Digital Information World

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Jan 24, 2017

Videos: Smartest Way To Promote Your Brand (infographic)

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How Your Videos Can Become a Search Engine’s Best Friend (infographic)

Do you know, apart from the Facebook marketing, infographic marketing, blog writing, there is an another smart way to market your brand?

In order to grab the attention of audience, video marketing is the best medium to promote your product or service.

According to Wyzowl survey, 60% entrepreneurs have used video as their marketing tool. Around 91% entrepreneurs have planned to spend time and money on video marketing in this year.

If your target is to reach maximum number of viewers, it is imperative to make your video content engaging. Taking simple steps like using title and descriptions with relevant keywords, adding closed captions, transcripts, subtitles increase the chances of virality. Only adding closed captions increases video popularity by more than 13% just in a week. There are several ways to make your brand popular but video promotion is the best among all the ways.

Promoting your brand through videos are not enough, videos should be reached maximum numbers of audience and it is possible when it appears on the Home page of YouTube. For this, you need to optimize your video. The keywords, titles, sub-title should be chosen carefully that can bring a lot of traffic in an organic way.

Check out this infographic from Take1 Transcription for more tips on how to amplify the reach of your videos (plus, loads of amazing stats and facts).

Jan 23, 2017

Your How-To Manual for Stories from Instagram and Snapchat (infographic)

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Your How-To Manual for Stories from Instagram and Snapchat

The recent launch of Instagram stories gives users a space where they can share posts at higher frequency. With this new feature being introduced in the town, users will be able to share all the moments of their day in the slideshow format. The feature, named “Stories” lets users share their entire moment of the day, not just the ones they want to keep in their profile. You will be quite surprised to hear that a similar feature exists elsewhere, i.e on the other platform named Snapchat. However, the conclusion made by marketers has already unveiled that Instagram stories are a better alternative to Snapchat stories. Instagram stories are therefore counted to be a genuine improvement over its antecedent.

Jan 21, 2017

The Complete Facebook Image Sizes And Dimensions Guide (2017) - #infographic

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infographic: All Facebook Image Dimensions and Ad Specs [2017]

Facebook allows you to target your audience with razor sharp precision. Whether you’re looking to attract new clientele, create brand awareness or simply grow your online presence, you can design posts that appeal to your audience by age, location and interests easily if you have the right visual assets. Without engaging visuals, your posts will fall flat. However, there’s more to creating compelling visuals than simply working with a graphic designer. You need to ensure that you are meeting Facebook’s recommended image sizes and dimensions.

To help you keep your images within the scope of Facebook’s sizing and dimensions, TechWyse produced the below "Facebook image sizes and dimensions cheatsheet". This infographic contains pertinent information about sizing for photos, videos and text ratios. For instance, did you know that promoted posts that contain more than 20% text may receive lesser reach or get disapproved by Facebook.

A platform like Facebook is populated by images. For this reason, Facebook has specific upload sizes you need to use when adding visual assets to your posts. If you do not adhere to these upload sizes, your images will be cut off, heavily pixelated and in some cases, undecipherable. For example, Facebook will automatically select the center of your image if you don’t follow their sizing guidelines.

TechWyse created this infographic with the intent of helping social media professionals, marketers and graphic designers access Facebook’s recommended image sizes and dimensions, allowing them to make eye-catching posts, ads and shareable content.

Bookmark this reference sheet and consult it whenever you need to. Without the right visual assets, your posts won’t have the desired effect. However, if you adhere to Facebook’s sizing protocol, you’ll have no trouble creating compelling, shareable posts that promote you event, brand or business.

Jan 20, 2017

Your Social Media And You: Who Is Doing Who?

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Your Social media & You: Who is doing who?

Your social media is your girlfriend.

As an entrepreneur, you invest more money in it.

You invest more time in it.

There is no shortfall in your efforts.

And as a human you want something in return.

But she wants to wait until marriage.

A marriage that is never going to happen.

Most entrepreneurs are victims of such maltreatment. While there is no tribunal where you can seek justice, there are ways to measure how healthy your relationship is.

We will discuss the most common mistakes new entrepreneurs make. Stop making them immediately if you commit any of them.

Jan 19, 2017

8 Killer Brand Awareness Strategies

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8 Killer Brand Awareness Strategies

To have a brand isn't enough, you need to have customers to buy your brand. For this to happen, it's important to make people aware of your brand so that people always associate your brand with a particular need. However, it isn't easy to get fresh customers.

What you need to do is to create a strategy that gets your brand recognized in its specific category so that your sales go up and you're laughing all the way to the bank. Here are eight strategies you could implement:

Jan 18, 2017

Social Media Marketing Trends in 2017

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Social Media Marketing Trends in 2017

Social media marketing forms a significant chunk of the marketing budget for many companies. Any change to the social media impacts overall marketing strategy of a business. Over the years, social media has evolved from being a place to connect with friends and colleague to an integral part of our life. Social media plays a crucial role in deciding the direction of national discourses today. The major national events are being broadcasted on Facebook Live or YouTube Live.

From politicians and celebrities to multinational organizations and one person companies - everyone is using social media to attain their goals and objectives. Social media marketers have shifted their focus from just engagement to ROI driven campaigns and customer support.

2017 is going to see a significant change in the way consumers will be using social media. Thus, you need to anticipate the shifting pattern of consumer behavior on social media and adapt your marketing strategy accordingly.

Here are major social media marketing trends that are expected in 2017:

Jan 17, 2017

Tips for Pepping Up Your Inbound Marketing Tactics for 2017

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Tips for Pepping Up Your Inbound Marketing Tactics for 2017

Inbound marketing is crucial to the success of your business. Inbound marketing has several dimensions: as such you would require numerous techniques and tactics to overcome the inbound marketing challenges if any. However, inbound marketing is certainly not complicated and fortunately, there are many core practices which are tried and tested and very effective in boosting brand exposure. Marketing has been pretty effective in generating leads, as well as, in building a brand which is loved by customers and potential customers, to interact with. However, all inbound marketing strategies and tactics are not the same. If you wish to forge ahead of the competition and want to be noticed, it is essential to carry on tweaking and improving your tactics with time.

You must have experienced phenomenal success this year, you need to keep up the good work by utilizing whatever you have learned so far to improve and fine tune your current inbound marketing stratagem in the upcoming New Year. With the increasing popularity of content marketing, today inbound marketing is integral to your online business success more than ever before. The major issue here being, everyone else is also doing it. As more and more businesses are trying to attract more leads via content, there is no place for mediocrity. Only those who are adding extraordinary value are actually, the ones who would get noticed ultimately. You simply cannot stick to what everyone else is doing as that would not be enough to fetch you results that you are aspiring for. So, try out these effective tactics to give a real boost to your inbound marketing stratagem for the year 2017.

Jan 16, 2017

10 Powerful Web Design Tactics for 2017 (infographic)

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10 web design and UX trends to boost conversions in 2017 - infographic

This infographic from The Deep End Design profiles ten great web design and UX trends to watch for in 2017. They're all based on fundamental principles known to boost conversions. Try one or more of these tactics to make your website more powerful in the new year:

Jan 15, 2017

The State of #Blogging 2016 - infographic

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The State of #Blogging 2016 - infographic

As another year of blogging comes to an end, the content marketing landscape remains to be one of the most critical strategies that many B2B marketers are looking forward to leverage in the years to come.

As a changing platform, we've seen a lot of shifts and trends towards how blogging was taken advantage by business this year.

Let's take a look at what the blogosphere looks like today, in the following infographic which comes courtesy of Blogging.Org.

Jan 14, 2017

10 Must-Do Steps for Successful Mobile Commerce Strategy (infographic)

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10 Must-Do Steps for Successful Mobile Commerce Strategy (infographic)

The usage of smartphones globally within the millennial generation is continually increasing and is providing business owners a market for growth with mobile commerce. A recent survey focused on mobile shopping habits conducted among 2000 millennials living in the US highlighted the preferences of millennial consumers. The infographic adjoining this article shares 10 tips on how to improve your mobile commerce strategy with a focus on the millennial generation.