Monday, December 22, 2014
Irfan Ahmad Digital Information World Author Monday, December 22, 2014 advertising , info-graphics , Social-Media , socialmediamarketing
"Throughout 2014, there have been many milestones in social media advertising. In this infographic, shift blog has compiled a highlight reel for digital marketers to look back on the most notable moments from these social platforms including acquisitions, earnings, new advertising capabilities and more."
From the giants like Facebook, Instagram, Twitter, LinkedIn and YouTube to disruptors like Snapchat and Pinterest, check out the biggest news 2014 brought to social media and advertising.
Some key highlights:
- Feb 2014, Facebook: Announces WhatsApp acquisition.
- May 2014 Pinterest: First test round of promoted pins launches in U.S.
- June 2014, YouTube: Launches Creator Studio app.
- August 2014, Twitter: Announces promoted video ads, tweet activity dashboard and objective-based campaigns. Ad program expands in the EMEA.
- October 2014: LinkedIn: Q3 reaches $268 million in revenue, 332 million users.
- December 2014: Instagram: Tops 300 million active users. Introduces 5 new filters.
Sunday, December 21, 2014
Facebook, Google, Twitter, Instagram & Pinterest: #SocialMedia In A Minute – 2013 VS 2014 #infographic
Irfan Ahmad Digital Information World Author Sunday, December 21, 2014 info-graphics , Internet , Social-Media , Technology
"The internet is a wonderful thing, a thing of knowledge and power but also a thing of beauty and inspiration. We are all a part of the internet in one way or another, whether that is via our emails or our social media accounts. But what do we all actually do on the internet?"
The folks at Tech Spartan have designed an infographic that illustrates what happens in just ONE minute on the internet, comparing 2013 to this year's latest statistics, and gives an idea about which social networking sites and tech services are soaring and which are losing the favor.
For example: Did you know that there are 197 percent more videos uploaded to YouTube now, than 1 whole year ago. Take a look at this visual to find out more.
Irfan Ahmad Digital Information World Author Sunday, December 21, 2014 B2B , info-graphics , Social-Media
You already invest significantly to find and nurture B2B leads. Do you understand how social data has expanded beyond B2C to influence B2B sellers and buyers alike?
Take a look at below infographic from Leadspace and see how social data enhances B2B targeting and guides the buyer's journey.
Saturday, December 20, 2014
Tumblr, Unwrapped: A Visual Analysis Of Retail Shopping Trends For The 2014 Holiday Season - #infographic
Irfan Ahmad Digital Information World Author Saturday, December 20, 2014 info-graphics , Social-Media , socialmediamarketing , Tumblr
Deck the halls with... blogs and reblogs? In the last six months alone, Tumblr's active user base has grown by 120 percent - more than any other social networking site - making it one of the top social destinations of the 2014 holiday season. The infographic below from Curalate, shine a light on the most popular products and retail brands.
Irfan Ahmad Digital Information World Author Saturday, December 20, 2014 designtrends , info-graphics , webdesign
Take a look at this infographic from Bowen Media that visualizes top 5 web design trends, they expect to see in 2015!
Mobile focus: 90 percent of people use multiple devices screens sequentially. So make sure you are using a responsive website design.
Interactive scrolling: 66 percent of mobile users find that websites load too slowly. Use infinite scrolling that cuts down on website loading times by allowing the pages to load content little by little.
Clean Simple Layout: This types of layouts provide an easy user experience to guide visitors along a path to action.
Friday, December 19, 2014
Irfan Ahmad Digital Information World Author Friday, December 19, 2014 info-graphics , Social-Media , socialmedianews
Whether it was mourning the loss of an entertainment hero or fueling a political protest, social media was empowered while empowering the people.
Addthis analyzed 14 million global websites to look how different events change the world through social activity, every single day.
Their study found that social media was not only a way to disseminate information: it was used to organize communities under common causes.
Irfan Ahmad Digital Information World Author Friday, December 19, 2014 info-graphics , Social-Media , socialmediamarketing
An organized marketing strategy with clear objectives can go a long way toward social media success.
With that in mind, the folks at Shark Communications have created a simplified organizational infographic around four key categories — i.e: ATTRACT > ENGAGE > CONVERT > MONITOR.
Think of it as a strategic brief that can help you gain a better perspective on social media marketing and help you build a more socially optimized business in the coming year.
Thursday, December 18, 2014
Irfan Ahmad Digital Information World Author Thursday, December 18, 2014 contentmarketing , digitalmarketing , info-graphics , Technology
The team at BellPottinger has identified the 15 digital marketing trends you need to know for the year ahead. Their analysis looks at the most talked about trends online in 2014 and ranks them in order of percentage increase throughout the year. This helps us understand what will make a real impact in the New Year.
Here are some key highlights:
• Branded content was the most popular content marketing tactic in 2014, and will grow from 37 percent to 47 percent in 2015.
• By 2017 more than 2.5 million mobile augmented reality apps will be downloaded.
• Companies that are personalizing web experience are seeing an average 19 percent lift in sales.
Irfan Ahmad Digital Information World Author Thursday, December 18, 2014 digitalmarketing , info-graphics
You know how the song goes - "There'll be parties for hosting, marshmallows for toasting, and researching out in the show." At least, that is how we (and most marketers) sing it. Salesforce's 2014 research revealed more than a few shining lights of marketing insights. The below infographic illustrates some of the standouts.
86 percent of senior-level marketers agree that it's very important to create a cohesive customer journey. But only 29 percent companies rate themselves as effective at creating a cohesive customer journey.
53 percent of CMOs say return-on-investment (ROI) is the most important metric they use to measure success.
42 percent of marketers report that 31 - 50 percent of subscribers open their emails on a mobile device.
68 percent of marketers say email is core to their business. While, 46 percent of marketers say social media marketing is core to their business.
Take a look at this infographic for more insights.
Wednesday, December 17, 2014
Irfan Ahmad Digital Information World Author Wednesday, December 17, 2014 Blogging , contentmarketing , info-graphics , SEO , websiteoptimization
According to an infographic from Quicksprout a well optimized blog or website is one that provides a great user experience and snakeable content.
79 percent of people scan web pages, so if you don't know how to make your page optimally scannable, it won't do well. And that's just the tip of it… there are a ton of small things you need to do in order to create a high quality website.Take a look at this visual that illustrates the 10 key elements of a high quality website.