European Commission Issues Binding DMA Measures for Google Under Digital Markets Act

Reviewed by Irfan Ahmad.

The European Commission this week issued two binding specification measures for Google under the Digital Markets Act (DMA), covering AI interoperability on Android devices and Google Search data sharing.

The Commission said one measure is intended to ensure that competing artificial intelligence services can access features on Google's Android devices on equal terms with Google's own AI services, including Gemini. The other is designed to give third-party search engines access to search data that, according to the Commission, only Google Search can collect at scale.

Executive Vice-President Teresa Ribera said society is undergoing a profound digital transformation and that it should remain fair while ensuring choice and protecting users' privacy. "Our decision will help smaller competitors, search engines, or AI assistants, to compete and provide that choice, while protecting the user's privacy," she said.

Executive Vice-President Henna Virkkunen said the goal is to support innovation and diversity in the European Union and expressed hope that the measures would lead to emerging alternatives to Google Search and Google's AI services, including Gemini, so that users in the EU can enjoy "greater choice of services."

Image: Ahmed Shabana - Unsplash

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