Thursday, December 18, 2014
Irfan Ahmad Digital Information World Author Thursday, December 18, 2014 contentmarketing , digitalmarketing , info-graphics , Technology
The team at BellPottinger has identified the 15 digital marketing trends you need to know for the year ahead. Their analysis looks at the most talked about trends online in 2014 and ranks them in order of percentage increase throughout the year. This helps us understand what will make a real impact in the New Year.
Here are some key highlights:
• Branded content was the most popular content marketing tactic in 2014, and will grow from 37 percent to 47 percent in 2015.
• By 2017 more than 2.5 million mobile augmented reality apps will be downloaded.
• Companies that are personalizing web experience are seeing an average 19 percent lift in sales.
Irfan Ahmad Digital Information World Author Thursday, December 18, 2014 digitalmarketing , info-graphics
You know how the song goes - "There'll be parties for hosting, marshmallows for toasting, and researching out in the show." At least, that is how we (and most marketers) sing it. Salesforce's 2014 research revealed more than a few shining lights of marketing insights. The below infographic illustrates some of the standouts.
86 percent of senior-level marketers agree that it's very important to create a cohesive customer journey. But only 29 percent companies rate themselves as effective at creating a cohesive customer journey.
53 percent of CMOs say return-on-investment (ROI) is the most important metric they use to measure success.
42 percent of marketers report that 31 - 50 percent of subscribers open their emails on a mobile device.
68 percent of marketers say email is core to their business. While, 46 percent of marketers say social media marketing is core to their business.
Take a look at this infographic for more insights.
Wednesday, December 17, 2014
Irfan Ahmad Digital Information World Author Wednesday, December 17, 2014 Blogging , contentmarketing , info-graphics , SEO , websiteoptimization
According to an infographic from Quicksprout a well optimized blog or website is one that provides a great user experience and snakeable content.
79 percent of people scan web pages, so if you don't know how to make your page optimally scannable, it won't do well. And that's just the tip of it… there are a ton of small things you need to do in order to create a high quality website.Take a look at this visual that illustrates the 10 key elements of a high quality website.
Irfan Ahmad Digital Information World Author Wednesday, December 17, 2014 Blogging , info-graphics , Social-Media , socialmediamarketing , Twitter
Do you use Twitter Cards? Are you wondering how you can use them to increase your website traffic?
Twitter cards allow users to attract media experiences to tweets - beyond the capped 140 characters. They allow brands and publishers to stand out from a feel full of text. Plus, Twitter cards can help businesses to introduce new products or services, share videos and current events, and increase conversation.
In below infographic, from Surepayroll, you'll learn about the seven types of Twitter cards, how to install/validate them and how to measure their results.
Tuesday, December 16, 2014
Irfan Ahmad Digital Information World Author Tuesday, December 16, 2014 design , info-graphics , Internet , webdesign
With the variety of image file formats available you can use the right format for your images to save quality and space on your website, in your emails, and your personal digital scrapbooks.
But it can be tough to know exactly which file format is the best to use.
Therefore to help you out, the team at Whoishostingthis created this infographic that illustrates: how to know your image file type, when to use PNG, JPG/JPEG or GIF and how to maintain the quality of your pictures.
Irfan Ahmad Digital Information World Author Tuesday, December 16, 2014 info-graphics , Social-Media , socialmediamarketing
"Running a successful social media campaign is extremely hard, particularity when the pressure is one marketers to capitalize on one of the cheapest ways to build a brand, establish a global reputation and connect more intimately with their audiences. Here are some necessary steps that you should take in order to maximize the effectiveness of your marketing campaigns.
Research: The cornerstone of any successful marketing plan is the quality of the research done for it and how well a business gets to know the customers it is advertising to. Ask yourself who is your target market? What platforms do they use the most? Which techniques do you rivals use to engage your target market?
Platform: You will need to identify which platforms you will target your campaign on. Facebook, Twitter and Google+ all typically cover large audiences, so are mandatorily included. However, other social-networking sites are effective at engaging specific markets, e.g LinkedIn targets more corporate business personnel. Deciding which additional platforms to use is vital to ensuring your site's content is exposed to people who actually care about your industry.
Objectives: Ask yourself: what exactly do I want from this campaign? Do you want brand recognition, higher traffic levels or a larger return on investment? One you have established this, you can identify your key performance indicators (KPIs), which will be the metrics in which you measure the success or failure of your marketing efforts."
Read rest of the tips in below infographic, which comes courtesy of Just Seo.
Monday, December 15, 2014
Irfan Ahmad Digital Information World Author Monday, December 15, 2014 apps , info-graphics , mobile , Technology
Over the past half-decade, the proliferation of mobile devices has transformed us into an app-driven society, presenting marketers with new opportunities to connect with consumers by creating more interesting and sophisticated apps to command their attention.
Take a look at below infographic from ERS Solutions to get an overview of mobile app industry.
Irfan Ahmad Digital Information World Author Monday, December 15, 2014 Googleplus , info-graphics , Social-Media , socialmediamarketing
Are you looking for ways to grow your audience on Google+? Well, look no further.
The below infographic, created by everypost, proposes 14 tips that will help you build your following on the network and get your social media marketing efforts going!
Check the Circles of other brands and influencers: Use the About section of a person or page to discover lists of people or brands they are following or vice versa.
Consistently share visual content: Include infographics, photos and videos that are relevant and compelling to improve engagement.
Cross promotion: Connect your Google+ profile to other social networking sites (like Pinterest) to help move traffic across the web.
Sunday, December 14, 2014
Irfan Ahmad Digital Information World Author Sunday, December 14, 2014 info-graphics , Social-Media , socialmediamarketing
Good or bad, online or off, there is nothing worse than someone talking about you publicly and you not getting an opportunity to respond. Before the Internet and Web 2.0 the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with the help of social media and review sites, everyone and anyone can have a say, anytime.
While this new medium can create a ton of new opportunity and positive influence for a business, it can also do a tremendous amount of damage, and cause a public relations nightmare! This being said, it is essential to be able to address both positive and negative sentiment as soon as possible to show others that you not only care about your business, but also the people that are talking about it.
Since it is almost impossible to monitor every website manually, having a social media monitoring tool or tools is an absolute must in today’s digital world.
Besides the reputation management angle, social media monitoring tools have a tremendous amount of additional benefits and value for a business. Here are a few to be aware of:
Saturday, December 13, 2014
Irfan Ahmad Digital Information World Author Saturday, December 13, 2014 contentmarketing , info-graphics , socialmediamarketing
Buyers are attracted to people that know their stuff, who generate trust and help them make informed decisions throughout the process. A recent study by LinkedIn revealed that 92 percent of B2B buyers are more likely to buy from someone known as a though leader in their industry.
The following infographic from Salesforlife describes the underlying motivations behind today's buyers, platforms that they prefer and specific content types that help move them down the sales funnel.