Thursday, October 23, 2014

#DigitalMarketing - The Difference Between Paid, Owned And Earned Media - #infographic

Paid, Owned, and Earned Media: What's the Difference? #infographic #DigitalMarketing

"Various media platforms and channels exist in the words of digital, but understanding the differences between paid, owned and earned media can help you to be savvier at creating and curating content.

All types require time and development, but by combining all three media types you can help to develop an integrated digital marketing strategy with extended reach and scale that works to the strengths of each channel.

Here are they key differences between paid, owned and earned media to help you to understand how each can feed into your digital marketing strategy."

The Power of the Influential Customer - #infographic

The Power of the Influential #SocialMedia User - #infographic
While marketing to your customers is an important component to increasing visibility for your business, your customers themselves can be just as powerful - because they have their own personal networks of friends of contacts to influence.

The more a customer becomes influential, the more “social value” they have - ultimately affecting your bottom line and increasing ROI. The key to leveraging these customers is by using big data analytics platforms to analyze their behaviors. Once you've determined who they are and how they’re influential, you can move on to targeted marketing campaigns, such mobile ads and a focus on visual content.

Take a look at the infographic below created by Ninja Metrics for an overview of influential customers - who they are, what they do and how to target them.

Wednesday, October 22, 2014

How To Get Your Brand Ready For Black Friday And Upcoming Holidays’ Craze - #Marketing

How To Get Your Brand Ready For Black Friday And Upcoming Holidays’ Craze?
The following is a guest article by Anna Belaya. Her bio is at the end of the post.

Looking for a great advertising deal? Now it is time to get ready for the biggest online shopping day of the year - Black Friday.

But what’s so special about this day that many shopping lovers dream of Black Friday all year long? Statistic shows that the most popular purchases people make this day are: tablets, televisions and laptops, kitchen stuff, toys, video games.

Black Friday is the day when even Apple Store will have its only sale of the year. This comes as a pleasant surprise as they do not reduce prices even on the 4th of July. Lenovo has also launched its Black Friday deals promotion. So what are you waiting for?

Here are some advertising tips for your online store and we hope that they will help you make substantial profits on Black Friday. The ideas were collected from the most successful online shops: Walmart, Amazon, Dell, Best Buy, Lenovo. We also have some new approaches for your business. Take a look:

How To Run A Successful Facebook Photo Contest - #infographic #socialMedia

Spookiest Pooch: How to Run a Successful Facebook Photo Contest

"Asking your followers to submit pictures of their cutely creepy pups can be more than just an opportunity for some Halloween-themed fun. If you know the right strategies, a Facebook photo content can be a great way to create brand engagement and boost your marketing efforts."

This infographic from Rapidadvance proposes some tips and ideas that can help make your next social media contest a success.

Tuesday, October 21, 2014

SEO And Design: Striking the Perfect Balance - #infographic

6 Insider tips and tools you can use to become an SEO pro.

This infographic from Webmarketinggroup will serve as the quick reference guide for digital marketers who want to strike the perfect balance between beautiful website design and super-charged SEO.

Some key highlights are:

The 1-Click concept: All content should be accessible from above the fold along with the most important messages about your brand. And ideally, everything should be 1 click away.

Image vs. Content: Strike a balance. Use imagery to support content, not to replace content. Content is still king in the eyes of Google, so it's vital to balance the two. Alt tags should be used on all images to allow search engines to interpret the content of the image and improve your site's visibility in image search.

Site speed: Use Google Page Speed Checker to ensure your site load time is 3 seconds or less.

There's more in the full graphic take a look.

Monday, October 20, 2014

Most Effective Ways To Grow Your Twitter Followers - #SocialMedia #infographic

How to get more engaged Twitter followers

This infographic from Quicksprout proposes a wealth of tips on how to get your first 100 twitter followers.

For example:

If you are a content creator you can follow Jeff Bullas technique who has gained hundred of new Twitter followers within a span of 5 weeks through guest blogging.

BeardBrand increased its Twitter following by 1,500 percent through Twitter giveaways.

Ann Tran used "Be an informer, not a Meformer" strategy to grow her Twitter following from 0 to 400K.

Take a look at this visual for more Twitter follower growth strategies.

Sunday, October 19, 2014

Content Marketing: Secrets To A Killer Viral Video - #infographic

#ContentMarketing: Secrets To A Killer Viral Video - #infographic #socialmedia

A viral video is one that becomes popular through internet sharing, typically through video sharing websites, social media and email. They have characteristics of being timely, relevant, and compelling. yet sometimes when we apply these rules, the videos still don't go viral.

There is no secret formula to making a video spread like wildfire, but there are ways you can market your video to give it what it needs to go viral, even if some of that is just a little luck.

This infographic from WhoIsHostingThis offers a wealth of tips on how to make your video content go viral.

44 Apps That Will Make You More Productive - #infographic

44 Apps That Will Make You More Productive - #infographic

Conosco shares an infographic loaded with 44 mobile and PC applications that'll help you improve your productivity in all areas of life.

Here are a few of them:

Todoist.com: An efficient to-do list tool for those who want to keep projects organized.

RescueTime: A browser time meter app that sends weekly reports on where you waste your time.

Saturday, October 18, 2014

9 Mistakes Most Businesses Make On Social Media - #infographic #marketing

9 Mistakes Most Businesses Make On #SocialMedia - #infographic #marketing

"Anyone who own and runs a business should already understand the importance of an effective social media campaign. Even so, there are a lot of businesses out there who get it wrong. While there is a lot of information online about the best ways to tackle social media, we see a lot of folks using the wrong tactics. For the reason, we're going to highlight some of the most-common mistakes made in this infographic. Hopefully, taking a look will help you to avoid following suit."

Digital And Social Media Advertising Trends 2014 - #infographic

A Deep Dive Into Today's Advertising Landscape - #SocialMedia #infographic #digitalmarketing

The digital advertising landscape has changed, and new marketing platforms and tactics have emerged as industry leaders. The statistics below highlight a paradigm shift in the way brands reach their audiences.

• Google and Facebook projected to dominate 15 percent of all U.S. ad spend by 2016.

• Social platforms, like Facebook and Twitter, see higher ROI on mobile than desktop.

• Adults spend an average of 3 hours per day on mobile devices.

• Native ads generated 82 percent brand lift, while pre-roll generated 2.1 percent brand lift.

Take a look at this infographic for more facts and stats, which comes courtesy of mashable.