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Apr 26, 2017

How To Use Live Streaming For Business?

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How To Use Live Streaming For Business?

Live streaming has opened new avenues for businesses to educate their audience and market their products. This form of marketing gives a new dimension to brand management and provides a more organic way for a business to engage their leads.

Whether it is about launching your product or giving your audience a real-time experience of your workplace, live streaming can be a handy tool in creating the right brand perception and promoting your products.

So let’s find out the potential of this new-fangled marketing technique and how businesses can benefit from it:

Apr 25, 2017

16 Video Marketing Stats You Need to Know (infographic)

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16 Video Marketing Benchmarks You Need to Know (infographic)

With video streaming websites like YouTube skyrocketing in popularity, an increasing number of businesses have taken advantage of this booming marketing opportunity. Videos might be more expensive to produce than tweets and graphics, but they also offer much more flexibility that you can't get with a static image. Whether you're looking for an advertisement, a how-to video, a product demo, or just a fun video to catch your clients' attention, you can do just about anything with this exciting art form.

In this study, Vidyard analyzed over 500 businesses and over 250,000 videos to see how businesses use video marketing to their advantage. Shorter videos tend to attract more viewers, but longer videos can still serve a purpose. Businesses have an average of almost 300 videos in their library, showing how vital they are to modern content marketing strategies. If you're interested in video marketing, read on to discover how you can use videos to your advantage.

Apr 24, 2017

Influencer Marketing on Social Media - What You Need to Know to Get Started

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Influencer Marketing on Social Media - What You Need to Know to Get Started

Made up of everyone from micro influencers who have some followers and also enhanced engagement rates to today’s top celebrities with many loyal fans, the Social Influence Industry is full of freedom so that they are able to connect with influential users to form mutually and long-lasting beneficial relationships.

The advantages of bringing in a Social Media Influencer can only be fulfilled if the influencer’s audience and content are able to meet your brand promise and marketing goals.

Apr 22, 2017

Smart Social Content: The 2017 #SocialMedia Image And Video Size Guide (infographic)

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If you're a marketing professional you know the importance of social media and the role it plays in attracting new customers. But what many people don't realize is that merely having a social media account isn't enough (although it certainly helps.) The best social media accounts have clean, eye-catching content that grab their clients' attention and make them want to learn more. A clean layout sends the message that your business is professional and dedicated—in other words, it's a business that they can trust.

But with so many popular social media websites on the Internet, each with a different function and set of layout requirements, running these accounts can be a bit overwhelming. With this simple, easy-to-read guide, you can learn how to build a professional layout and post quality content on each website. The rules are actually quite simple once you get to know them—and with that taken care of, it's time to start posting!

Apr 21, 2017

10 Visual Content Marketing Trends that will Dominate Social Media in 2017 (infographic)

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In today's modern world, visual marketing is one of the most important aspects of digital advertising. In an age of flashing videos, eye-catching infographics, and short bites of information, a large block of text won't attract your clients' attention the way it might have several decades ago. For this reason, most companies are incorporating eye-catching visuals into their marketing strategy: charts, memes, graphics, presentations, stock photos, even animated GIFs. A picture is more likely to catch a client's attention as they scroll through their newsfeed, and a well-designed ad could even go viral.

Recently, Venngage interviewed over 300 online marketers to collect data on visual marketing strategies and try to predict trends in the upcoming year. Stock photos and infographics were used most often, but other graphics like charts and videos also performed well. If you're interested in boosting your marketing strategy this year, here are some key insights that could help you dominate in your industry.

Apr 20, 2017

15 Reasons Why Customer Advocacy is the Bedrock of Your Business (infographic)

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15 Reasons Why Customer Advocacy is the Bedrock of Your Business (infographic)

Not all customers are created equal.

There are customers who buy from you once and disappear. There are customers who buy from you multiple times. And, then there are customers who buy from you over and over again, shouting your name from the rooftops.

Obviously, the latter is pure gold. Especially, when those customers have a large influence on the opinion and purchase behaviors of your target audience. Traffic, leads, sales and revenue, on autopilot.

But wait, let's take a step back. Who are these magical beings I speak of?

Brand advocates.

These people are the bedrock of your business. Highly satisfied customers who scream your company's name from the mountain tops, without being incentivized to do so. They are twice as valuable as your average customers, and drive 20-50% of all purchases.

Brand advocates drive over $6 trillion in consumer spending each year.

Despite the bottom line impact, there is a massive advocacy gap. In the US, over 80% of companies are not using advocates in their marketing strategy, and 58% don't even know who their advocates are!

This results in a HUGE wasted opportunity for the majority of businesses. But, also opens up a major opportunity for the minority who give it the attention it deserves.

Which camp do you fall in? If it's the latter, keep reading...

Because the team at JitBit - a leading helpdesk software provider - have put together the infographic below. It covers the Who, What, Where, How and Why of brand advocacy, and highlights the bottom line benefit it has on every business.

Apr 19, 2017

How Much Time Do We Spend on Social Media In Our Lives? (infographic)

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How Much Time Do We Spend on Social Media In Our Lives? (infographic)

If you think you’re spending too much time on your phone, you might be right. Influencer marketing agency Mediakix found that the average person spends 5 years and 4 months on social media in a lifetime. This is equivalent to traveling to the moon and back 32 times, walking the Great Wall of China more than 3 times, and watching the entire The Simpsons series more than 215 times. In the context of our daily activities (excluding sleeping), it places only second to watching TV in overall time spent. Astoundingly, we spend more time on social media than we spend eating or drinking and socializing with people face to face.

The infographic from Mediakix breaks down the average daily time spent on each major social media platform, including YouTube, Facebook, Snapchat, Instagram, and Twitter. Unsurprisingly, social media users are spending the most time on YouTube, averaging 40 minutes, followed by Facebook, averaging 35 minutes, then Snapchat at 25 minutes, Instagram at 15 minutes, and Twitter, averaging 1 minute a day. Over a lifetime, this is 1 year and 10 months on YouTube exclusively, 8 months on Instagram, and 18 days on Twitter. Check out the infographic below to see exactly how we spend our time on social.

Apr 18, 2017

How To Create Buyer Personas For Your Business With Social Media Data?

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How To Create Buyer Personas For Your Business With Social Media Data?

When it comes to running a successful business, one of the most important factors to consider is to know your customer. Before indulging in paid advertising and content marketing, it is really necessary for any business to know exactly who the buyers are. The knowledge and understanding of the buyers will imperatively help you maximize the return-on-investment for advertising and content marketing.

So, in order to know your customer, you need to create buyer personas. Creating buyer personas has become a standard in many products based organizations and retail service businesses. Yet, many startups don't know much about how to create buyer personas for their business and how it is helpful to enhance the user base. Let’s know more about buyer personas.

Apr 17, 2017

Top 10 Tips for Structuring SEO-friendly URLs

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Top 10 Tips for Structuring SEO-friendly URLs

The URL of your website is like a shop name, which often becomes a hallmark of your business. It is the link address that represents your organization, products, and services in search engines and social platforms.

The structure of a URL matters the most as it is your virtual identity. The users tend to remember names of online stores since they have excellent shopping experiences. In order to get maximum exposure and reach, you are required to adopt a URL structure that is friendly for the users as well as the search engines.

Just like the way users scan a web address, the search robots also visit your websites to rank it against a matching query. If these machines are unable to detect the nature, scope, and purpose of a web page, they will find it difficult while indexing and ranking. And, your website will be shown in search results against irrelevant terms and queries (or, maybe not at all). To help you easily refine the SEO friendliness and readability of your website, we are sharing the top 10 tips.

Apr 15, 2017

The Top 8 B2B Customer Marketing Trends in 2017 (Infographic)

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The Top 8 B2B Customer Marketing Trends in 2017 (Infographic)

The first quarter of 2017 is over but it does not mean that the world of customer marketing has stopped from changing. With the changing dynamics of marketing, businesses have to step up their strategy and make sure that they are reaching their target market effectively- without losing their traction on their existing customers.

For novices, customer marketing refers to the set of activities that aims to drive retention, loyalty, advocacy, growth and community participation for current customers. What sets it apart from marketing is that its goal is to build a stronger relationship with current customers of the business.

In the past recent years, the importance of customer marketing has hit the roof steadily. In fact, the report from Influitive and Konye Marketing “The State of Customer Marketing 2017” revealed that 93% of B2B and hybrid B2B companies today are expecting that their customer marketing efforts will take greater importance, and 62% will increase their staff and budgets in this year this 2017.

Given that almost all companies are giving so much importance on this area, it is only imperative to know what changes are expected to influence customer marketing this year 2017 and beyond. To know these trends, check out the infographic below from Digital Marketing Philippines.