Nov 12, 2016
How to Choose the Right Color For Your Brand
Posted by Guest Author Digital Information World Author Pakistan author profile Saturday, November 12, 2016 Featured , graphic-design , info-graphics
If you have started your own business then the next big thing that awaits is branding. When it comes to branding, the obstacle that we face is the choice of color for a brand. Every color has its own special significance and meaning. This guide will let you choose the right color for your brand.
Questions That You Need to Ask to YourselfThere are some questions that you should ask yourself before you go on and make a choice for that perfect brand color. These questions are:
• What best describes your customers?
• Do you wish to make your customers feel excited and unique?
• Do you wish to convince your customers that your product is a luxe?
• Who is your product and service for?
• Do you wish to change this world?
• What feelings would you like your products or service to invoke?
Once you have answers to these questions then it will become easier for you to chose your business of color.
Colors are directly responsible to influence the behavior of your customers. With millions of colors to choose from, it becomes really harder to find a color combination that is a perfect fit for your business. Here is what every color means to your business:
The Psychology of Colors - Which one is the Best For Your Business?
Red: It is associated with invoking strong emotions and appetite. It also resembles passion and anger. It creates urgency and should be used by brands who are targeting youth. Brands like Lays, McDonalds and H&M use the color red.
Orange: It signifies aggression, warmth, excitement and enthusiasm. It adds energy to the brand and represents a confident business. Brands like Amazon, Fanta and Bing use the color orange.
Yellow: This color is associated with cheerfulness and warmth. It encourages communication and represents optimism. Brands like National Geographic, DHL and Shell use the color yellow.
Green: It is associated with health, good luck and nature. It helps to get rid of depression and represents new growth. Green is mostly used by medical organizations, hospitals, green energy conservative bodies etc. Brands like Tropicana, Animal Planet and Holiday Inn use the color Green.
Blue: It is one of the most widely used colors used in businesses related to technology. Blue represents productivity, calmness, peace and creates a sense of security and trust. Brands like Pepsi, Twitter and Facebook use the color blue.
Purple: It is related to spirituality, royalty and a hint of femininity. This color is often used in beauty of anti-aging products. Brands like Taco Bell, Yahoo and Hallmark use the color purple.
Pink: This color resembles love, tenderness, care and emotions. It is often used to represent products or services related to women. Brands like Barbie, Baskin Robins and Victoria’s Secret use the color pink.
Black: It resembles power, mystery and elegance. It is often used with products that are associated with luxury. Brands like Adidas, Nike and Apple use the color black.
Your brand is not something that you will keep on changing. Hence, choose colors that is able to convey your brand message across your target audience in an easy manner.
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