Digital Information World

Covering the world of marketing, social media, technology and infographics.

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Feb 1, 2015

Fascinating #SocialMedia Stats 2015: Facebook, Twitter, Instagram, Google+

Amazing #SocialNetworking Stats 2015: Facebook, #Twitter, Instagram, Google+, LinkedIn, #Pinterest

This is a guest post by Michael McPherson.
Social media entered people lives not that long ago. But in this little time, it has become more than a part of reality. Social media is now a parallel world. Here, users all around the globe have built personal lives, have developed relationships, have shared their experiences, and have also grew businesses. Domains like marketing and advertising have a completely new meaning since social media existed. Today, in 2015, the saying is that if a person doesn’t have a social media account, he or she simply doesn’t exist. And the same goes for companies. So let’s see the latest social media analytics for the most popular websites.

Jan 31, 2015

5 Questions for Business Owners to Ask Before Posting to #SocialMedia - #infographic

5 Questions for Business Owners to Ask Before Posting to #SocialMedia

If everything in business came with instructions, perhaps anyone and everyone would be successful. But for new small business owners who plan to use social media to grow their consumer base, it isn't as simple as it is for the everyday user. Much like how you run your business, you have to have a game plan before jumping into the crazy world of social media marketing.

As a business owner, you should have the answers to at least these five questions before you even posting, tweeting, or uploading information onto a social media platform:

9 Graphic Design Trends for 2015 - #infographic

9 Visual Design Trends for 2015 - #infographic

To start the year right for people in the design and print industry, Cardprinting, a plastic card printing company in Monsey, New York, has come out with another infographic called "9 Graphic Design Trends for 2015". In keeping with their previous infographics, this one is also intended to be used as a reference: comprehensive and straightforward for the professional who needs a refresher, yet simple enough for the amateur who is looking to create for personal use.

Although there are a lot of elements that can make a great design, this infographic enumerates and describes the top 9 which are essential in achieving a look that is representative of the coming trends for this year. In 2015, flat design is in and is already used by big companies. Borrowing from Swiss, Minimalist, and Bauhaus, this design forsakes dimensionality and will most likely use bright pastel colors. In terms of layout, Grid, which celebrates geometry and precision, will be used on more and more websites,

The loud, funky and brightly colored elements, and short quirky slogans of Kpop, which has boomed during the past few years, will be the choice for embellishments, mixed with non-traditional, custom and handwritten fonts which will be the rage, thanks to the rise of free typekits like Google fonts.

Stock photos are out, and illustrations are in, as well as the use of single shades of solid colors. Both taking an inspiration from the past, seemingly opposite designs - the zany colorways and flowery classic detailing of paisley pop, and the heavily geometric pixel play will both be favored for this year.

Jan 30, 2015

The State of #ContentMarketing 2015 - #Infographic

#ContentMarketing World 2015 - #Infographic

"2015 promises o be a great year for marketers as confidence in content marketing is growing significantly. In fact, 50 percent of B2C marketers expect their budgets to increase!

Content marketing was voted the top marketing activity to drive commercial results in 2015, according to Smart Insights, so competition will be tough and the need to create a focused plan is paramount.

Even though content looks set to take over the digital marketing landscape in 2015, brands still need to get the fundamentals right. This means coming up with a clear strategy, researching consumer data, distributing content in the right places and measuring campaign effectiveness.

By doing so, B2C companies can overcome challenges such as creating engaging content, which resonates and appeals to customers, on a regular and consistent basis."

Take a look at the infographic below for an overview of, the most commercially important digital marketing trends for 2015, marketers top goals for 2015, most popular B2C content marketing tactics, 7 content marketing planning techniques, and more.

Responsive Email Design Is No Longer Optional - #infographic

Why Responsive Email Design Is No Longer Optional - #infographic

With the total number of mobile devices set to rise to 2.6 billion by 2016 - up from 1.9 billion in 2012 - responsive email design is quickly becoming more important than ever. Responsive email, for the uninitiated, is essentially email that's designed to deliver the same viewing experience regardless of which app or mobile device the user is reading on.

You see, even though our mobile devices are never far away from our fingertips, and can be used for an increasing number of purposes - from banking and personal finances to games and gizmos - it may surprise you to hear that email remains THE most used functionality. A phenomenal 91% of consumers check their email at least once every day on their smartphone, and it's been reported that mobile email opens have grown by 180% in just three years. In fact, Adobe report that nearly 8 out of 10 people use their smartphone for reading email - which is, amazingly, a higher percentage than the number who use it for making calls.

This creates a critical challenge for marketers. It's generally accepted that email remains a tool with huge potential - how else can you deliver highly personalized and target messages to 100% of your audience? But, with 30% of consumers now EXCLUSIVELY using their mobile devices to access their emails, failure to deliver responsive emails can fatally undermine the ROI of your email campaigns. After all, over 71% of users will delete an email immediately if it doesn't display correctly on their device.

This infographic from the team at Instiller - an email marketing solution for agencies - lays out the case for responsive email design. It explores changing trends in mobile adoption and email use, investigates the growing shift away from desktop-only users, and illustrates some stats around how email advertisers and the industry in general are adapting to these changes.

It's clear - if you aren't doing responsive email design, then you aren't doing it properly!

Jan 29, 2015

The Future Of #DigitalMarketing In 2015 - #infographic

The Future Of #DigitalMarketing In 2015 - #infographic

The team at Salesforce conducted a survey of 5000+ digital marketers globally to learn where marketers are focusing efforts - and how their budgets, metrics and strategies supported their goals.

According to Salesforce, marketers in 2015 will have a record-high number of technologies, channels and tactics to choose from. They'll also have vast metrics to track and challenges o navigate.

Here are some key stats from the survey:

Email is an integral touch-point along the customer journey for the majority marketers: 73 percent agree that email marketing is core to their business.

Marketers have been saying it's the year of mobile for years, but in 2015, they mean business. Among marketers using mobile channels, 68 percent have integrated mobile marketing into their overall strategy.

In the last year, social media marketing has graduated from understudy to headliner. Accordingly, social media budgets are on the rise. Marketers are increasing budgets (70 percent) for social more than any other channel in 2015.

Take a peek at the infographic below for more insights.

Jan 28, 2015

Top 10 Fastest Growing Social/Messaging Apps In 2014 [Study]

Snapchat was the fastest growing social/messaging app overall in 2014 - #infographic #socialmedia

Snapchat was the fastest growing social/messaging app overall in 2014, reveals a new study.

GlobalWebIndex surveyed internet users aged 16-64 worldwide (excluding China) and found that between Q1 and Q4 2014, Snapchat’s audience rose by 57%, being driven by heavy adoption rates among young users in their teens or early twenties.

GlobalWebIndex said in introducing its data:

"Snapchat can lay claim to two particularly important titles: it is the app where teens over-index the most strongly of all as well as the one with the fastest rising audience over the last twelve months – up 57% between Q1 and Q4 2014."

Readers: Any surprises?

Celebrating 44 Years of Email in 2015 - #infographic

The evolution of email [infographic]

In 2015 electronic mail or email for short, will celebrate 44 years that the first electronic message was sent by Ray Tomlinson. To celebrate the event, Reachmail has put together a very informative infographic that can be seen below that highlights memorable milestones in the history of email and also shows just how far it has come in the last 44 years. Let’s take a look at some major milestones in the last 44 years of email.

Email may have been used for the first time in 1971, but it didn’t really catch on for another few years. Queen Elizabeth became the first head of state to send an email message in 1976 giving electronic mail a surge in popularity. The word “email” itself wasn't officially used until 1982 by Scott Fahlman. It’s weird to think about such a popular term in today’s culture only being around for fewer than 3 decades. Email has gone from being a sparingly used form of communication for only very tech savvy people to a form of communication that is used in a majority of people’s daily routine. What do you think the next 44 years has in store for email communication?

Jan 27, 2015

The Importance Of Social Media For Your Job Search - #infographic

The Importance Of #SocialMedia For Your Job Search - #infographic

According to a recent study by JobVite, 73 percent of recruiters have hired a candidate through social media, and 93 percent of hiring managers will review a candidate's social profile before making a hiring decision. This means properly optimizing your social media presence is essential for your job search.
Take a look at this infographic, created by careerglider, that visualizes the future of social recruiting, and looks at how recruiters are utilizing social networks.

Beyond Facebook - Marketing To A New Generation - #infographic

Beyond Facebook - Marketing To A New Generation - #infographic

Did you know that, 8 in every 10 of generation Z - those born around the year 2000 - use some kind of social media. And that last year 1 in 4 of generation Z left Facebook.

This tech-savvy group is connected 24/7, have an attention span of around 8 seconds, they communicate with images emoticons and emojis are the norm and they think in 4D.

So how should we market to them? And what are the best ways to reach these consumers?

Take a look at the infographic (below), created by GlobalMessaging, for some useful advice and tips.