Digital Information World

Covering the world of marketing, social media, technology and infographics.

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Apr 18, 2015

How To Write Better Paid Search Ads - #SEO

How To Write Better Paid Search Ads - #SEO

This is a guest contribution from Brad Shorr.

If you do a Google search for “how to write better paid search ads” you’ll get over 75 million results. This alone tells you there’s no definitive formula for writing them. Nevertheless, following a few basic principles will help you develop a writing system that leads to higher conversion rates over time.

Apr 17, 2015

#SocialMedia Marketing: How to Turn #Pinterest Into A Revenue Generating Channel - #infographic

#SocialMedia Marketing: How to Turn Pinterest Into A Revenue Generating Channel - #infographic

Did you know that customers spend more money when converted from a Pinterest referral than any other social referral (i.e Facebook or Twitter).

Pinterest is one of the most used social media sites with over 70 million registered users, 71 percent percent of those members being women. Because of these statistics, you have no choice but to leverage it.

But, the real question is how do you generate revenue from Pinterest? How it can be leveraged to make you more money?

To show you how you can use Pinterest from a marketer’s perspective, Quicksprout designed an infographic that breaks down everything you need to know about this visual-oriented network.

Apr 16, 2015

Study: Top 10 Twitter Behaviors Among Active Users

Why Twitter’s “retweet with comment” feature makes sense - #infographic

According to Q1 2015 study from Global Web Index, 41 percent of twitter active users read a new story on a monthly basis in their timelines, while 36 percent log-in to see what's happening without posting anything; moreover, 34 percent active users use Twitter to know what is in trend.

Check out this chart for more details.

How #SocialMedia Is Affecting Our Mental Health - #Infographic

While social media addiction has not been specifically studied, the proliferation of social networks and smart mobile devices mean that social media is often a component of internet addiction. It's always there, always on, and even non-addictive people can often struggle to keep from compulsively checking alerts.

“The hyper-connectivity of the mobile age and the ubiquity of social media means that we've all literally in each other's pockets all day long. But how does always being "ON" affects out mental health? Is social media friend or foe?”

Take a look at the infographic below to find out.

Key stats from the visual:

66 percent people claimed to have difficulty relaxing or sleeping after spending time on social networks.

A university of Michigan study found that subjects felt sadder after going on Facebook, and that over time, they felt un-happier with their lives in general.

It's not all bad news, many studies have found that health social media use can actually improve our lives and mental health. It aids feeling of connection, especially across distance.

Experts agree that it's hard to make sweeping statements about a phenomena as huge and sprawling as social media, with millions of moving parts, variables, and relationships. Every individual will have a unique experience, so generalizations are of little use. However, all seem to agree hat moderation and balance are key.

Apr 15, 2015

Tips On How To Become A Successful Blogger - #infographic

5 Tips On How To Become A Successful Blogger - #infographic

WordPress reports that more than 409 million people view upward of 19.1 billion blog pages each month. Meanwhile, bloggers generate about 60.1 million new posts and readers leave 61.5 million new comments every month. The good news is there’s always an audience ready for new blog content. But the bad news is it can be an uphill climb to let them know you're there. Becoming a successful blogger takes time, but doesn't have to be a big mystery. Here are some ways to rise to the top of the blogosphere:

Apr 14, 2015

5 Mobile Usage Stats to Improve Your Marketing Strategy - #infographic

Five Mobile Usage Stats to Improve Your Marketing Strategy - #infographic

Unsure if you should invest in a mobile marketing strategy? Let the data and trends below lead the way for more conversions.

Key stats from thinkbonfire's infographic:

• In 2015, nearly 73 percent of mobile users will access the internet at least once per month.

• 64 percent of users access social media sites through their mobile devices.

• In 2014, nearly 70 percent of Facebook's advertising revenue came from mobile use.

Read more mobile marketing stats in below visual to help you redefine your digital marketing strategy.

Apr 13, 2015

The Value of Viral Marketing - #infographic

The Value of Viral Content Marketing - #infographic

There is no magic formula for viral campaign success, but some of the most popular viral campaigns show that heavily shared content can bring about an increase in awareness, sales and donations.

The infographic below from Detonate Digital takes a closer look at; what is viral marketing, the benefits of viral content, 3 viral campaigns that translated into dollars, and how can you measure viral success.

Apr 12, 2015

Study: Top 10 Social Networking Motivations

Top 10 Reasons for Using #SocialMedia - #infographic

"What are your main reasons for using social networking services?"

That is the question that  Global Web Index asked 16 to 64 years old internet users in its recent survey, and according to the result, 55 percent online adults use social networking sites to keep in touch with what their friends are doing; 41 percent say they use these sites to stay up-to-date with news, current trends and events, moreover, nearly 4 in 10 use social media to find funny or entertaining content (i.e articles and videos).

Check out this chart for more insights.

Apr 11, 2015

The State of Search Marketing 2015 - #infographic

What is the state of search marketing in 2015? Well, it is incredibly important to factor in your industry and location when targeting organic or paid search exposure. However, don;t overlook or disregard the significance of branded and unbranded terms, desktop and mobile search as well as ranking factors (mentioned in this infographic).

"Did you know that over 90 percent of online experiences start with a search engine? Well, it's true and any marketer wanting to increase traffic from search engines should take note.

But how exactly can you achieve search success and should SEO or PPC take precedence?"

This is what Smart Insights want to answer with its state of search marketing infographic.

Apr 10, 2015

Expert Advice On Developing An Effective Content Marketing Strategy

Expert Advice On Developing An Effective #ContentMarketing Strategy - #infographic

This is a guest contribution from Nick Rojas.

Former United States Senator, businessman and lawyer, Rick Santorum was quoted as saying, “In the pursuit of bottom line profits in exchange for producing content, distributing that content and marketing that content to inappropriate audiences, that's a problem for me.” This statement is an excellent analysis of a successful online content marketing strategy.

One could also compare it to the age-old philosophy, if a tree falls in the forest, and no one is there to hear it, does it still make a noise? If you put content out on the internet and no one is reading it, does it really matter?

So how can we create an effective content marketing strategy and get the enormous online audience to connect with our material? Here are some words of wisdom for creating, launching and succeeding with this endeavor: