Thursday, March 14, 2013

The Art Of The Infographics: How To Express Your Words Visually

The great thing about infographics is that you can present a lot of data very quickly. Therefore people like infographics because they stimulate them visually. Learn the art of the infographic and tell the world your ideas visually.

The Art Of The Infographics: How To Express Your Words Visually

What to put in your Toolbox

Photoshop? You could. Many do. But the learning curve is HUGE and the software is very expensive. After many weeks of trying to find the right tool. I have settled on Gimp, it is best alternative of adobe Photoshop and perfect for casual infographic-maker. Along with Gimp you can create awesome infographics with free online tools like : easel.ly, creately.cominfogr.am, piktochart.com.

Informational

The name says it all. Each infographic should have a clear message and objective, make sure the research you are presenting is organized effectively and is relevant to your audience. Be creative use lots of colors, shapes and fonts to create something that attracts the eye.

Unique

In the business world, we see boring charts and figures everyday. Make your infographic unique - steer away from the norm. Use the visual to demonstrate your objective. Research both data and design aspects of your infographic and lay out your wire-frames and color schemes.

Resources

It is imperative that you note where your research comes from, generally including a link to the content. This always includes your designer!

Embed Code

At the bottom of the infographic, have the code available so that other people can share it on their blog or website.

Social Share

The best way to share an infographic is through social networks. Underneath the embed code, make sure it is easy for people to share on their social networks, including Facebook, Twitter, Google+, Pinterest etc.

Tracking

What the points of creating a marketing piece if you don't track how well if performs? Make sure you have code in place that tracks how many people are viewing the infographic, embedding the infographic and clicking on it.

Links and Landing Pages

Every infographic should link back to a landing page or site that emphasize a specific call to action.  Your infographic should always been on a landing page, whether that is a blog post or a page separate from your site. This is the best way to effectively implement tracking measurements.

Length

While some infographics can be long, the shorter the infographic, the more shareable and digestible it is. Don't try to provide too much information.

Concept

Stick to hot topics - current events, news, or trends. How to guides are great, too, but the more recent the topic, the better the infographic perform.

Branding

Do not have a infographic that matches your branding - people will feel like they are being sold your product. Take this chance to have fun with new colors, ideas and your social links.


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