OpenAI Enhances ChatGPT Search in Ongoing Effort to Challenge Google’s Grip on Web Discovery

OpenAI has rolled out a major upgrade to its ChatGPT Search feature, introducing smarter, more context-aware responses as part of its ongoing push to compete directly with Google in the online search space.

With an estimated 177 million daily visitors, ChatGPT has become a central platform for AI-assisted information access, making improvements to its search functionality especially impactful. The update, which began rolling out on June 13, is designed to deliver more accurate results across a wider range of topics, including real-time data such as news, stock information, and sports scores. Users can now expect more thorough answers that draw from multiple sources, with improved clarity and better alignment to the intent behind each query.

The new version also responds more intelligently during extended chats, reducing the need for repetition and offering continuity in longer interactions. This refinement stems from a clear improvement in how the model interprets and retains context across several turns of conversation.

While OpenAI has not disclosed the exact technical changes behind the update, internal testing showed a clear user preference for the new experience. The search tool now runs multiple queries in the background when tackling more complex questions, making it more effective at breaking down layered prompts without requiring users to rephrase.

Another enhancement allows users to initiate a search by uploading an image, adding a visual layer to the platform’s input methods and expanding the ways users can retrieve information.

Despite the improvements, OpenAI acknowledges that occasional inaccuracies still occur. Users are encouraged to verify the results, particularly when relying on the system for critical or factual information.

This upgrade signals OpenAI’s continued ambition to carve out a space in the consumer search market, one still largely shaped by Google’s longstanding dominance. With a more dynamic and responsive toolset, ChatGPT Search now presents a sharper alternative for users looking to blend conversational interface convenience with real-time information access.
Image: DIW-Aigen

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