Sep 5, 2016
8 Ways to Make Your Content More Appealing
Posted by Guest Author Digital Information World Author Pakistan author profile Monday, September 05, 2016 Blogging , contentmarketing , info-graphics
So you have started your own blog site and started out with a solid following. But now you want to take it to the next level. You want to make it more appealing.
If blogging was in its younger days, you would have had a better chance. But the competition has since then, gotten all the tougher.
You need to really create something unique and visually stunning to help your content stand out from the rest. It’s not going to be easy, but again then nothing is.
Your ideas have to be fresh and have to hit the right chords at the right time. Fortunately, we have procured just the guide in this article to aid you.
The following steps are all that you’ll need to ensure your growth.
Use high quality photos for allureYou may have noticed that one of the biggest reasons behind so many video and blog clicks is the picture. A simple image can speak a thousand words.
Whether it is a thumbnail of a video or part of a blog gallery, pictures prompt traffic. Even if it is just one simple pic, it has to be alluring.
This is what leads to likes, shares, subscriptions and comments. But it has to be relevant to you niche. Give them what they want and you’ll get what you want.
Make it simple but impactfulYou have to break down whatever you discuss with other people. In short, they have to understand what you are trying to say.
Use that to tailor the data and information in your content. People don’t have the time and patience to go over a piece that is the size of a novel.
It is like a job interview where you have to win your employer’s attention in a couple of seconds or minutes.
Break your topic down into simple bullet points or steps. Share ideas and associations that your audience can pick up. Leave out unnecessary details if and when required.
Put in some open-ended questions for feedback and learning.
Omit words that are irrelevantWhen you post something for your target audience, you have to be straight about it. Don’t try to sugarcoat or use words that have nothing to do with your niche.
If you sell them something that is controversial, confusing or revolting, you’ll turn them away from your site. You will lose your market and your purpose.
Keep yourself from pulling off something that will make you regret your decision for the rest of your life.
Put in some humorFunny is what gets the most hits. That’s how it works for YouTube, Twitter and other platforms. Tweak your content so that it sounds funny to your viewers.
Anyone could do for something that makes them laugh out loud. There is no shortage for the amount of viral stuff that is mostly humorous.
However, you should make it look like it’s forced. Keep it natural by going with the flow. Make some witty references to current events.
Make use of infographics
courtesy of: Speakerboxpr
Infographics make good use of sharing important information in an attractive way. It is simple and effective in its approach.
If you can pull this off, then people will be more inclined and intrigued. You don’t necessarily have to use your own infographics.
There are blogs that make use of infographics that aren’t even their own. But you have to be sure that it is relevant to your own content.
If you have to use someone else’s infographic, then you be sure that you give credit to the original creator for it.
Make use of your own styleMany blog users, who work for professional businesses, have to resort to a standard style of writing. But the one thing that they lack is personality.
You can get a lot out of your content if you channel yourself through it. Keep it organic and human so that people can easily relate to it.
It is far more comfortable to go with what you know and do best. It gives one the confidence to make it more authentic and natural.
Use charts and graphsInfographics are simple and appealing as far as they go, but it would be even better if you could support your content with data visualization.
Using charts, graphs and maps, you can really sell your content like in the form of a story. Be sure that it hits the right notes and people will support your views more.
Use animated GIFsNever underestimate the power of simple moving pictures. Bad pronunciation aside, GIFs play a great part for your content.
They are simple animated pictures of films, TV shows or graphics that relay a sentiment. Accompanied by words, these pictures tell a funny yet relatable story.
You could pull in some huge numbers just by using these.
Gifographic source: Columnfivemedia
Conclusion: In the end, social media is constantly evolving and you have to be more flexible if you want to reach out to your audience.
Lauren Ebsary works as a social media analyst for Assignment Help Organization. She takes keen interest in sharing her knowledge to audience regarding tips and techniques for a better social media marketing. You can follow her on Facebook | Twitter | Google+.