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Nov 7, 2013

How To Create A Website That Will Increase Recognition Of Your Brand

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How To Create A Website That Will Increase Recognition Of Your Brand
If you want that your site will succeed, just good design is not enough; first it must reflect the individuality of your brand. During developing the web design, you should take into account colors, text, images and structure of the site - all of them should be aimed at emphasizing the uniqueness of your company. Think about the style of your brand as a combination of qualities and ideas that you want people to associate with your company. The design should help you to bring these ideas to your audience.
Your web site is the most important part of online branding, so it should fully impart the nature of your brand. Here are a few tips that can help you to create a site that reflects the unique characteristics of your company and to promote your brand on the market.

Optimized content

If you want to make your site stand out for others, look qualitatively and significantly, if you want your site has a sense and reflects a certain lifestyle, you need a well thought-out content. This content may involve catchy illustrations, extraordinary texts and all that your audience may find original and worthy of attention.
You must show the target audience, what a wonderful your web site is and how your brand can help the audience to achieve their goals. Having captured the attention of users and give them something worth, you create a desire to return to your site. Regularly add new articles and photographs, that is designed for the target audience.

Logo design

Coca Cola, Nike, Mercedes, McDonalds - when you hear these words, there is a certain picture in front of your eyes, and that picture - the logo of the company. You can not overestimate the importance of the logo in branding, as well as the design of the site. With a good logo can build the branding strategy. It should be a visual analogue of your company, so you should place it on the very prominent place on the site and make sure that it appears on every page.

A call to action

The term "call to action " (call-to-action, CTA) involves a phrase that should be cause for potential customers want to play some role here and now. For example, you sell a product, or want the visitor to download the application, you need to create a clear, encouraging action message, something like that "View Catalog", "Download Now", " Come and Win", it will help visitors to understand what is required of them and fully enjoy the opportunities of your website.

Colors and Graphics

Make sure that the color of your website meets your specific brand. It must reproduce the spirit of your website. The main thing to remember that quality is more important than quantity. Select the graphics that will interest your target audience and will match the style of your brand.

Also check out this infographic by that takes a deeper look on benefits of websites and social media marketing for Businesses.

Advantages of Social Media and Websites for Business: infographic

About the author:
Paul Smith loves communication, technology, web, design, movies and creativity. Web writer and author of a great number of articles on different topics. You can custom writing from him. Contact with Paul at Google+.

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