Digital Information World

Covering the world of marketing, social media, technology and infographics.

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Jul 29, 2016

21 Digital Marketing Lessons from The Game of Thrones [Infographic]

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If you are a Game of Thrones fan you would have just finished watching the Season 6 finale and would be eagerly awaiting the next season. Surely, you can’t wait enough for the battle of the Queens for the Seven Kingdoms.

All major players are moving into Westeros where we await to see how it all ends. Who gets the Throne? What happens to the major characters? What happens to some of the story lines and sub characters?

Whether you are a big Game of Thrones fan or not you can still learn a lot of digital marketing and content marketing tricks from these epic fantasy novels made into a TV series by HBO. Of course, HBO has a huge budget and an army of people working on the “on screen” and “off screen” content but some of the lessons we can learn are very simple and does not cost you an arm, leg or even a trip to the Wall (Night’s Watch).

GoT is a great example of content repurposing from books into a TV series. GoT takes advantage of massive amounts of user generated content. It also has legions of loyal social media followers.

Jul 28, 2016

10 Things You Need to Know to be a Social Media Expert

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Ten Things You Need to Know to be a Social Media Expert

Being a Social Media Expert involves a multitude of skillsets. To learn the ebbs and flows of social media you need to be able to master the unique concepts and intricacies of being on social media. As a starting point, this includes being able to maneuver with ease through Twitter, Facebook, etc.

Below are ten crucial concepts that you need to take into account when considering a career in social media:

Jul 27, 2016

Limitations As A Powerful Source Of Creativity

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How Constraints and Limitations Will Make You More Creative

It seems completely illogical. Constrains make you more creative? But they really do. I mean, what is the phenomenon where you can only stare at the blank page and can’t find any way to fill it but an example of having too much choice? Having constraints can be just what you need to choose a direction and really get your creative juices flowing.

But why is that?

Jul 26, 2016

Millennials and Your Website: How to Make Your Domain a Magnet to Gen Y

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How Millennials View Your Site and Why it Matters

Millennials are often the punchline of a bad joke. The “Me Generation” is spoiled and entitled — the list of eye-rolling insults from older adults is virtually endless. But any company, group or political party that doesn't take this generation seriously is making a monumental mistake. Millennials, no matter what you think of them, are the largest eligible voting base in many developed and developing countries and now hold more purchasing power than any other generation. For better or worse, they are the future of the economy.

Jul 25, 2016

Make Your Creations With FotoJet

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Turn Your Photos into Works of Art with Fotojet

FotoJet has developed into an all-in-one graphic tool for photo editing, graphic design and photo collages. At present you can use it smoothly in any browser, and the mobile version will be on-line in the near future. You can use it to display and edit your photo in an easy way.

There are three modes: collage maker, photo designer and photo editor.

Jul 23, 2016

The State of Search Marketing 2016 [Infographic]

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The State of Search Marketing 2016 [Infographic]

Google recently announced that it handles at least 2 Trillion searches a year. This equates to 5.5 Billion searches per day, 228 Million search per hours and 63,000 searches per second.

But along with increasing frequency, what other ways has the behavior of search engine users changed? And is it now easier or more difficult for brands to rank on one of the Internet's most powerful and potent publicity platforms?

Lets find out.

Jul 22, 2016

Crazy Things Happens in One Second of the Internet - infographic

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Crazy Things Happens in One Second of the Internet - infographic

Have you ever thought, “What is the importance of one second?” Doesn’t seem that important, right? You blink your eye and poof!! It’s gone. That’s true normally, but when it comes to the World Wide Web, one second is extremely crucial as a lot of crazy data flows through it in the blink of an eye.

If the servers of Amazon, Flipkart or any other e-commerce giant stay down even for a second, it results in a loss of hundreds of thousands of dollars.

Don’t believe it, here is a fact that’ll blow your mind. In 2014, Amazon’s site was down for a mere 49 minutes and the company lost $4.8 million. Crazy, right?

So, now allow us to explain you the value of a second on Internet. Here are some crazy facts that will make you look at the tiniest measure of time in a new light:

• Amazon and eBay get approximately $3400 and $680 worth of transactions within a second. Also, Amazon ships around 35 items in a second

• 2,488,887 e-mails get sent within a second on the internet

• 22 new WordPress posts are made

• 1160 Tumblr posts are made

• 54,319 Google searches are made by people across the globe in a second

Jul 21, 2016

The Worst Metric to Focus on First in PPC

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Open any PPC analytics dashboard and you’ll start swimming in numbers. Which ones are important and which ones can be set aside? Many people focus on the click-through rate (CTR). That’s the proportion of how many people see your ad versus clicking on your ad. So, if 1000 people see your ad and 100 people click it, that’s a click-through rate of 10%.

It seems like an obvious metric for success. But speaking from over a decade of personal experience running Adficient, the click-through rate is not the first metric to examine for long-term success. Why? First, it’s a lousy way to measure how well you’re doing versus the competition. If everyone else has a high click-through rate on the same keywords, your piece of the overall clicks is smaller than you might imagine. Many new PPC marketers also seek a high PPC rate because it means lower prices from your provider, but that’s also measured in relation to your competition.

Also, just because someone clicks on your ad doesn’t mean they’re going to buy. A high click-through rate means you have an ad that people like but it doesn’t necessarily translate into purchases. If no one buys, you’ll just be paying for all those clicks with nothing to show for it.

So, if the click-through rate is misleading for success, then what’s the metric we should look at first?

Jul 20, 2016

The State of Digital Marketing 2016 [Infographic]

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We can see digital marketing is growing in importance, so how can you compete effectively in 2016? Take a look at this infographic and discover some tips, stats and techniques that'll help you plan, manage and optimize your digital channels.

This infographic from Smartinsights illustrates the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most effective.

Jul 19, 2016

Is Marketing Technology Hurting More Than Helping? [Infographic]

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Marketing technology is helping us do our jobs like never before. We can publish more targeted content to more specific audiences. We deliver messages during more opportune moments. And we better understand the impact of our programs.

In fact, marketing technology is helping so much that the number of solutions has grown from around 100 to over 3,800 in just five years.

But often when you solve one problem, you create a new one. Marketing technology is no exception.

Many of the digital marketing solutions we rely on demand a steady flow of fresh, high-quality content, stories and images. Because they aren’t connected to a common content source, and have unique content requirements, marketers are spending more and more of their precious time searching, formatting and distributing content to a growing number of platforms.

The situation isn’t likely to improve any time soon. The lifecycle of new marketing content keeps getting shorter all the time, so we are having to produce more content all the time.

So how did we get here and, more importantly, what do we do about it. This infographic from WebDAM tells the story.