Covering the world of marketing, social media, technology and infographics.

Jan 12, 2016

5 Content Marketing Hacks That Will Not Anger Google Or Your Viewers


Want great marketing content at a reasonable price? Would you also like it for free? Would you also like your Google SEO (Search Engine Optimization) to flower and produce fruit? Here are some content marketing cheats you may use to get high quality content at a great price, and free content that is search engine friendly.

Find A Prolific Writer

There are some writers out there that are easily able to churn out massive amounts of content that are both engaging and useful. How are they able to do it? Basically, they spend most of their time writing about certain subjects to the point where they become experts in their own right. As a result of this knowledge and their writing experience, they are able to cobble together pieces of exquisitely good and useful content in a very short space of time.

Write And Rewrite With A Twist

An old content marketing cheat is to have a writer create a single piece of content and then have the same writer rewrite it two more times so you may post three similar articles on the Internet without duplication issues cropping up. Then, some web masters figured they could have a good writer create the original, and then pay poor quality writers a few cents to rewrite the content. Frankly, despite the fact that these methods will help you get more content, they are not ideal if you want to genuinely produce usable and user-friendly content.

What you should do is give the same writer instructions for an article, and then have him/her write the same article again two or three times but with a twist. The twist could be that they are written in the first, second and third person, or one may be a promotional piece whilst the other is a positive critique and so forth. You may even ask that the topics be approached from different angles, such as detailing the cost benefits, health benefits, emotional benefits, etc.

Use Guest Posts More Productively

When another person writes a guest post for your website/blog, they expect a followed link in return. Asking for high quality content is fair enough, but you should ask for so much more. Ask them if they have social media profiles and how followed they are. Insist that if you post their guest post that they share the link to the guest post on their social media profiles.

Ask for reciprocal links that are not followed; they will not help your SEO in the eyes of Google, but even if they only generate a small trickle of direct traffic--isn’t it worth it for free?

Copy Your Blog Comments Onto Your Google+ and Facebook Profiles

The people that comment on your blog posts are giving you free content, and if you share it on social media you will not be penalized for duplicate content. Therefore, you can cherry pick the best and most thought provoking comments from your blog posts and post them on your social media profiles as fresh content.

Some businesses do a similar thing with customer questions and feedback. When a customer posts a glowing review of their product on their website (in the same way you are able to review on Amazon and EBay), then the company posts the review on social media. In addition, when people ask questions on your website (as they do on the Argos website), you can answer them on your website and then paste the content on your social media profiles for any social media viewers that had similar questions.

Infographics Are Still Useful

The trend towards Infographics has dampened a little since the beginning of 2015, but they are still useful if you use them correctly. Firstly, concentrate on a single product or selling point and create an Infographic about it. For example, you may create an Infographic detailing the 14 top uses for your product (include a few funny ones). Name the file and create the meta tags using the product/service name and any associated codes that go with it, and using the title of the Infographic as seen on the image.

Now, you may spread your Infographic around the Internet indiscriminately because Google doesn’t penalize people for duplicate content if it is in image form. The only possible penalization comes from writing too much in your alt tags to the point where “that” information is deemed as duplicate content.

Spread the Infographic around the Internet and you get free advertising, plus when Google indexes the Infographic, it may turn up on their search engine, and will definitely turn up on their Google Images search engine. In addition, when people Google the name of your service/product and look at the Google images, they will see the Infographic--which will help promote your product on its own.

Bonus infographic:

12 Proven Growth Hacking Techniques - Infographic

Want to quickly grow your business? Here's 12 hacks you can use today.
Infographic courtesy of: Eliv8group.

About Author:
Laura Jonson is a content marketing professional that has spent over 5 years in the marketing profession, moving from traditional marketing to online marketing as the trends demanded. Today she is working as a marketing specialist for educational service AssignmentMasters. In the future she is planning to launch her own business dedicated to help in education sphere.