Digital Information World

“Google seems to have the answers to everything. Want the weather forecast? Ask Google. Need directions to a restaurant? Search Google. Have a weird rash or wonder why dogs eat grass? Yup, Google it.

In a fraction of a second, Google gives you links to hundreds of millions of webpages. But if you've ever clicked through to the second or third page of search results, you know that basic Google searches will only get you so far. You need advanced Google search skills to find exactly what you're looking for.

Thankfully, Google provides built-in tools to narrow down your search and get those answers in no time at all. Here are all the tips and tricks you need to improve your Google-fu.”

There’s no question of a doubt that social media has become more visual over the past few years with over 63 percent of social media updates now incorporating visual content. This means that if you don’t have great images for your social updates you will not stand out from the hundreds of status updates streaming past your audience every minute. But simply having great visuals is not enough.

Unfortunately your images display differently across the different social media channels so you need to make sure that your photos are optimized for each one. This can often lead to a lot of searching online to find out the correct dimensions for Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, etc. Wouldn’t it be useful if all this information was in one place? Thankfully the folks at Makeawebsitehub have done that in this nifty infographic.

Whether you are an experienced social media expert or a novice this handy reference guide lists the dimensions for the images which the major social networks want you to use, as well as a few handy tips for selecting the perfect image for your profiles.

Today, virtual reality is a multi-million-dollar market. By 2020, it’s slated to be worth some $70 million. The technology has come a long way. Created and otherwise tossed aside in the 1980s and 90s, VR has seen a resurgence in the smartphone era with awe and amazement.

Consumers are drawn to VR because they’re impressed by the ability to play interactive games and travel the world. However, now, they’re starting to realize that virtual reality can have real-life applications, too. Ecommerce is the biggest and best example to date.

Online shopping revolutionized the consumer experience. You no longer have to get in your car, drive to the store, hear a sales pitch or dig through piles of clothing to get what you want. With a few simple clicks, you can shop and have a product delivered right to your door. While eCommerce essentially turned brick and mortar on its head, it still hasn’t totally solved the problem that a number of consumers still want to visualize a product on them or in their homes.

That’s where virtual reality comes in. Today, eCommerce retailers are jumping on board to bring their products right into the consumer's hands with VR technology. It’s the best of both worlds: shopping in the comfort of your own home with the added value of getting to see the size and shape of a product in ‘real life.’

Imagine trying on a shirt and a pair of shoes at home, or checking out the dashboard of a brand new car—even taking it for a test drive on the open road. Companies like Converse, Audi and even Ikea are leveraging this technology to bring their products into consumers’ homes so they can try them out. It’s the ultimate new marketing tool to appeal to consumers because it satisfies both their need for convenience and longing for the familiarity of a real shopping experience.

While this technology is still in the early stages, consumers seem to be on board. Sixty-six percent of consumers are interested in using VR to make a purchase, and another 22 percent surveyed by Walker Sands said they’d be less likely to visit a brick-and-mortar store if VR was introduced.

And the technology has major implications beyond the consumer. For example, just think about how many fewer returns an eCommerce clothing store might have if they offered VR. Or consider the kind of brand loyalty that VR technology can create by guiding the consumer to the best product without pushy sales people or other annoying aspects of a brick-and-mortar shop.

Video marketing is here to stay. According to Hubspot, video is the form of online content people consume most thoroughly, and the future demand for it ranks with social media posts and news articles. In addition, four times as many people prefer to watch a video about a product or service than read about it.

The average business publishes 18 videos a month, so if you haven’t invested much time in including video in your content marketing strategy, you need to start. And before you start, here are five tips to help make you stand out from the competition.

The social media networks are going visual with the increased number of mobile phone users. The easy access to smartphones and mobile devices has allowed more and more people to sign up to their favorite social networks and start exploring things of their interests.

This growing social population has compelled companies to engage users through innovative posts. Initially, long narrated posts were shared on Facebook which was soon replaced with the short and spicy tweets on twitter. And, with the passage of time, we have experienced that the internet users are more inclined to visual content rather than reading through the text.

There are numerous companies and brands that are struggling for getting leads from the social media, but you can stand out with the help of well designed and crafted visuals. Put your struggle in delivering quality over quantity, and the users will start recognizing you as an authentic and valuable resource to know about their interests. Following are some of the expert tips that can help you to craft and spread visuals across the prominent social channels to have a fair market share.

Despite the proliferation of get rich quick schemes on the internet, social media is actually a superb place to practice frugality. The infographic below, created by Companydebt, aims to capture some of the best ways it can help savvy savers live as cheaply as possible, find the latest deals, and even learn new skills which can save the need for hiring a professional. By searching as cleverly as possible, you can find goods and services at the most competitive prices in the world, coupon codes for virtually anything, or even freecycle-type sites where ecologically minded folks simply give things away rather than dumping them in a landfill.

Do you feel that you have done your best launching your Facebook Ad? Followed all the guides and considered all the hints and tips that came into your sight and yet? The results are far away from what you had been expecting?

Don’t fret about it, you’re not the first and surely not the last one having this kind of trouble!

Although you have two options to overcome these difficulties: either you become a part of the ‘haters group’ blaming the platform for their failure or you can just simply make it right by going through 5 point checklist (that I have prepared for you), adjust your Ads accordingly and finally start to see the positive results that you have wished for. :)

I have identified, based on my experience the main 5 pain points that kill the ROI of every Facebook Ads advertiser.

Are you curious to know what are these 5 things that are killing your Facebook ads ROI?

Let’s jump immediately on it!

Chances are high that you’re a member of a few Facebook groups. It could be your local community “for sale” group, or maybe you’re in a group that helps you network with others in your niche. Either way, whatever groups you are in, it’s because of the high-value that comes from the group’s members and leaders.

Building a Facebook group around your brand or business is a great way to connect with your customers while putting your social proof front-and-center. Facebook groups are incredibly popular right now. That’s in-part due to the value that comes from having a community of like-minded individuals.

An engaged and supportive Facebook group is one way to support your current customers while nurturing leads. Your Facebook group can do both of those things if you know how to properly build a valuable, engaged community. Setting up a Facebook group is quite easy, but it’s the cultivation and maintenance of the group that is tricky and takes effort.