Digital Information World

Covering the world of marketing, social media, technology and infographics.

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Mar 29, 2017

9 Companies That Gained Credibility Through Celebrity Investment

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9 Companies That Gained Credibility Through Celebrity Investment
When a celebrity gets paid to endorse a product, you can’t be sure if they really stand behind it. But when a celebrity takes a large chunk of their own money and invests in a startup, you know they see something promising.

It’s likely every startup’s dream to receive investment capital from celebrities, not just for the money but for the reputation it can help create for their product. Celebrity endorsement of any kind brings social credibility to a business for many reasons, and not just because they’re famous.

Mar 28, 2017

How to Create a Brand Page on Facebook that Grabs Attention

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How to Create a Brand Page on Facebook that Grabs Attention

Modern marketers can hardly imagine a marketing strategy without running a Facebook page. According to one research, over 50 million active small businesses run fan pages on Facebook. More and more brands set foot in social media marketing, but just a few of them know how to run a brand page that grabs audience's attention and, therefore, helps to improve ROI.

While the primary task of a brand page is to create strong brand positioning and awareness, it's important to understand how to use Facebook the right way. When it comes to social media marketing, Facebook can give you even more if you know how to grab and hold your audience's attention.

Here are some tips on how to run a Facebook page with a benefit:

Mar 27, 2017

15 Twitter Tools Guaranteed To Improve Your Social Media Marketing Strategy

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15 Twitter Tools Guaranteed To Improve Your Marketing Strategy

The single most notable advantage of social media based marketing is the ability to target a diverse group of users in multiple ways such as location, background and demographics. This is the primary reason why businesses globally are making big bets on social media marketing and branding. According to the 2016 Social Media marketing report, Facebook and Twitter are the two standouts among platforms which are used by social media marketing professionals with experience in the range of 2-3 years.

Twitter in particular is well suited for social media marketing due to several reasons including the ability to do geography based targeting, reach out to prospects in an intimate way, run market based research and the ability to run contests and distribute press releases. There are several Twitter based tools guaranteed to improve your marketing strategy. Here are 15 of them.

Mar 26, 2017

Forming a Content Marketing Strategy by Analyzing Competitors

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Forming a Content Marketing Strategy by Analyzing Competitors

Content marketing is an important part of any good digital marketing plan. However, developing your content marketing strategy can be a daunting task, whether it’s coming up with topics, or figuring out how to get exposure for your content. Looking at your competitors’ content marketing can be very helpful in getting you started on your own content marketing strategy.

Learning how a company creates content, what channels it uses to deliver that content, and to whom they’re marketing, can give you valuable insight on how to create and use your own content. Watching customer reaction to a company’s content marketing will also provide useful information, such as the likes and dislikes of the customers.

Find the Content

Before you can analyze the content of your competitors, you have to find it. Look through the website. Content is most often located in particular areas of the website, such as Case Studies, About Us, News, Press Room, Blog, or Resources (or similar names). Take note of any blogs and the purpose of those blogs. If a sitemap is published within the website, that will be helpful for locating content. Social media can also be a clue as to where their content is published, as many businesses share their content on social media.

Mar 25, 2017

21 Actionable Tips To Make Your Content More Attractive (infographic)

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Make Content More Appealing to Your Readers With These Content Writing Secrets
“How do I make my content more appealing for my readers?”

It’s not a simple question to answer.

But you probably know other people that are able to generate thousands of shares, comments and tons of traffic with every post they publish.

“What’s their secret to getting visitors to read and engage with their blog posts?”

“How do they get that reluctant prospect to actually take action on their site and fill out a form?”

Do they know some content writing secrets?

Actually, they might!

What Makes People Engage With Your Content?

Publishing valuable, educational content is one of the keys to engagement and converting your leads online.

Give your users the answers they are searching for. Make it easy for them to digest your information. According to Harvard Business Review, brands that make it easy for consumers to gather and understand information are 86% more likely to get a sale.

If you do nothing else, add an image to your post. A relevant image will increase your views by 94 percent when compared to articles without an image.

Let’s face it…

By nature we are visual people. Visuals are memorable and effective. It will help your readers understand and retain the information you are delivering.

The infographic is specifically about how you can engage your readers, your prospects and customers to take action. These 21 actionable tips will make your educational content more attractive, shareable and ‘clickable”.

The infographic will show you how to implement your next content writing with ease.

Mar 24, 2017

Ecommerce Marketing Trends to Watch Out for in 2017 - infographic

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Ecommerce Marketing Trends to Watch Out for in 2017 - infographic

Ecommerce marketing today, is getting more refined, innovative and technology friendly. If you have a brand that needs promotion, you must change your approach towards marketing it. It’s all about enhancing the buying experience of customers by offering them niche products. As the awareness of brand promotion has grown, the marketing teams are investing a lot into mobile and video marketing through organic and paid search.

A study conducted by Nielsen revealed that 92% of global consumers believe in the word of mouth recommendations given by friends; which is an increase by 18% since the year 2007. This proves that influencer marketing is still a very crucial aspect of Ecommerce. It also confirmed that social networks influence 74% of buying decisions. Social Media Marketing forums like Facebook and Google AdWords are empowering Ecommerce marketers with the facility to upload the list of their customers with the help of tools like ‘Custom Audiences’ and ‘Customer Match’. These tools will enable the marketers to get interactive with their clients and communicate with them swiftly.

It is also important to understand that the customers of today are looking for a more personalized experience in shopping. And if your company offers unique experiences that are tailor made for your customers, you are sure to make more sales. Wondering what marketing trends would drive your brand in 2017? This infographic from Biztech Consultancy will give you a brief overview on some of the latest Ecommerce marketing trends. Take a look at it and start incorporating these into your business to stay ahead of the competition.

Mar 23, 2017

10 Rules Of Engagement: How To Respond To Social Media Complaints

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10 Rules Of Engagement: How To Respond To Social Media Complaints - infographic

Customer service today is customer-driven and omnichannel. When someone is reaching out to your brand on social media, you need to be listening and ready to respond. While we find that most companies want to include social as an integral part of their Customer Experience, many feel like they don’t have a good plan or strategy in place to address comments or inquiries. Regardless of where your social media effort stands, it’s always smart to evaluate your social response strategy. Based on discussions with our partners (of all shapes and sizes), we came up with 10 basic rules to follow when it comes to social response:

Mar 22, 2017

15 Science-Backed Memory Tips to Help You Succeed (infographic)

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15 Science-Backed Memory Tips to Help You Succeed (infographic)

Why is it that we can sometimes remember people's faces, but completely forget their names? We remember the street address that we grew up on, but not what we had for lunch a week ago.

Our memory works a distinct way. And while everyone is different, there are certain ways that our brains collect and process information that we can take advantage of to better our memory skills.

Understanding the short term or long term memory hacks that memory championship winners use can help you unlock the mystery of the brain. Luckily, GetVoIP has put together 15 memory skills that will help you learn (almost anything) like the pros.

Mar 21, 2017

How to use Google alerts to help SEO?

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When you are struggling with SEO, Google Alerts, a powerful tool, can provide you with the assistance you need completely free. That’s why I use it myself all the time.

First off, here’s a look at what I use Google Alerts for, as well as how you can use it to your advantage.

  1. Monitor my name and brand name
  2. Look for new guest posting opportunities
  3. Keep an eye on others in my niche
  4. To check when a post is being indexed
  5. Monitor discussions
  6. Keep an eye on influencers
  7. Post mentions
  8. Interview opportunities
  9. Track keywords
  10. Watch Quora for new questions

Mar 20, 2017

The Nineteen Commandments of Pinterest Marketing Strategy

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The Nineteen Commandments of Pinterest Market Strategy

Are you among one of those folks who want Justin Timberlake to host “Saturday Night Live”, or vote against “Justin Bieber” for comparing himself to MJ? Do you run a “Tattoo-Parlour” or family owned business selling “Salvadoran Pupusas” finding hard time to promote your business? Are you tired of Good-Ol’ Lays and want a Peppermint flavour lays that comes with a mustard dip? Do you consider yourself a fashion designer or are you tired of auctioning your collections on the EBay? Consider yourself among the millions who require a platform to express their feelings on a daily basis. With all these social-medias these days, who requires to invest a handsome amount on marketing strategies? All you need is a Smartphone with an internet connection and an inception. Are you still looking for a specific answer and guidance? All you need is to check out Pinterest.