleyBlog: annhandley.com
Who: Author, speaker, content chief at MarketingProfs.
Topics: Online Content marketing and social media.
Value: One of the most influential women in social media; an important source for social strategy and tactics.
Jay BaerBlog: convinceandconvert.com
Who: Best-selling author, keynote speaker, consultant.
Topics: Content marketing, social media.
Value: Top resource for content marketing; great tips for accelerating your content and social media.
Jeremiah OwyangBlog: web-strategist.com/blog
Who: researcher, analyst, speaker, web strategist.
Topic: Social business, web technology, collaborative Economy.
Value: Highly-praised authority on social strategy and emerging technologies - in-depth research and macro-level business ideas.
Who: Multi-author blog edited by KISSmetrics - analytics software provider.
Topics: Analytics, testing, Social marketing.
Value: The latest on measurement and testing, practical online marketing ideas, and B2B content directed at customer understanding.
Who: Community blog managed by Moz (SEOmoz) - SEO software and consulting.
Topics: Search engine optimization, analytics, inbound marketing.
Value: Vibrant community of professionals sharing great technical and strategic content.
Who: Multi-author blog produced by software makers Marketo.
Topics: B2B marketing, content marketing and marketing automation.
Value: Big industry names deliver their visions on the most important B2B issues.
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