Digital Information World

Covering the world of marketing, social media, technology and infographics.

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Mar 31, 2015

5 Misconceptions About Marketing A Business On Pinterest - #socialmedia

5 Misconceptions #SocialMedia Marketers Have About #Pinterest
This is a guest post by Monique Craig.

Pinterest isn't a brand new social network. It's been driving some really impressive web traffic recently, but many marketers are still in the dark as to its potential for branding. Pinterest is a unique social network that goes by its own rules of engagement and user dynamics. Brands risk damaging their reputation through a misguided use of Pinterest. Here are five most persistent marketing misconceptions about this increasingly popular social network.

Mar 30, 2015

#SocialMediaMarketing: 7 Tips To Turn You Into A Twitter Pro - #infographic

How to become a #Twitter Guru in 7 simple Steps - #infographic #socialmedia

Are you leveraging twitter to promote your small business, products or services?

“Twitter is a great tool for marketing, but are you getting the most out of your profile? This infographic (produced by Salesforce) will teach you key ways to optimize your Twitter profile (both for individuals and for brands), best practices for tweet structure, and how to increase engagement.”

By adopting some of these tips you can become a more effective twitter user, increase your following, and grow awareness of your business or brand.

Mar 29, 2015

#Infographic: What Do Pinterest Users Look Like? - #socialmedia

#Infographic: What Do Pinterest Users Look Like? - #socialmedia

Overall when compared to other social media sites, Pinterest users are more likely to purchase products from their most shared categories, reveals new data from ShareThis.

ShareThis also found that:

• Pinterest is a dominant platform for Home & Garden, Beauty & Fitness, Food & Drink, and Shopping related content.

• Pinners are 5x more likely to pin from a smartphone.

ShareThis said in introducing its data:

Publishers and advertisers, especially those in Pinterest’s leading content categories, should leverage the social platform to present rich content geared toward the network’s core audience of women, who are responsible for “85% of all consumer purchases”. Targeting these highly influential users should improve in time as Pinterest rolls out new services, like Promoted Pins, that allow for more precise audience targeting.
We’ve said before that sharing is and always will be a powerful indicator of interest and intent; here’s further proof! See the below infographic for more detailed findings.

Mar 28, 2015

6 Bad Digital Habits (And How To Stop Them) - #infographic

6 Bad Digital Habits (And How To Stop Them) - #infographic #gaming #socialnetworking

As much as technology and the internet have benefited us, they've also created some really bad habits. Here are a few common ones (featured in the infographic below), and how you can kick them.

Bad Email Etiquette:

If you work in an office, bad email etiquette - such as requesting read receipts, or ignoring emails completely - can frustrate your colleagues.

Email out of hours isn't helpful - try saving the message till the next day.
Ping-ponging or rapid replies to office emails, is the most annoying habit according to a Kingston University study (2011).

How to stop it:

Keep email content in sync with the subject line - making it easier to find later.
Get to the point quickly - use separate emails for multiple requests.

Mar 27, 2015

Design Tips For Mobile Blogs And Newsletters - #infographic

10 Tips to create effective responsive design - #Infographic

Are you resisting the urge to go mobile? If so, there’s a strong possibility you’re missing out on the opportunity to convert scores of followers into customers. Consumers are on the go and as a result, Internet usage via mobile devices has skyrocketed. In fact, 65 percent of emails are accessed initially from a mobile device, VentureBeat reports.

So, if blogging and newsletters are a part of your marketing strategy, you need to cater to the needs of mobile users. Otherwise, readers will leave your website, unsubscribe from the mailing list and seek more mobile-friendly options.

Fortunately, there are ways to clearly convey your message to smartphone users without compromising the essence of your brand.

Mar 26, 2015

Visual Marketing: How to Create Shareable Content - #infographic

Visual Content Marketing: How to Create Shareable Content For Social Media Audiences - #infographic

Do you want to create content that people can’t wait to share? Are you looking for effective ways to create more snackable content easily and quickly?

In this infographic, created by Quicksprout, you'll discover why visual content is so important, what types of visual content work best in social media, 4 best tools and tips for creating visually appealing content.

Mar 25, 2015

Putting The Customer At The Core: The Evolving Role Of The B2C Marketer - #infographic

Putting The Customer At The Core: The Evolving Role Of The B2C Marketer - #infographic

Technology is opening up new possibilities for customer engagement, and marketers are taking note. The Economist Intelligence Unit and Marketo recently conducted a survey of more than 400 global senior marketing executives and this infographic illustrates some of the findings, most relevant for Business-To-Consumer marketers.

Key takeaway: In order to be successful in the next 3 to 5 years, B2C marketers will need to utilize more marketing technologies to create a more personalized and engaging experience for their customers.

Mar 24, 2015

Press Release Metrics That Matter - #infographic

Press Releases Metrics That Matter - #infographic

Press Releases (PR) can be a daunting endeavor – whether it’s for a small business, or on a larger scale. Many firms hire full time PR reps, while others just set aside time from their schedule to interact with customers. No matter what reach you’re trying to accomplish, this infographic from Onboardly, entitled “PR Metrics That Matter”, can help.

From knowing what to target, to PR tricks of the trade, this infographic delves into how to make a big PR splash with your customers, increasing your earned media, conversion rate, and interaction. Honest, interactive social media – with a spotlight on earned media, is always good for your business.

Mar 22, 2015

#SocialMedia Study: Top 5 Activities On Twitter, GooglePlus And Facebook

7 in 10 Facebookers clicked the ‘like’ button last month - #infographic #socialmedia

Facebook active users are much more likely to be clicking ‘like’ button than Google plus or Twitter active users are to be hitting +1 or ‘favoriting’. Active Facebookers are also more likely to be interacting with their friends, revels new study from Global Web Index.

Consuming content is a favorite activity for many social media users. 35 percent of Twitter users log in to see what's happening without posting/commenting on anything.

Take a look at this chart for more insights.

Mar 21, 2015

How To Analyze The Most Popular Content In Social Networks By Domain

How To Analyze The Most Popular Content In Social Networks By Domain

This is a guest post by Anna Belaya.

Why analyzing content is so important?

Nowadays Internet users like to read and create their own high-quality content. If someone shares an article – this usually means the content posted has been or will be helpful to others. The latest news about content is its role within the new SEO standards; of course it’s not only about the user experience but also the new Google algorithm. However, today we would like to introduce a new Ahrefs tool that allows you to analyze the most popular and shared content for a specific domain.

How can this tool be useful for your resource? Well the answer is quite simple: you will be able to understand what is the most or least interesting and profitable content for your readers. Now it is even possible to see how many shares your content received by each network.

This allows you to analyze top content for any domain name now. Consider the top pages of your competitor’s websites or any related sites that have managed to earn high quality backlinks, shares and trust from the community.