Did you know that there are 7.1 billion people on the planet and 6.6 billion mobile subscribers. 85 percent people in the world have internet access and the rate of growth for mobile is 530+ Million (5% year over year). Moreover, the number of social media users around the globe has risen 18 percent in 2013. Nearly 25 percent of people in the world now use social media. Africa (with 129%) and Asia (76%) show the largest percentage increase in internet usage. At the end of 2013 there will be more social network users in Asia, Latin America, Middle East and Africa. Check out this infographic by wearesquared called "You are looking in the wrong place - the most engaged populations aren't where you think they are" - for more latest global internet, mobile and social media statistics.These facts and figures will help you as internet marketer to gain a better insight into the future of internet, social media and mobile engagement.
International brands and businesses should look to divert some of their digital marketing strategy and online ad spend into these emerging marketing trends now to capitalize on this growth and see a greater return-on-investment of their time and money.
Social media image: Jason A. Howie via Flickr.