Digital Information World

Covering the world of marketing, social media, technology and infographics.

Featured Post

Aug 27, 2015

How To Improve SEO With #SocialMedia Marketing - #infographic

5 Tips to Improve Your SEO With Social Media - infographic

Are you wondering how to leverage social media to improve your SEO results?

"It’s important for social media managers to understand that many of the strategies and techniques you use for your social media marketing campaigns can have an effect on your SEO. The key is knowing how to tackle your social media campaigns with the SEO mindset."

In this handy infographic, produced by Sproutsocial, you’ll discover some tips and tricks to use social media to improve your search rankings.

Aug 26, 2015

4 Ways Blogging Can Contribute To Site’s #SEO Strategy

4 Ways Blogging Can Contribute To Site’s SEO Strategy

According to research, there were around 47 billion web pages in Google index by May this year. For a business trying to stand out from 47-billion page crown to find new business, this is not good news.

Online marketing is all about creating and nurturing meaningful engagement, especially for businesses with longer sales cycles. This means you build meaningful relationships with your page visitors so that they come to rely on you as an industry expert in your field and trust your message. This engagement also attracts search engines to your business.

Having a blog provides an effective platform not only for SEO, but also to enable every brand to build its brand image, increase traffic as well as raise awareness and brand reputation. A blog gives the space on which to regularly provide high-value, high-quality and fresh content for your users. This ensures you always have your visitors coming back, increasing engagement and consequently ranking.

Below are some reasons blogging is critical for any content marketing strategy:

Aug 25, 2015

How to Effectively Use Visual Storytelling In 2015 - #infographic

An infographic outlining how and why marketers should make the most of the 8 second attention span via social with images and visual storytelling tactics

The average human attention span is now shorter than a goldfish’s -- seriously. A recent Microsoft study found that the average human attention span has fallen from 12 seconds in 2000 (or around the time mobile phones hit the scene) to eight seconds today. In comparison, scientists believe that the goldfish has an attention span of nine seconds.

We are constantly bombarded by texts, tweets, push notifications, ads, Facebook posts, emails and more, and our brains get hooked on all that stimuli. We crave more and more new information, and it can be difficult to pay attention to any one thing for very long. Conversely, it also makes it difficult to hold anyone’s attention for very long. This creates a significant challenge for marketers, whose entire job is to cut through the noise and meaningfully engage with consumers.

Aug 24, 2015

Connect With Your Audience: Your Agile #SocialMedia Marketing Template For Success - #infographic

Connect with Your Audience: Marketing For Customer Connection - Infographic

"An agile marketing strategy keeps your team connected with your audience, and utilizes the newest technology to communicate with them. You have to set goals, execute, measure, and adjust for success.

The benefits of properly communicating with your audience are clear, so check out this infographic for tips on how to keep in touch with your customers in this social landscape, broken down by each platform."

Aug 23, 2015

How To Keep Personal Photos Private On Facebook, Twitter, Instagram & Flickr - #Infographic

How To Keep Personal Photos Private On Facebook, Twitter, Instagram & Flickr - #Infographic

"With smartphones and social media, it’s never been easier to share snapshots of your life with friends and family – and sometimes, total strangers.

Don’t let the scare stories put you off – with a just few steps, you can still upload and tag your snaps whilst being in control of who can see what.

Follow the guide below, and you’ll be able to keep sharing while still safeguarding your privacy."

Aug 22, 2015

Automation: How to Get Your Own Social Media Robot - infographic

Automation: How to Get Your Own Social Media Robot  - infographic

2014 Social Media Marketing Industry Report reports that 92 percent of marketers consider social media a valuable platform for brand promotion.

What if there’s a pile of tasks to do, but so many social media updates to blast?

How do you maintain engagement without losing your web presence?

Control your online marketing strategy with social media automation. This also gives you more time to prioritize other business activities.

Keep yourself one step ahead by learning the do’s and don’ts of automation tools with this handy infographic from SlideGenius.

Aug 21, 2015

Optimize Prime: A Glimpse into the World of SEO

Optimize Prime: A Glimpse into the World of SEO

In the Beginning…

...there was SEO. In a world with continuous additions and changes, it’s no wonder why search engine optimization can either make or break a company. Today, individuals turn to the internet when they are trying to find something of a particular niche (category). In this article, I will teach you the basics of the SEO world that could help transform your company and make your business explode!

Aug 20, 2015

How Marketers Are Using Mobile - #infographic

Modern Marketers Going Mobile

"Mobile today seems to be similar to how social media was about five years ago: brands realize they should probably be using it, but aren’t quite sure how to get started, how to measure it, or exactly how consumers will react to it.

However, with consumers checking their phones 150 times every day (on average), it stands to reason that mobile will become the focus for many marketers and advertisers in the coming years. In fact, Econsultancy found that 67% of businesses planned to increase their mobile marketing budgets in 2015.

As consumers increase the amount of purchases made on their mobile devices, brands will need to find a way to make mobile work for them."

Aug 19, 2015

#SocialMedia Etiquette: Your Guide To Engaging As A Person, Not A Logo - #infographic

#SocialMedia Etiquette: Your Guide To Engaging As A Person, Not A Logo - #infographic

"Social media isn’t hard. But not everyone knows why it isn’t.

If adding an effective corporate social media presence to your customer experience management system feels complicated or overwhelming, then you’re likely over-thinking it. Most of us learned everything needed to be successful on social back in school; it helps to be smart, or interesting, or funny, or fun to talk to if you want people to want to pay attention to you. In short: to build a following, be likable.

If that feels overly simplistic and intuitive, we’ve got the numbers to back it up."

Created by Clarabridge, this handy infographic teaches marketers how to practice good social media etiquette.

Aug 18, 2015

Recruiting On Facebook: How To Ethically Screen Candidates - #infographic

Recruiting On Facebook: How To Ethically Screen Candidates - #infographic

"It's no surprise that Facebook is becoming a popular tool for recruiters. Over 18.4 million applicants are reported to have found their job on Facebook, and 85 percent of recruiters recommend Facebook as a great tool to their fellow recruiters. Along with the widespread use of Facebook in the recruiting process however, are the legal risks associated with it."

In this infographic (featured below), Akkencloud provides some tips and insight on the legalities of using Facebook to screen candidates and how to keep your efforts legally and ethically sound.