Digital Information World

Covering the world of marketing, social media, technology and infographics.

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Feb 13, 2016

The Battery Isn’t The Only Thing Your Smartphone Usage Is Draining - #infographic

Is Your Smartphone Sucking The Life Out Of You?

You only need to walk into a restaurant on any given night of the week to see the effects of smartphone addiction in play. People lookup reviews on their phone while hovering outside the door. Once seated, they pick out their menu selection from photos posted on Yelp. And then the thumbs go through the ritual dance of texting friends, changing Facebook statuses, or Tweeting about the decor before the appetizer even arrives. We’re all plugged into our smartphones, nearly 24/7. It’s generally agreed that the iPhone changed the game when it came to smartphones. Suddenly that cumbersome thing in your pocket became a gateway to a whole new world. Social media, news events, “the Internet” existed in your pocket, easy-to-use, and everywhere, always. That was back in the stone age of 2007. In less than 10 years, we’ve become a nation of smartphone addicts. This infographic created by Dialed-In examines some the health hazards that come with being stapled to your smartphone - and the scary thing is, we haven’t even seen the long-term effects yet.

Feb 12, 2016

Don’t Make These 4 Infographic Mistakes

Don’t Make These 4 Infographic Mistakes

Infographics rely on high quality visual design in order to successfully convey your message and with business intelligence on the rise, there’s more and more content to visualize. This means that in order for your company’s graphics to stand out, you need to hit all the right factors. Design errors will stick out like a sore thumb.

Before you start developing new visuals, learn the basics. Here are 4 common design mistakes you need to avoid if you want your infographics to succeed.

Feb 11, 2016

7 YouTube Marketing Tips for Reaching More Millennial Consumers

Social media strategy: 7 YouTube Marketing Tips for Reaching More Millennial Consumers

As many of you probably know, YouTube is the largest video content hosting and sharing platform where billions of users (almost 1/3 of internet users) watch millions of hours of videos a day. But did you know that it is now the video content platform of choice for younger audiences? In fact, a study done by The Intelligence Group found that 74% of 14- to 18-year-olds and 68% of 19- to 24-year-olds regularly visit YouTube to view video content.

As such, millennials have become increasingly attractive to online businesses not only because of their willingness to embrace information, but also because their spending power will continue to rise in the future. With that in mind, here are seven YouTube marketing tips for reaching more millennial consumers:

Feb 10, 2016

Aspects to Consider Before Starting an Online Marketplace

Presents, souvenirs, desired things and basic necessities make us visit various stores and shopping malls, as we want to satisfy our needs and do something nice for our relatives and friends. In this age of information and communication technologies, most people can't go shopping without assistance of modern technological devices, such as tablets, smartphones and desktops. As for the last several years, a number of online customers has increased drastically, plenty of businessmen also try to launch online stores and establish branch offices of their companies in Internet. Being an online business owner, you will be able to earn much more money, get high popularity and even interact with thousands of buyers from all over the world. However, if you want to reach these goals and become a successful online businessman, so you will have to be ready to compete against a large number of different web business companies and corporations. As a rule, not all online vendors and entrepreneurs are able to create strong business brands and participate in competitive races within the ecommerce marketplace during a long period of time. Knowing these facts, some web businessmen combine their financial assets and efforts with other merchants to create online multiple marketplaces. Such web business projects have already helped plenty of online businessmen not only get desired revenues and stand in cruel conditions of high competition, but also start their business careers and get valuable knowledge in marketing and management fields.

Feb 9, 2016

6 Awesome Ways to Create Kick-Ass Content Strategy

To get high rankings in SERP, most of website owners publish not only quality content on landing pages, but also add epic posts to their blogs.

Today one of pressing challenges is to search for smart ideas on blogs. It takes much time and efforts to find what you really need to catch readers’ attention.

In the post, I would like to cover top 6 ways on how to create awesome content strategy. So, I have tested 6 great tools that help me get different variants and ideas for my content campaign.

Ready, set, go!

Feb 8, 2016

How To Do Influencer Marketing In The Digital Age - #infographic

How To Do Influencer Marketing In The Digital Age - infographic

Let’s say you want to get from one destination to another; what are your options in terms of mode of transportation?

You can take a bus, catch a plane, travel in train or depending on location you may have other options; tuk tuk in Mumbai, tram in Melbourne and so on.

Why does the cost of the transport options vary so much? Apart from the comfort factor, there is a big factor – time saved.

When marketing, especially with digital marketing an influencer can be a huge time saver. They traditionally have a huge social media following, authority in the community and influence over their followers and fans.

You may be hiring an influencer to promote your brand for a fixed time period but their endorsements and influence may last a long time.

You may be tapping on an influencers reach to increase your following, enhance your brand name, increase your authority or simply get expert help marketing online content.

Influencer marketing can bring a load of benefits like backlinks, relationships and business opportunities. Whatever your motive may be start with awe inspiring content, treat the relationship carefully – nurture and nourish it. Be open to a world of knowledge and opportunity. Here is an infographic from eBrandz on how to leverage influencer marketing.

Feb 7, 2016

Content Marketing and SEO: The Timeline of Key Events - #infographic

Content Marketing and SEO: The Timeline of Key Events - #infographic

Back in 2012, Google introduced its Panda algorhithm to prevent websites with poor quality content from ranking high in search results. This has changed the SEO industry and set the stage for a more turbulent development of an associated web marketing technique - content marketing.

Although content marketing is over a century old strategy, in today's digital world it has an entirely different dimension. With different Google algorithm updates, it has gained in importance and became a primary technique for businesses to increase their online visibility and increase audience engagement.

By examining some of the key events in the SEO world, it is easy to map a parallel development of content marketing. The infographic by Four Dots identifies these events and shows how they influenced a dynamic expansion of content marketers, inspiring businesses to create larger volumes of different forms of content. From John Deere's traditional content marketing strategy to mobile content creation, the infographic covers the history of these two related fields.

Feb 6, 2016

How Brands With Dormant Subscriber Lists Can Re-engage Their Email Subscribers

How content publihsers with dormant subscriber lists can re-engage their email subscribers

Many companies spend a lot of time with their email marketing campaigns to engage their email list subscribers. Over time engagement levels trend downwards and it is up to you to engage your email subscribers before losing them. There is value in investing in re-engagement campaigns as investing in acquisition of new customers is 6-7 times more costly than re-engaging past customers. Email marketing company Reachmail has put together a visual guide on how to best re-engage a dormant subscriber list.

In the guide they highlight on click rates by industry decline over time. There are several case studies highlighted in the guide that reinforce this data. They then go on to show why open rates decline and what you can do about it. 69% of American email users have unsubscribed from a list because emails were sent too frequently. The right amount of email varies widely by industry and audience. It is important to monitor your own email campaign data to find the point where increasing frequency leads to reduced engagement. To learn more check out the infographic below.

Feb 5, 2016

Tips And Tools for Creating #Infographics

Tips and Tools for Creating Infographics and Visualizations

As people are mostly visual types and will remember an image much easier than any text, visual content is the most important type of content online. Images also bring a lot more shares on social media, make people talk about you and your business, and increase your brand awareness. One of the most popular type of visual content these days are infographics. An infographic is a visual representation of information. It could present results of some kind of a research, or show step by step tutorial for something, or tell more about a certain thing, product, service, person. Possibilities are endless!
Infographics usually have a lot of graphic elements, from images and drawings to charts and diagrams, and it all might look overwhelming and hard to do for a beginner in marketing and design. Well, it's not that hard! As for almost everything, there are sites and apps online that make it very easy to create a great looking infographic, and most of them are either free or really affordable.
From coming up with a topic, finding all the information needed, designing the graphic elements, to finally sharing it around with your fans and followers – this infographic below, produced by CreativeMeerkat, helps you with all of that. You will find quite a few free tools listed, along with tips and tricks from experienced designer, and you can start creating and sharing your first infographic.

Feb 4, 2016

3 Easy Steps to Make Social Media Your Calling Card

3 Easy Steps to Make Social Media Your Calling Card

Giving someone a calling card in this digital world does not help you connect with other professionals or business, your social profile does. Most people will google you before they decide to do business with you or your company. Having a good reputation and presence on social media can substantially improve your ability to expand your business network.

Building and maintaining your social presence might seem as a elaborate and tedious task. One that might take up a lot of your time and energy, but it doesn’t need to be so. Using the three easy steps provided in this article you will be able to form your digital calling card in a much more faster and efficient way.