Digital Information World

Covering the world of marketing, social media, technology and infographics.

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Feb 9, 2016

6 Awesome Ways to Create Kick-Ass Content Strategy

To get high rankings in SERP, most of website owners publish not only quality content on landing pages, but also add epic posts to their blogs.

Today one of pressing challenges is to search for smart ideas on blogs. It takes much time and efforts to find what you really need to catch readers’ attention.

In the post, I would like to cover top 6 ways on how to create awesome content strategy. So, I have tested 6 great tools that help me get different variants and ideas for my content campaign.

Ready, set, go!

Feb 8, 2016

How To Do Influencer Marketing In The Digital Age - #infographic

How To Do Influencer Marketing In The Digital Age - infographic

Let’s say you want to get from one destination to another; what are your options in terms of mode of transportation?

You can take a bus, catch a plane, travel in train or depending on location you may have other options; tuk tuk in Mumbai, tram in Melbourne and so on.

Why does the cost of the transport options vary so much? Apart from the comfort factor, there is a big factor – time saved.

When marketing, especially with digital marketing an influencer can be a huge time saver. They traditionally have a huge social media following, authority in the community and influence over their followers and fans.

You may be hiring an influencer to promote your brand for a fixed time period but their endorsements and influence may last a long time.

You may be tapping on an influencers reach to increase your following, enhance your brand name, increase your authority or simply get expert help marketing online content.

Influencer marketing can bring a load of benefits like backlinks, relationships and business opportunities. Whatever your motive may be start with awe inspiring content, treat the relationship carefully – nurture and nourish it. Be open to a world of knowledge and opportunity. Here is an infographic from eBrandz on how to leverage influencer marketing.

Feb 7, 2016

Content Marketing and SEO: The Timeline of Key Events - #infographic

Content Marketing and SEO: The Timeline of Key Events - #infographic

Back in 2012, Google introduced its Panda algorhithm to prevent websites with poor quality content from ranking high in search results. This has changed the SEO industry and set the stage for a more turbulent development of an associated web marketing technique - content marketing.

Although content marketing is over a century old strategy, in today's digital world it has an entirely different dimension. With different Google algorithm updates, it has gained in importance and became a primary technique for businesses to increase their online visibility and increase audience engagement.

By examining some of the key events in the SEO world, it is easy to map a parallel development of content marketing. The infographic by Four Dots identifies these events and shows how they influenced a dynamic expansion of content marketers, inspiring businesses to create larger volumes of different forms of content. From John Deere's traditional content marketing strategy to mobile content creation, the infographic covers the history of these two related fields.

Feb 6, 2016

How Brands With Dormant Subscriber Lists Can Re-engage Their Email Subscribers

How content publihsers with dormant subscriber lists can re-engage their email subscribers

Many companies spend a lot of time with their email marketing campaigns to engage their email list subscribers. Over time engagement levels trend downwards and it is up to you to engage your email subscribers before losing them. There is value in investing in re-engagement campaigns as investing in acquisition of new customers is 6-7 times more costly than re-engaging past customers. Email marketing company Reachmail has put together a visual guide on how to best re-engage a dormant subscriber list.

In the guide they highlight on click rates by industry decline over time. There are several case studies highlighted in the guide that reinforce this data. They then go on to show why open rates decline and what you can do about it. 69% of American email users have unsubscribed from a list because emails were sent too frequently. The right amount of email varies widely by industry and audience. It is important to monitor your own email campaign data to find the point where increasing frequency leads to reduced engagement. To learn more check out the infographic below.

Feb 5, 2016

Tips And Tools for Creating #Infographics

Tips and Tools for Creating Infographics and Visualizations

As people are mostly visual types and will remember an image much easier than any text, visual content is the most important type of content online. Images also bring a lot more shares on social media, make people talk about you and your business, and increase your brand awareness. One of the most popular type of visual content these days are infographics. An infographic is a visual representation of information. It could present results of some kind of a research, or show step by step tutorial for something, or tell more about a certain thing, product, service, person. Possibilities are endless!
Infographics usually have a lot of graphic elements, from images and drawings to charts and diagrams, and it all might look overwhelming and hard to do for a beginner in marketing and design. Well, it's not that hard! As for almost everything, there are sites and apps online that make it very easy to create a great looking infographic, and most of them are either free or really affordable.
From coming up with a topic, finding all the information needed, designing the graphic elements, to finally sharing it around with your fans and followers – this infographic below, produced by CreativeMeerkat, helps you with all of that. You will find quite a few free tools listed, along with tips and tricks from experienced designer, and you can start creating and sharing your first infographic.

Feb 4, 2016

3 Easy Steps to Make Social Media Your Calling Card

3 Easy Steps to Make Social Media Your Calling Card

Giving someone a calling card in this digital world does not help you connect with other professionals or business, your social profile does. Most people will google you before they decide to do business with you or your company. Having a good reputation and presence on social media can substantially improve your ability to expand your business network.

Building and maintaining your social presence might seem as a elaborate and tedious task. One that might take up a lot of your time and energy, but it doesn’t need to be so. Using the three easy steps provided in this article you will be able to form your digital calling card in a much more faster and efficient way.

Feb 3, 2016

7 Tips for Creating Professional Email Signatures - #infographic

Close more sales by perfecting your email signature - #infographic

Your email signature is a key aspect of your digital identity, so it’s surprising that around 48% of professionals have no signature at all - and many more make do with poorly thought-out or designed sign-offs. In fact, an effective signature can be one of the simplest ways to give your email more impact and encourage a response from your clients, customers, or colleagues. You can consider it a business card with serious frills: it puts your contacts just a click away from responding through the channel that works best for them.

Keeping it clear is of utmost importance. Your contacts probably sift through a ton of emails every day – which makes white space an appealing prospect for the eye! Keep it to one email address, one phone number, and only the relevant social networking links. Space them out with pipes (|) and line dividers so your eagle-eyed recipient can zoom straight into the information they need to connect with you.

Keep it on-brand, too. Aligning the font, colour and tone with your organisation’s image will look professional and strengthen your company identity. You can add a headshot if you’d like to make it more personal – but again, make sure its appropriate to your brand. Another great idea to keep your signature up-to-the-minute is to add a line of text that communicates your current project or goal – be it a special offer, a seminar you plan to attend, or a new product.

In the end, the way you choose to identify yourself through your email signature depends on the nature of your correspondence. Big business will have different needs to a family newsletter. Thankfully, we have this great cheat sheet infographic by Cloud Solutions that spells out in quick steps how best to tailor your signature to your needs – and to be taken seriously by your recipients.

Feb 2, 2016

The Social Media Rules Visual Artists Need To Know

The Social Media Rules Visual Artists Need To Know

How do you promote yourself as an artist or gallery owner? While you may be advertising in art magazines or putting up posters about your shows, that isn’t enough, especially if you want to attract a younger audience. No, today’s artists can only succeed if they’re got a strong understanding of social media.

Social media has it’s own rules, so you can’t just take your analog advertisements and post them to Twitter. It’s important to adapt your style to suit your audience and your platform. Here are the rules those in the art scene need to master to make a splash.

Feb 1, 2016

Getting Your First Customers Is Really *&^%^& Difficult! [Promoted Post]

Getting Your First Customers Is Really *&^%^& Difficult! [PROMOTED POST]

At Digital Information World we have set out to ensure our readers get the most valuable marketing content and to help build more successful businesses. Every so often we are approached with good deals that can not be missed and this is one of them - Yourfirstcustomers are giving an exclusive 30% off on all products to DIW readers for this month only! After reading this book, we think - in the world of digital business and marketing you will become a major force to be reckoned with!

Facebook, YouTube, Google+, Instagram, Twitter, Pinterest: #SocialMedia By The Numbers - #infographic

Facebook, YouTube, Google+, Instagram, Twitter, Pinterest: #SocialMedia By The Numbers - #infographic

Ever wondered how big is social media?

What if I told you the total monthly active users of the top 8 social sites is around 4.2 Billion. WOW!

That’s right – this is only users from the big social sites like Facebook, Twitter, YouTube, Instagram, Pinterest and LinkedIn.

Smaller sites like StumbleUpon with 30 Million monthly active users do not even feature in this list and now you can see the power of social media and its influence.

Rather than presenting you just numbers, we wanted to rank these social sites in terms of population of the world. Assuming the top social sites were countries, how would they rank relative to countries like China and India?

Would you believe Facebook would outrank both India and China with its huge user base of 1.5+ Billion?

Here is an infographic from YourEscapeFrom9to5 that shows Social Media by the numbers with a fun take on the world’s population.