Digital Information World

Covering the world of marketing, social media, technology and infographics.

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Feb 22, 2017

16 Social Media Tips from World-Class Marketing Pros

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Social Media Marketing Hacks and Tips From the Experts - infographic

The difficult thing about social media is that it is ever-changing. What works today as a best practice, doesn’t tomorrow and the platform that is all the rage this afternoon is suddenly less important to your demographic over the weekend. We’ve seen it with Instagram’s massive growing following and MySpace’s diminishing one.

How do you know the best way to use social media for your business or personal branding? And how do you keep up with the latest trends? You follow and listen to people who do this for a living.

We’ve compiled some of the best social media advice from world-class marketing professionals on top social media questions so you needn’t hunt the Interwebs for it. Ready to get started?

Feb 21, 2017

5 Ways You Need to Simplify Your SEO Strategy

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5 Ways You Need to Simplify Your SEO Strategy

Search engine optimization (SEO) is relatively simple in its core concept; provide a better, more relevant experience to your users, and you’ll rank higher in the search engines. However, there’s a lot of depth to the strategies and tactics you can use to make that happen, including detailed content strategy plans, highly coordinated offsite efforts, and tie-ins with peripheral strategies like email and social media.

The Flip Side of Technological Advancement

While these extra efforts are oftentimes fruitful, they also come with additional burdens. You’ll spend more time and money on them, to be certain, but you might also be complicating your strategy to the point that it starts to confuse you. At that point, you may be doing more harm than good.

This trend isn’t limited to SEO, either—it’s at least partially the product of technology becoming almost too advanced. According to Dialpad, the majority of businesses in 2017 will be working on minimizing the number of technological products they rely on, rather than seeking more. They aren’t eliminating technology; instead, they’re focusing on utilizing only the best technologies, with as little redundancy and confusion as possible—and that’s exactly what we want to do for SEO.

How to Simplify Your SEO Strategy

These are some of the best ways to keep your SEO strategy as simple and effective as possible:

Feb 20, 2017

New to Blogging? Here Are Some Truly Insightful Approaches to Attract More Readers

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New to Blogging? Here Are Some Truly Insightful Approaches to Attract More Readers

In today’s online marketplace, blogs have a very important role. There are millions of blogs around the web by now, and the numbers continue to grow. Like any serious activity, blog writing must be treated with serious respect and commitment.

When you start building a blog, you should be aiming for two important things. First, you must finalize your blog’s design and content distribution plan, and you must also establish some writing purposes. Imagine where you want to be in a year by now, and aim for that goal.

The second phase is the promotional one. You need to make your blog shine and reach a wide audience of readers. There are plenty of ways to make your blog popular among international readers who love the subject that you’re approaching.

During today’s article, we’ll take a close look at some of the best ways in which you can get new readers to your blog on a consistent basis. Most of these promotion strategies are free; only a few require some small investments, but that shouldn’t be a problem if you are truly committed to your blog’s success.

Feb 18, 2017

Who Owns a Website Once It’s Designed? (infographic)

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Who Owns a Website Once It's Designed? It Isn't You! (infographic)

If you run a business and have paid for a website you’re probably under the impression you own it? However, the stark reality is that impression couldn’t be further from the truth!

A website has many parts owned by many different people, what you own is actually a very small part of it.

To help you understand what is yours and what isn’t the guys at Red Website Design have created this infographic.

Feb 17, 2017

How to Effectively Promote and Sell Your Content Using Social Media

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How to Effectively Promote and Sell Your Content Using Social Media

Have you created great content and are now wondering how you can get as many eyeballs on your content as possible?

Most marketers usually think that the best way to promote and sell their content is by spending more on marketing. However, more marketing spend does not always translate into more engagement and sales.

And it isn’t like becoming a Digital Marketer is like learning Rocket Science. As more companies are jumping or running towards a digital ecosystem, the requirement for Specialists in the field is at an all-time high. Ad spending on Digital mediums has increased significantly.

Nevertheless, social media Ad spending has continuously grown over time and is set to reach about USD 36 Billion by this year (2017), making for about 16% of all digital ad spending globally. However, this doesn’t necessarily mean that Ad spending is being done as effectively as it should be. In fact, according to a survey done by Adobe, nearly one-fifths of the marketers don’t really know what they are doing.

If you want to make sure that you are effectively, promoting and selling your content on social media, below are some effective ways for you to do so.

Feb 16, 2017

Explore Shutterstock’s Global Creative Trends That Will Shape 2017 (Infographic)

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2017: Global Creative Trends in Digital Media (Infographic)

With 1.5 million customers in more than 150 countries, Shutterstock’s 2017 Creative Trends Report is a one-of-a -kind look at the global creative trends taking place across the planet. The tech company took what their global customers have been downloading and searching for over the past year and had its team of data scientists, creative professionals, and content reviewers analyze and unpack the data to create a comprehensive report that reveals the trends that will influence creative direction and design aesthetics in 2017 across images, videos, and music.

To create this report, Shutterstock data-mined analyzed billions of searches and data points within its collection of over 100 million images to help determine the top performing global, cultural, design, and visual trends around the world. Shutterstock’s customers are trendsetters: designers, marketers, filmmakers, and bloggers whose download choices and search behaviors help forecast the trends in the advertising, film, and media industries.

This year's predictions showcase a stark contrast – between the real world and the digital world, between nature and technology, and between the past and the future. Shutterstock has also predicted four big global trends you’ll be sure to want to learn about.

Look through and see if you agree with Shutterstock’s assessment.

Feb 15, 2017

Graphic Design Trends to Follow in 2017

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Graphic Design Trends to Follow in 2017

Like any other “in” thing, graphic design trends come and go. The fads of yesteryears are different from this year’s batch. Look at 2016’s list. Quite extensive, sure, but when 2017 came, so did another set. That’s not to say, though, that past trends, especially from the previous year, are no longer the go-to options—in fact, the new ones may as well be an arbitrary list of choices that designers can choose to ignore.

So what’s the deal then? It’s an oft-cited statistic that the human brain processes visual information 60,000 times faster than text. Humans are visual creatures. We are fine-tuned to see the world and its beauty and dangers. And today’s age has been nothing short of pampering in catering to that.

What are the styles you should watch out for and incorporate into your next pieces? Here are five.

Feb 14, 2017

The Current State of Content Marketing (infographic)

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The Current State of Content Marketing (infographic)

Businesses know that they need to attract customers to their websites so they can sell more goods and services online. Some of the most recent data shows that consumers in the United States spend over $808 billion per year online. If your website doesn’t convert visitors into paying customers, then you’re potentially missing out on a huge amount of money.

You have a few options when trying to bring more people to your site and convert them into customers. Content marketing, however, has become one of the most effective opportunities. With content marketing, you can improve your brand’s image, educate buyers about your products, and improve your position on search engine page results pages, or SERPs. You also get to control your marketing costs, which is nearly impossible for companies that rely on pay-per-click advertising.

Marketing professionals already know that content creation offers several advantages that can help their clients build their brands and earn more money. Review this infographic created by CopyPress to learn what marketers, business owners, and content creators think about the current state of content. It quickly becomes obvious that professionals understand that good content creation is an essential tool for improving website traffic and conversions. If you aren’t putting some of your time and money into content marketing, you’re putting your business at a disadvantage.

Feb 13, 2017

6 Reasons Why Your Business Needs Video Marketing in 2017

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Six Compelling Reasons to Choose Video Marketing in 2017

Social media is constantly evolving. But one trend that’s here to stay is video. Consumer behavior shows increased video consumption, but if you’re doubtful about its benefits as a marketing tool, here are 6 things video can do for you in 2017:

Feb 11, 2017

12 Wowzer Web Design Trends That Will See A Rise In 2017!

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The new year has finally opened up, which means it's time to contemplate on your present design, also the services and the products and find out how you can infuse your brand with the latest trends. Everything from color to typography, 2017 is just oozing with new ideas and concepts that you can try out.

With technology evolving ever so quickly, users are demanding more from their online experiences. Interactive, personal and relevant are the most popular elements from user experience perspective. Web designers face the challenge of designing a website that responds to the users.

In 2016, flat design became a norm, which is partially thanks to Google’s Material Design visual language. Cinemagraphs have had a real waking moment in 2016 by providing subtle motion to images, responsive designs have now become mandatory and progressive web apps that run offline are now the next best thing.