Saturday, October 25, 2014

Social Business Trends 2014 - #Infographic #socialmedia

The value of social media as a communication vehicle goes beyond customer interaction shows new survey from HootSuite.

A new global study by HootSuite of 750+ enterprise organizations reveals that majority of businesses believe social media presence is important to the bottom line yet they face challenges in turning social data into something actionable.

Here are some key findings from the study:

• 88 percent of respondents agree their organization's social media presence is important to stay competitive.

• 86 percent agree analyzing data about their social media engagement can help their company improve its bottom line, but only 41% agree their company fully capitalizes on the data captured by social media.

• 62 percent say designing a social media strategy is a challenge.

Take a look at this infographic for more detail.

Friday, October 24, 2014

The 2014 State of Consumer Privacy and Personalization - #Infographic

The 2014 State of Consumer Privacy and Personalization - #Infographic

Gigya's 2014 privacy and personalization study reveals that, when it comes to their data, modern consumers across the globe demanding transparency, relevance and convenience.

The study also shows that social login usage is exploding as more businesses use it to reconcile these concerns and expectations.

Here are some key highlights:

77 percent of US consumers log in to websites and mobile app using their social media accounts.

Social login usage has increased by 45 percent just since 2012.

Over 80 percent of US and UK consumers have abandoned online registration because they didn't like the amount and/or type of information requested.

Take a look at this infographic for more detail.

The Ideal Length of Facebook Post, Google+ Headline, Tweet, Hashtag and Blog - #SocialMedia #infographic

Twitter Tweets, Facebook Posts, Domains, Google+ and Blog Subject Lines – The Optimal Length Of Everything Online - #infographic

The folks at Sumall and Buffer have created a nifty infographic that illustrates the ideal length of almost everything online, including the optimal character count of Twitter tweets, Facebook posts, Google+ headline, domain name, hashtag, email subjects and much more.

Thursday, October 23, 2014

#DigitalMarketing - The Difference Between Paid, Owned And Earned Media - #infographic

Paid, Owned, and Earned Media: What's the Difference? #infographic #DigitalMarketing

"Various media platforms and channels exist in the words of digital, but understanding the differences between paid, owned and earned media can help you to be savvier at creating and curating content.

All types require time and development, but by combining all three media types you can help to develop an integrated digital marketing strategy with extended reach and scale that works to the strengths of each channel.

Here are they key differences between paid, owned and earned media to help you to understand how each can feed into your digital marketing strategy."

The Power of the Influential Customer - #infographic

The Power of the Influential #SocialMedia User - #infographic
While marketing to your customers is an important component to increasing visibility for your business, your customers themselves can be just as powerful - because they have their own personal networks of friends of contacts to influence.

The more a customer becomes influential, the more “social value” they have - ultimately affecting your bottom line and increasing ROI. The key to leveraging these customers is by using big data analytics platforms to analyze their behaviors. Once you've determined who they are and how they’re influential, you can move on to targeted marketing campaigns, such mobile ads and a focus on visual content.

Take a look at the infographic below created by Ninja Metrics for an overview of influential customers - who they are, what they do and how to target them.

Wednesday, October 22, 2014

How To Get Your Brand Ready For Black Friday And Upcoming Holidays’ Craze - #Marketing

How To Get Your Brand Ready For Black Friday And Upcoming Holidays’ Craze?
The following is a guest article by Anna Belaya. Her bio is at the end of the post.

Looking for a great advertising deal? Now it is time to get ready for the biggest online shopping day of the year - Black Friday.

But what’s so special about this day that many shopping lovers dream of Black Friday all year long? Statistic shows that the most popular purchases people make this day are: tablets, televisions and laptops, kitchen stuff, toys, video games.

Black Friday is the day when even Apple Store will have its only sale of the year. This comes as a pleasant surprise as they do not reduce prices even on the 4th of July. Lenovo has also launched its Black Friday deals promotion. So what are you waiting for?

Here are some advertising tips for your online store and we hope that they will help you make substantial profits on Black Friday. The ideas were collected from the most successful online shops: Walmart, Amazon, Dell, Best Buy, Lenovo. We also have some new approaches for your business. Take a look:

How To Run A Successful Facebook Photo Contest - #infographic #socialMedia

Spookiest Pooch: How to Run a Successful Facebook Photo Contest

"Asking your followers to submit pictures of their cutely creepy pups can be more than just an opportunity for some Halloween-themed fun. If you know the right strategies, a Facebook photo content can be a great way to create brand engagement and boost your marketing efforts."

This infographic from Rapidadvance proposes some tips and ideas that can help make your next social media contest a success.

Tuesday, October 21, 2014

SEO And Design: Striking the Perfect Balance - #infographic

6 Insider tips and tools you can use to become an SEO pro.

This infographic from Webmarketinggroup will serve as the quick reference guide for digital marketers who want to strike the perfect balance between beautiful website design and super-charged SEO.

Some key highlights are:

The 1-Click concept: All content should be accessible from above the fold along with the most important messages about your brand. And ideally, everything should be 1 click away.

Image vs. Content: Strike a balance. Use imagery to support content, not to replace content. Content is still king in the eyes of Google, so it's vital to balance the two. Alt tags should be used on all images to allow search engines to interpret the content of the image and improve your site's visibility in image search.

Site speed: Use Google Page Speed Checker to ensure your site load time is 3 seconds or less.

There's more in the full graphic take a look.

Monday, October 20, 2014

Most Effective Ways To Grow Your Twitter Followers - #SocialMedia #infographic

How to get more engaged Twitter followers

This infographic from Quicksprout proposes a wealth of tips on how to get your first 100 twitter followers.

For example:

If you are a content creator you can follow Jeff Bullas technique who has gained hundred of new Twitter followers within a span of 5 weeks through guest blogging.

BeardBrand increased its Twitter following by 1,500 percent through Twitter giveaways.

Ann Tran used "Be an informer, not a Meformer" strategy to grow her Twitter following from 0 to 400K.

Take a look at this visual for more Twitter follower growth strategies.

Sunday, October 19, 2014

Content Marketing: Secrets To A Killer Viral Video - #infographic

#ContentMarketing: Secrets To A Killer Viral Video - #infographic #socialmedia

A viral video is one that becomes popular through internet sharing, typically through video sharing websites, social media and email. They have characteristics of being timely, relevant, and compelling. yet sometimes when we apply these rules, the videos still don't go viral.

There is no secret formula to making a video spread like wildfire, but there are ways you can market your video to give it what it needs to go viral, even if some of that is just a little luck.

This infographic from WhoIsHostingThis offers a wealth of tips on how to make your video content go viral.