Digital Information World

Covering the world of marketing, social media, technology and infographics.

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Nov 27, 2015

The Season Of ‘Graming: An Analysis Of Product & Visual Trends On Instagram - #infographic

Infographic - Instagram Trends for the 2015 Holiday Shopping Season

With a community of 400 million, Instagram is the place on mobile where digital marketers go to tell inspiring visual stories that drive business results, especially during the holidays.

This infographic from Curalate illuminate some of the biggest products and visual trends of the season - and what it means for your.

Nov 26, 2015

Google’s On Page Ranking Factors: Are They Fact Or Myth? - #Infographic

Search engine ranking factors: Are They Fact Or Myth? - #Infographic

If you’re a website owner one of your primary goals will be to optimise your site to rank higher on Google and increase organic traffic.

When it comes to optimising your website content and other on page factors it’s important to not only understand what can positively affect your rankings, but also what can harm them.

On one hand, not optimising your site enough will mean Google won’t see you as relevant, whereas over optimisation will more than likely lead to Google marking your site down. For real search engine success you need to achieve a delicate balance.

This isn’t easy when you consider there are a reported 200+ ranking factors built within Google’s algorithms. The big question is which of those do we have cast iron evidence to support, and which are outright myths?

Northcutt have recently published some detailed findings which argue the case for each. They’ve labelled them on a sliding scale with those that have been confirmed by Google as having an effect ranked as “Concrete” and those with no evidence at all ranked as “Myth”.

You can either take a read of the extensive work directly on the Northcutt website here, or you can view an easier to follow summary in this infographic from Red Website Design.

Nov 25, 2015

Build Your Business With Google+ Communities - #infographic

Build Your Business With Google+ Communities - #infographic

According to Miernicki's 2015 data, Google+ has over 2.5 billion users worldwide, 300 million* of which are active as of October 2013.

This network specializes in displaying relevant content to people with similar interests, bringing them together in one place.

Not only is this network optimized for better search results, it also showcases innovative ads that target specific users according to their needs and preferences.

One of Google Plus’s special features, Google+ Communities, lets people share and discuss their common passions publicly and privately, allowing people to expand their connections.

Some business professionals consider this an avenue to interact with their customers in order to optimize their brands.

This infographic from shows you how Google+ communities’ effectiveness influences both startups and established businesses, how this social platform encourages customer interactions, and to start building your brand with it.

Nov 24, 2015

21 Inbound Marketing Strategies To Quickly Grow Any Business - #infographic

21 Inbound Marketing Strategies To Quickly Grow Any Business - #infographic

“Inbound marketing covers every stage of the buying process from stranger to brand advocates.

It empowers business to attract, covert, close and delight customers by being in the right place, at the right time.

When used correctly, inbound marketing is one of the most effective ways to grow your business in a digital world.”

This infographic from eliv8group sheds some light on how to accelerate business growth with inbound marketing.

Nov 23, 2015

5 Tips To Become The Innovator Of Your Industry

Regardless of what type of industry you're in, more than likely, you've already noticed the advancing competition. Although more and more businesses are trying to innovate and expand their customer base, there are things you can do to stand out from the crowd and establish you and your business as an industry leader.

Nov 22, 2015

Facebook, Twitter, Reddit, Imgur, Instagram or Pinterest? Which Social Media Sites Should Your Company Be On - #infographic

Facebook, YouTube, Twitter, LinkedIn, Reddit, Imgur, Instagram, Pinterest, Tumblr or Snapchat? Which Social Media Sites Should Your Company Be On - #infographic

“A hotel should be on Instagram, but a bank doesn’t necessarily need to be. How should a company decide which social media sites it can benefit from, and which are a waste of time?

Figuring out which social media networks deserve your brand's time and energy can be tough, especially since it seems like a new network arrives every month. There are many options, and social media accounts are often started without much forethought to who will run them or what a brand wants to say. Most importantly, you need to ensure you're reaching the best audience for your brand and using resources wisely.”

Here's an infographic from Salesforce delineating which social media sites should your business be on.

Nov 21, 2015

4 Types Of Interactive Content To Level Up Your Content Marketing Campaign

4 Types of Interactive Content

Over the past few years, the content marketing industry has undergone some pretty significant changes. Once focused on creating keyword-rich static site content, the industry is now built on fresh, dynamic content that’s timely and relevant. Along with this shift has come an increased emphasis on visual content. And while most businesses understand the power of infographics and video, some are still missing one key piece: interactive content.

Nov 20, 2015

#SocialMedia Marketing: Why Brands Should Embrace Instagram Instead of Facebook - #infographic

Why Brands Should Embrace Instagram Instead of Facebook - #infographic

Did you know that nearly 7 in 10 Instagram users engage with brands regularly. And that Instagram has 58x more engagement per follower than Facebook.

What if I told you that brands on Instagram Reach 100 percent of their followers per post.

Facebook marketing is overcrowded, but plenty of room left on the Instagram boat. It is not too late to get an early adopter advantage on Instagram.

This infographic from selfstartr sheds some light on why Instagram is a ripe opportunity for brands.

Nov 19, 2015

Navigating The Wild Jungle Of SEO - #infographic

Navigating Search Engine Optimization: A Field Guide - #infographic

When it comes to search engine optimization, it can be hard to see the wood for the trees. The following guide to the world of SEO will help you set you on your way to becoming king of the jungle.

Nov 18, 2015

Top 10 Visual Content Marketing Trends for 2016 - #infographic

Top 10 Visual Content Marketing Trends for 2016 - #infographic

"The rules of marketing has changed. With billions of images shared daily, consumers now have more opportunities shared daily, consumers now have more opportunities than ever to discover awesome products and useful content - however they may go. The result? Brands are now facing a growing need to tie visual content to commerce. With a new year on the horizon, here's what you need to know."