There are dozens of ways to grow your audience and make money online, but how do the marketing channels stack up? The folks at conductor took a look at marketing industry data to find out what channel - whether social media, organic (search engine), email marketing or PPC (pay-per-click advertising) - gives marketers the most bang for their click.
Research shows that 54 percent people discover new websites through organic search, 51 percent through email, 32 percent through social media and 18 percent through PPC, but visitors from search engines are 2 times more likely to be extremely engaged and visit 5+ pages, when compared to the other channels. While social media has highest bounce rate of any marketing channel.
In addition, when it comes to ROI, organic search and email are rated as the best marketing channels.
Explore rest of the findings in below visual.