Digital Information World

Covering the world of marketing, social media, technology and infographics.

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Mar 5, 2015

How Often You Should Post to Pinterest, Twitter, Facebook, LinkedIn, Instagram - #infographic

Your Mileage May Vary: How Often You Should Post to #SocialMedia - #infographic

Your social media efforts can really take you places if you know when to put your foot on the gas. The folks at Buffer and Sumall have complied a list of the average ideal frequencies to post across all your social media platforms (Pinterest, Twitter, GooglePlus, Facebook, LinkedIn, Instagram and Blog) to get the most mileage out of them.

Mar 4, 2015

3 Tips For Creating Effective Marketing Videos - #infographic

3 Tips for Successful Online #VideoMarketing - #infographic

One viral video can change the course of any company regardless of size and the product it sells. HubSpot compiled the Top 15 viral ads of 2013 based on views. The "Baby and Me" campaign for Danone Group's Evian mineral water finished the year with 70 million views. Statista data shows consumption of Evian water gradually decreased from from the fall of 2009 to 2013. But between September 2013 and March 2014 (after the video was published), consumption increased by 8.4 percent.

Marketing executives cannot bank on one viral video. Campaigns must be sustained and engaging to current and perspective customers. Katie Clem, who made the viral video of her daughter's reaction to the announcement of a Disneyland trip in 2011, told the New York Times it's all about luck. She went to bed that night and the next morning her life was forever changed.

You can increase views of your videos by implementing the following tried-and-true ideas into your productions.

Mar 3, 2015

5 Ways To Reign Over Your #ContentMarketing - #Infographic

5 Ways To Reign Over Your #ContentMarketing - #Infographic

"The abundance of information on the Web is astounding. In fact, 27,000,000 pieces of content are shared online daily - an abundance of information that leads to attention scarcity. How can content marketers better create content that achieves optimal results? This infographic, from Captora, helps you rule your content marketing creative."

A key takeaway: Create visually engaging, data-driven content that appeals to people's emotions. and you're sure to push past all the clutter online.

Mar 1, 2015

How To Develop An Effective #ContentMarketing Strategy - #infographic

How To Develop An Effective #ContentMarketing Strategy - #infographic

"Content marketing is one of the fastest growing marketing strategies. Fueled by an increasingly media-rich and capable web technology, your customers are craving compelling and engaging content. Are you prepared? Will your capture their attention? Or simply be left behind."

Take a look this infographic, created by kaleidico, that illustrates why you need a content marketing strategy.

Feb 28, 2015

These 10 Tools Will Boost The Productivity Of Your Social Media Campaign!

These 10 Awesome Tools Will Boost The Productivity Of Your Social Media Marketing Campaigns!

When you started a business, you didn’t expect it would demand so much activity on social media. However, you have to establish a reputable presence on these platforms and connect with your fans and followers on daily basis.

Almost all business owners and marketers include social media marketing techniques in their mix. As an entrepreneur, you have a responsibility to connect with your potential and current customers and present your products or services or useful content in the most effective manner. The following tools will help you create a more productive social media campaign.

Elevating The Customer Experience Through #SocialMedia - #infographic

Improving the Customer Experience with #SocialMedia - #infographic

Every customer a business interacts with is different. Business owners have to realize that you cannot connect with every customer in the same way. Many business owners are starting to realize the importance of improving multi channel customer service. Creating exceptional customer service is something that every business strives for, but few actually seem to do really well. A good first step is to identify customer preferences and working to develop strategies for appropriate means of communication over the multiple channels in which you interact with your customers.

Many companies are starting to use social media as a main platform of communicating with their customers. Just about every brand you can imagine is on Twitter these days. However, only 10 percent of all companies are replying to customer questions on Twitter within an acceptable time period. Most customers wait on average of 5 hours from a response on social media. One suggestion to help provide better service via social media is to have a dedicated customer service handle that is separate from the regular social handle for your business.
Does your business have a dedicated customer service handle for its social channels?

Feb 27, 2015

Mobile Marketing Mistakes Can Cost You - #infographic

Mobile #Marketing Mistakes (And How to Fix Them!) #infographic - With everyone glued to their phones, and tablets, there’s no way marketers can miss out on the opportunity to target this demographic. This infographic provides you with the five big issues mobile marketing faces, and how you can avoid them.  Optimize your website for mobiles and tablets, so you can attract more traffic. Google now shows whether a website is mobile-friendly or not in the SERPs, and this is a key feature all websites must have. Smartphone conversion rates have gone up by 64%, compared to desktop conversion rates. Don’t miss out on this opportunity and make sure you have a specific call-to-action. Offering social auto-fill (auto-completing forms using data gathered from a user’s social media accounts) will help increase the number of people filling out long forms. Pro tip: keep all forms short in any case, as filling out any form on a mobile is not convenient and will result in people clicking away. Finally, make sure you have the optimal amount of content on your website. While people will want to read long articles on blogs, the same cannot be said for your home-page. Keep the content short and sweet, making sure to keep most of it above the fold.  With these tips, you should be a mobile marketing guru in no time.

Mobile marketing is essential to any digital marketing strategy. According to Formstack, smartphone conversion rates have gone up by 64 percent, compared to desktop conversion rates. Of course they have! More and more people are using their mobile devices to make purchases, catch up on news and otherwise stay connected with the world.

However, as important as it is to have a mobile marketing strategy, it is even more important to avoid the most common mobile marketing mistakes. Effective mobile marketing can significantly boost a small business’ online presence. Bad mobile marketing can, however, ruin it.

In this infographic, Formstack takes a look at the 5 most common mobile marketing mistakes, and what you can do about them. With quick, and easy, fixes for the most common mistakes available, there is no reason your mobile marketing strategy should lag behind the competition’s.

Feb 26, 2015

#SocialMedia Shortcuts: Save Time On Facebook, Twitter & YouTube With These Keyboard Shortcuts - #Infographic

#Infographic - #SocialMedia Shortcuts: How To Save Your Time On Social Media Platforms

Our lives are on the internet. And that's not a bad thing. Our generation has the tools to make money, meet people, and follow our passions all over the world in ways and on a scale that our grandparents couldn't even imagine. Social media is crucial to all of these pursuits and most websites have built-in short codes that make them even easier to use. Most people don't dig deep enough to find them. That's why did, and put all that time saving goodness into a neat little infographic just for you.

This graphic covers the five most popular social media and blogging platforms: Twitter, Facebook, YouTube, Tumblr, and Google+. Learn how to do everything from adding people to commenting to posting and even navigating in a couple of keystrokes. Separate Mac instructions are shown where applicable. Make instant messages even more instant. Fly through keeping up with your friends and colleagues on Facebook and Google. Get your time sensitive Twitter one liners out there as quickly as possible. YouTube like a pro (yes, those do exist); tumble your heart out. Whether you use them to run a business, stay connected, or just express yourself to the world, you can do it more smoothly than ever before with these little tricks and shortcuts.

Feb 25, 2015

The Art Of Building A Loyal Audience On The Web - #infographic

How to Build A Loyal Audience On The Web - #infographic #contentmarketing #socialmedia

Is audience loyalty important to your blog, business or brand? Are you wondering what are the secrets of building a raving fan base?

Publishing a few blog posts and promoting them to social networks may bring some traffic, but building a loyal audience that really listens to what you say, isn't something that happens overnight.

In a recent study of 580,000 articles on 2000 websites, ChartBeat found that 55 percent of readers spend fewer than 15 seconds actively on a page. And those that were clicked on and engaged with were news related such as Edward Snowden, Syria, etc.

The study also found that the most clicked on but least engaged with articles were generic with click bait titles with words such as: Top, Best, Biggest. etc.

Which shows that click through does not always mean a high engagement rate or attention.

So the big question comes in "how to build a loyal web audience?".

Take a look at the infographic below, produced by Quicksprout, illustrating 5 tips on how to build raving fans and improve your return on investment.

Feb 24, 2015

The History Of Video Marketing - #infographic

The History of Video #Marketing - #infographic

If a picture is worth a thousand words, then what is the value of video? Smart marketers know it is in the millions of viewers, million of shares and millions of dollars. As the power of video continues to grow, so does its importance to businesses. Let's take a look back at how we got here.