Digital Information World

Covering the world of marketing, social media, technology and infographics.

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May 25, 2016

The ABC of Visual Ads That Work [INFOGRAPHIC]

“Having creativity is one thing, but achieving your business goals with your design is another. Sometimes, the most aesthetically pleasing visual ads don’t work because they don’t serve a purpose or have a call-to-action.

Here is a comprehensive guide by BannerSnack on how to make your visual ads effective. Do you know your ABCs?”

May 24, 2016

How To Measure Your Online Performance Now Ranking Reports Are Dead

Haven’t you heard? Keyword ranking reports are dead. It’s not a joke. They’re dead, kaput. Not only are they unreliable, but they aren’t a sensible way to measure the online performance of your business.

Google has changed a lot over the past few years. Since the Pigeon update, search results have been tailored to the user’s location, search preferences, browsing history, and time of day. This means that no search results are the same.

Rankings fluctuate throughout the day and websites that rank number 1 in a user’s search might be on page 2 or 3 for another.

The examples below are search for arts and crafts comparing to a browser with history compared to a fresh browser with no history, as you can see there are URLs that only appear in one user's search and the positions are not the same.

May 23, 2016

The 5 Most Common On-Page SEO Issues and How to Fix Them [INFOGRAPHIC]

SEO 101: On-Page Optimization

Fixing search engine optimization issues can lift websites in search results.

Here are the 5 most common on-site SEO issues based on data Site Auditor has collected since 2013.

Infographic courtesy of: Raventools.

May 21, 2016

10 Ways Social Media Can Be Used For Good

We often stuck to our social media news feeds from morning to night. With the fear of missing out (FoMO), we get distracted by a friend’s tropical holiday snaps on Facebook or find ourselves liking a photo on Instagram of our neighbor's dinner. Businesses are getting in on the act too, by building their audiences and driving sales.

Unfortunately though, you can also find a lot of negativity, conflict and controversy on social media. But what gets overlooked is how social media can create a lot of positivity in the world too. This article takes a step back and looks at 10 ways social media can be used for social good:

1. Help charitable causes

For charities and charitable campaigns, social media is a great way to capture people’s attention. An example is James Rudland’s Sleeping Bag Appeal. Thanks to Facebook, it was a huge success and had people sending sleeping bags for the homeless from all around the world.

2. Raise awareness

Social media can be used to raise awareness about various issues, from homelessness and racism, to AIDS and environmental concerns. Platforms like Facebook and Twitter allow these messages to not just be heard by people regionally, or even nationally, but globally. World Wide Fund for Nature (WWF) is certainly leading the way in raising awareness, currently with almost 3 million Facebook followers.

3. Respond to tragedy

When the Boston Marathon bombings and Hurricane Sandy happened, social media erupted. People used social media to pull together as a community, to provide help, advice and support. Facebook has now even added a new feature, Safety Check, which allows people in a conflicted area to let friends and family know they are safe.

4. Open communication channels

People can find themselves in all kinds of difficulties, such as financial problems, health worries or may even be dealing with loss. Facebook Groups, for example can help open up communication and enable people going through similar situations to talk, regardless of their geography.

5. Share hope

As well as a place to talk about life’s difficulties, social media can also share the hope. Lisa Lynch, who had terminal cancer, wrote a blog to help herself and family make sense of what she was going through. However, what she didn’t realize was that she was also becoming an inspiration to many others who were facing similar fears.

6. Create unity

We’re used to seeing people fall out on social media, with a celebrity feud list too long to even remember. However, following a tragedy like the latest Paris attacks, it was moving to see everyone around the world stop and unite. Many people also reacted by changing their profile pictures, out of respect for those who lost their lives and as a sign of solidarity.

7. Reunite loved ones

Whether you’ve lost someone in conflict, in times of tragedy or drifted apart over time, social media can help reunite friends and loved ones (and even pets). Homeless man, Jimmy Francis, shows how it is possible, reconnecting with his daughter after 24 years, with the help of Facebook.

8. Create Positivity

There can be a lot of negativity in the world (including online), but social media can also be a great place to go for some positivity, whether you like reading daily quotes, listening to inspirational stories, or even just having a laugh by watching a baby panda sneeze!

9. Promote fundraising

Whether you work for a charity or are just an individual, passionate about a cause and want to raise money, sites like Facebook and Twitter are a good way to get the word out there about your fundraising activities.

10. Generate support

As well as donating money, people can help in many other ways. Whether you have a charity event, want people to give their time, share their expertise, or volunteer at a soup kitchen, social media sites can be a good place to go to encourage people to get involved.

Sometimes it’s easy to get wrapped up in our own lives that we forget how much we can help others around the world and we can do it using the tools that we use every single day! The incredible thing about social media though is that not only can you make a difference in your local community, you can also make a difference all around the world.

Have you seen any good examples of social media being used for good? We’d love to know. Leave us a comment in the box below.

Author Bio
Elizabeth Harmon is a writer for Open Colleges, one of Australia’s leading online education providers. She is a Social Media Consultant with a number of years’ experience in the field. She has worked with a growing list of clients around the world, helping to build successful social media strategies, create effective content and much more. Follow her on Twitter @Liz_Harmon.

May 20, 2016

What Brands Need To Know To Close The Gap With Consumers On User Generated Content [INFOGRAPHIC]

Why Consumers Share User-Generated Content (Infographic)

Did you know that 85 percent of consumers find visual user generated content (UGC) more influential than brand photos and videos? And that 93 percent of consumers find UGC helpful when making purchase decisions.

Visual user generated content has become very important to both consumers and brands. To better understand just how important the team at Offerpop surveyed 100 consumers and more than 300 brand marketers. The results (featured in below infographic) confirm that UGC is valuable to both groups, but how each thinks about it isn't always aligned.

May 19, 2016

#SocialMedia Marketing Tips: How to Create a Successful Ad on Facebook [INFOGRAPHIC]

Getting Started: How to Create your First Facebook Ad Campaign - infographic

“Creating a promoted post on Facebook is easy enough, but making sure it reaches the right audience and is worth the investment takes a little bit more effort. With a number of options available to help you connect with your customers, an informed approach can make all the difference. Check out the tips below to make sure you don’t miss something that could have made your Facebook sponsored post more successful.”

May 18, 2016

How to Leverage Other Brands in a Social Media Strategy

5 Tips: How to Leverage Other Brands in a Social Media Marketing Strategy

Social media marketing is one of the most powerful tools we have to captivate and grow a target audience. Social media can feasibly reach anyone in the world, give us the power to engage with them however we’d like, and do so without costing us a dime. However, these benefits don’t come immediately—you need to harness efficient, effective strategies—and there’s a key area of opportunity that most brands and entrepreneurs miss because they’re so focused on the “traditional” social media relationship.

May 17, 2016

Good Content Leads To Good Links

Proof Positive: Better Content Leads to Better Links

You’ve heard it said many times, “create good content.” Some scoff at this statement, claiming it’s either part of a Google conspiracy to tame webmasters. Others look down on proponents of this philosophy, accusing the adherents of being poor SEOs.

I’m here to tell you that this works. In fact, I have an example for you.

May 16, 2016

How to Write a Blog Post that Gets Social Media Fame

We all admire those people who can turn any social media status update into something that goes viral. If you ever tried getting so many likes, comments and shares, you know it’s not easy. It seems like these social media users have magnetic personalities, and their well-maintained reputation allows them to get silly without being worried about losing any fans. If you’re a blogger who is trying to reach out to a greater audience; you certainly want to achieve that effect.

How do you write shareable blog posts? Are there any rules, besides the good-old “be creative” advice? We have 8 writing tips that will make you the master of social media.

May 14, 2016

What is Viral Content and How to Create It

Content is king. There, I’ve said them, the three most pervasive, and possibly the most boring words that you can read that relate to content marketing. They are so omnipresent that they’ve actually started sounding silly, especially when you see them falling out from the mouth of every marketer on the planet.

But, regardless of how irritated you are by that phrase, don’t take it lightly. And don’t forget why is it that it has become so popular. In a way, ‘content is king’ is the truest thing any marketer has ever uttered. Today, content is the most important thing you have at your disposal to build or influence your audience and your prospects.

There is one type of content everyone strives to create and that is viral content. Viral content has nothing to do with the format of the piece you create. Virality is a phenomenon that occurs when content gets picked up by the online crowd and starts spreading around the Web like wildfire.

Did you have a piece of content that went viral? If you have, congratulations are in order. You’ve hit the mother lode with that one. Now, let me ask you how many times were you able to repeat that initial success? Probably not too many times, if ever. This is because virality is elusive and mysterious. It is hard to pinpoint what exactly makes a video, or a blog post, go viral.

What we do know is that viral content has a large number of people emotionally invested in it! It elicits a strong emotional reaction and people want others to see it.