Aug 2, 2015
Guest Author Digital Information World Author Pakistan author profile 8/02/2015 contentmarketing , digitalmarketing
Mozcon is the most respected inbound marketing conference in the world. Held annually in Seattle, the home of Moz.com, this conference features several of the top minds in the digital marketing space. As it has been since 2012, when Wil Reynolds of Seer Interactive gave his moving speech on R.C.S, this year’s Mozcon focused heavily on content marketing. Content marketing as defined by its Wikipediapage is “any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.” It is a powerful, effective, and most “clean” way to drive more links, social mentions, and traffic to a website. The following are the top five examples of content marketing from Mozcon 2015.
Jul 31, 2015
Irfan Ahmad Digital Information World Author Pakistan author profile 7/31/2015 Blogging , contentmarketing
A blog without readers is a blog inside of a vacuum. There are thousands, if not millions, of blogs on the Internet, so competition for readership is fierce. Even if you have the best content, it may go unnoticed if you don't engage your audience outside of your blog posts. If your blog has been struggling lately, adopt some of these tips to attract an audience that not only reads, but participates as well.
The Urgency Of Social Media Customer Care: Highlights From The 2015 Sprout Social Index - #infographic
Irfan Ahmad Digital Information World Author Pakistan author profile 7/31/2015 info-graphics , Social-Media , socialmediamarketing , socialmedianews
Did you know that, in the first two quarters of 2015, the number of social messages sent to brands globally increased by 21 percent.
People are increasingly taking to social media to get answers from brands — yet they are being ignored 88 percent of the time. Put into context, that’s the equivalent to a customer service line answering only 1 in 8 phone calls. The 2015 Sprout Social Index shines light on this and other shocking data that speaks volumes to the outdated approach most brands take to customer service, while a slim few — including many businesses based in the Middle East and Europe — appear to be gaining a competitive advantage.
Jul 30, 2015
Irfan Ahmad Digital Information World Author Pakistan author profile 7/30/2015 Facebook , info-graphics , Social-Media , socialmediamarketing
As more and more social media marketers are now using Facebook to drive qualified traffic back to their websites or apps it's important you don't make silly mistakes with designing your ads.
As you will know if you are designing images for your Facebook profile or pages it's important to know the correct dimensions for all the different elements. With so many different types of advertisements and creative it can be a minefield for us when making sure we have the correct sizing information to hand.
Luckily for us the team at Makeawebsitehub have created a detailed one page cheat sheet which covers all the different image sizes you will need for Facebook.
Jul 29, 2015
Guest Author Digital Information World Author Pakistan author profile 7/29/2015 contentmarketing , info-graphics
Everyone has different tastes, not just with food, but also with how they take in new information.
In a 2015 study, 28.8 percent of surveyed respondents prefer to learn by doing.
How did others fare?
– 24.9% are readers.
– 24.55% are listeners.
– 21.72% are visually oriented.
What does this have to do with repurposing marketing content?
Every online medium has unique strengths which can cater to the four learning styles:
– Visual customers might like infographics or presentations.
– Listeners could lean towards podcasts or audiobooks.
– Readers may opt for well-crafted blog articles or e-books.
– Action-oriented people might favor motion/interactive graphics or videos.
You can still use the same main ingredients – your core ideas – but cook them up in other ways to appeal to various palettes.
Jul 27, 2015
Irfan Ahmad Digital Information World Author Pakistan author profile 7/27/2015 digitalmarketing , info-graphics , SEO
Building a successful business today calls for you to go beyond offering a great product or services and creating a dazzling website. In fact, these efforts will be all for naught if you fail to reach your target audience and bring in the revenue you need to profit.
The infographic below proposes 10 tips that you should employ to survive and thrive in today's competitive digital marketing world.
Jul 26, 2015
Irfan Ahmad Digital Information World Author Pakistan author profile 7/26/2015 design , designtrends , digitalmarketing , info-graphics
Marketers and advertisers know the way to engage a customer is by tugging on their heart strings. Through its regular data-driven infographic series, Shutterstock examined which primary emotions were most popular and trending with creative professionals.
While love, the top ranking emotion, grew 73 percent from the previous year, demand for sad images has more than doubled – a nod to the rising trend of Sadvertising.
Jul 25, 2015
Irfan Ahmad Digital Information World Author Pakistan author profile 7/25/2015 info-graphics , SEO , websiteoptimization
Let’s face it: There’s nothing more frustrating than a landing page, form or campaign that just doesn’t deliver.
We talk a lot about ways to optimize conversions. But it’s just as important to recognize the danger zones that, if left unchecked, can become serious conversion killers.
The good news is, with a few minor modifications to design, messaging or timing, these conversion killers can be transformed into conversion heroes. By using a measured and strategic approach to deploying changes (and keeping track of what works) you can write your own playbook detailing exactly how to transform a weakness into an opportunity.
This infographic, produced by Formstack, illustrates 5 common problems that you may be facing when it comes to website form conversion.
Jul 24, 2015
Guest Author Digital Information World Author Pakistan author profile 7/24/2015 info-graphics , Social-Media , socialmediamarketing
Business Insider estimates that Americans spend more of their time on social media than any other online activity, including email. Because of this user engagement, using social media to promote your business can be one of the lowest cost channels in your marketing toolbox — but realizing a business benefit from it demands that you have a plan.
Here are the steps you need to devise an impactful social media strategy:
Jul 23, 2015
Guest Author Digital Information World Author Pakistan author profile 7/23/2015 info-graphics , snapchat , Social-Media
It’s hard to believe that only four years ago, Snapchat didn’t exist. And considering that it’s now one of the most popular social networking apps on the market with 100 million daily active users, it makes sense that the app has a reputation for fast growth.
However, it’s hard to gauge whether or not the app’s growth is unusual without a little comparison. After all, Snapchat isn’t the only social platform with millions of users. So how were other networks doing four years after their launch?
The infographic below, created by Webpagefx, compares Snapchat’s stats today with Facebook, Twitter, and Instagram’s four years after their launches. Check it out for a side-by-side comparison in terms of monthly active users, daily activity, growth, and revenue – the results might surprise you!