How Social Media is Influencing Insurance Company Practices

Social media and insurance? What’s the connection between the two? - You may ask. Who would follow an insurance company or like their statuses? But it’s not just friends or followers that are attracting major insurance companies with these websites and impacting their business practices. Dig a little deeper and you’ll find that insurers have hugely benefited from integrating the use of social media in their practices. Reason: Access to these data-rich websites makes it simpler for them to market their services and weigh the risks of prospective clients. The potential value of social media to insurers is quite high, says the National Association of Insurance Commissioners (NAIC).

Social media like Facebook, Twitter and LinkedIn, which were virtually unheard of a decade ago, have taken the web by storm and tech-savvy businesses were not far behind to stamp their presence on these websites, insurance companies included. So how exactly do businesses and in this case, insurance companies, harness social media to their benefit?

Social Media Scorecard 2014 - Facebook “Most Marketing Friendly” Social Platform - infographic

Which social networking sites have the best targeting tools? Which ones are the best for campaign performance?

DMA polled 171 UK marketers and asked them to mark each site out of 10 in three key areas: campaign planning, execution and optimization.

The scorecard provides a unique insight into what marketers think of the tools on offer and where social media sites need to improve.

Some key stats are:

Facebook best for campaign planning, while LinkedIn is best tool for targeting individual users, scoring 5.1 out of 10.

Twitter and Facebook excel in campaign execution, with 4.5 out of 10. While, Facebook is the best for customer retention/engagement, scoring 4.7 out of 10.

Though, UK marketers rank Facebook as the best social platform of 2014, in terms of post-campaign analysis and overall functionality but it will be interesting to see how their preferences will change over the next 12 months.

From One Earth Day to the Next - infographic

Things are always in motion on Earth. Life is never static - we are always inhaling and exhaling, producing and consuming, enjoying and reflecting, giving birth and dying.

In line with the Earth Day celebration Sideqik produced an infographic showing what happens in one day on Earth that impacts every single one of its inhabitants, from microorganisms to humans and everywhere in between.

Some key highlights from visual:

370,000 people will be born today, that's over 135,400,000 people born since last earth day, that's more than the entire population of Japan, 127,650,000.

Between 150 - 200 species of plants insects and animals will go extinct today, that's about 55,000 to 73,000 species lost since last earth Day.

Nearly 275 marines mammals will be killed buy plastic garbage in our oceans, that's 100,000 marine mammals killed since last Earth day.

10 Crucial Elements You Should Not Miss On Your Blog - infographic

Your company blog is not just for posting announcements and events - it's the fishing net that captures all the potential prospects, build brand awareness, drive traffic and turns visitors into sales leads. But for your blog to become an effective lead generation tool, it must take advantages of every opportunity to increase its chances. Here's an infographic from our pals at Callboxinc proposing 10 crucial elements you shouldn't miss on your B2B blog.

Some key takeaways are:

Use Flirtatious headlines - Highlight educational content - Observe current events and discuss trending issues - Visually stand out - Don't neglect your social networks.

How YouTube Users Can Be Active Advocates For Your Brand - infographic

YouTube audience can be active advocates for your brand, they are highly engaged and share what they love, connect with their passions and they will reward your brand, according to a recent study from Google.

The research - which was carried out to help companies understand more about the world's largest video search engine's audience and their content need - showed that nearly 60 percent of UK YouTube users tend to tell everyone about a brand they love, compared to 33 percent of non-YouTube-users.

When it comes to top channels watched on YouTube the study shows that they don't just watch cute cat videos, the truth is - music, comedy and DIY are the most popular categories among YouTubers.

This infographic takes a closer look at how brands can engage with a highly passionate and influential community of users on YouTube.

Your Digital Marketing Roadmap - infographic

Are you planning to leverage mobile, social and search for your next marketing campaign? Do you have a road map for your digital marketing journey?
Properly marketing business in the digital realm can seem overwhelming, but it isn't as hard as you think.
Kaisersosa team has shared an infographic, presents the essential components of an effective marketing plan and focuses on the areas that needs to be considered in a successful digital marketing strategy.
Some key highlights from visual:
A website is your identity, so building a user friendly website is the first step to digital marketing success.
Quality content is king, whether its words, videos or photos. Content marketing can help attract consumers and establish your brand.
Social media is the most powerful channel where you can market your business and increase its visibility.

How to Post on Facebook, Twitter, Instagram and Pinterest - infographic

Wondering, how to use social media for your business marketing? And how to build a strong presence for your company?

Well, gaining a loyal fan-base doesn't happen overnight. It takes, a lot of time, consistency and creativity.

Sure, you can get lucky now and again by automating your posts and without responding to comments, but if you really want to be successful in social space, there are some rules you should follow.

Here are 4 infographics from Social Research Strategies that break down how to post on Pinterest, Twitter, Facebook and Instagram.

Google is the First Port of Call for Many People - infographic

Almost 6 out of every 10 UK adults would turn to Google search for a question's answer before asking their family or partner, a new research has revealed.

In a study of 2000 UK adults, the search laboratory team found that 52 percent women verify breaking news on Google, 12 percent ask friends, while only 11 percent use social media for that.

On the other hand, 48 percent of men verify a breaking news in Google search and 11 percent turn to social networking sites for that.

“The search engine has pretty much killed the pub debate as any argument is almost always ended by the phrase ‘I have Googled it...’ whereas ten, fifteen years ago you might have heard ‘I've asked my mate...’ and I think it'll be a long time since we start saying ‘I've Twittered it.’” said Ian Harris, founder of Search Laboratory.

Take a look at this graphic that takes a closer look at how many times a day are we using Google to check facts and find answers at work and how much does the we trust Google.

The Perks of Being an Intern in a Tech Company - infographic

Did you know, if you intern for a high-profile tech company like Cisco, Amazon or Intel, you can make more money than the average American citizen.

Historically, interns may have been thoughts of as free coffee runners. But in modern technology era leading innovators recognize interns as the future of their companies.

A study of former and current interns at the world's largest tech companies by GlassDoor shows that companies treat interns even better than full time employees.

For example: Google takes a hand-on approach to its interns, giving them the opportunity to work on innovative technologies and build products. Google even provides its interns with a free place to live at an apartment complex in North San Jose, CA where they enjoy swimming, tennis, on-site gym, a gaming room and a 23-seat movie theater.

For a closer look at what it means to be an intern with some major tech giants, take a peek at this infographic which comes courtesy of whoishostingthis blog.

2014 Digital Marketing Trends - All That You Should Know - infographic

Digital media evolves pretty quickly, and if you (as a marketer) don't stop and look around once in a while, you could miss it, because each year new tools and technologies are transforming this marketing channel.

So which marketing trends will shape 2014 and what are some key takeaways that marketers should pay heed to in 2014?

Digital Trends Briefing and eConsultancy study of more than 2500 marketers and internet professionals shows that:

20 percent marketers think customer experience is the single most exciting opportunity in 2014. 68 percent say emails are core to their business, 42 percent never use responsive web design, 86 percent believe social media efforts will do provide ROI.

This infographic from InfoGraphic Design Team highlights some key trends, challenges and opportunities which marketers need to be aware of during 2014.

Email Marketing Is More Alive Than Ever - infographic

As with many digital tactics, there's always someone proclaiming the imminent death of email marketing. It's "Killers" are said to include social media, instant messaging, mobile apps, and spam. However, it's still here, it's growing and the following data can prove it.

According to eConsultancy's report Email marketing industry Census 2014, US marketers claim that revenue from email marketing has increased proportionately by 28 percent in one years (2013 - 2014). While 68 percent companies rate email as their 'excellent' channel in terms of return-on-investment.

The fact that email has been around for over three decades doesn't mean that it is in the same primitive form as in 1971. In order to be effective, email should adapt to the current needs and habits of consumers in 2014. Here's an infographic from uberflip looks at the four aspects of modern email that marketers can't ignore.

This Will Make You Feel Old - infographic

The Times They Are A-Changin'- Bob Dylan - The legendary songwriter was likely talking about social trends, but little did he know what his eponymous song would be so prophetic. Here's a look at the cultural staples of yore, in the infographic below which comes curtsey of hostgator.

A key takeaways is: as our tastes evolves, so too does technology. The fads and phenomena of our past live on still in new, improved, and digital formats, continually holding our attention spans, and making new memories along the way.

Why are We Getting Bored: Social Media Content Overload - infographic

Social media... Is it boring you?

The use of social networking sites like Facebook and Twitter has exploded over the last 5 years, each day average social network user receives 285 pieces of content, including 54,000 words and 443 minutes of video, but a research reveals that almost 6 in 10 people strongly or somewhat dislike over-sharing on social networking sites. According to YouGov study, nearly 4 out of 10 British online adults claimed to be getting bored with social sites and say they will use it less.

While, "I was tired of stupid comments" and "I had crazy friends" are the two major reasons Americans took breaks from a popular social media site.

Take a look at this infographic created by the Delvv team, visualizing why you're still bored.

How We Use Social Media to Find a Job - infographic

Social media - tool for the proactive job-seeker or the procrastinator? The debate has raged for years about just how useful social networks can be for finding work.

And whilst job boards continue to dominate the way in which people apply for job vacancies, the folks over at reed.co asked over 2,000 people (in UK) whether or not social media has had an impact on their job seeking habits.

They found that 53 percent people now use social media to find new job vacancies, while LinkedIn remains the most popular social platform to find work, ahead of Facebook and Google+.

Take a look at this infographic for rest of the findings.

Business Guide To the Wonderful World of Facebook - infographic

Did you know that there are 2 billion+ connections between local businesses on Facebook, 645 Million views and 13 million comments made on business pages, and approximately 70 percent of monthly users in the US and Canada are connected to a local business on Facebook.

With over 1.2 Billion active users worldwide, Facebook is an ideal social media for small business owners to promote themselves and compete on an equal playing field as huge international brands.

Facebook can be an effective way of marketing your business, but if you're new to the game it can be a little overwhelming. Here's an infographic from Renderpositive proposing some tips on how to use Facebook like a Pro.