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6 in 10 of U.S consumers think that social media platforms are responsible for the unsafe content along with the brand ads

Nowadays most of the social media users are noticing that many big firms are marketing their products alongside hazardous and “unsafe content”. This is very shocking for consumers of brands they hold very close to their hearts.

So who is responsible for this act, brand marketers or social media platforms?

To get the answer, the team of IntegralAds conducted a survey among 1,000 social media users from the United States. 59% of the respondents think that the social media platforms are responsible for mixing and promoting unsafe content along with the brand ads. They think this type of act has hit hard to the credibility of the brand. While on the other hand, 36% believe that the advertisers are responsible for this. They are responsible to look after which type of content their marketing ads are appearing, while 5% did now show any opinion on this.

However, among these 1000 surveyed social media users, “almost half (47 percent) of consumers report having an unfavorable view of brands whose ads appear next to unsuitable content, proving the significant impact this can have on social campaigns.”

Brands promoting their content and products on websites and platforms which contain sloppy or unsafe content play a pretty negative role. Users and customers of such brands hold the name and its associations close to them, however when such irresponsible acts are seen they become disheartening and their belief and reliability over them becomes questionable.

While brands may not be 100% at fault in such circumstances from what we believe at least they should be vigilant of where their content, name and products are being marketed and represented online. If they start noticing and making sure that their branding and marketing is only done on safe and good websites then not only they will be gaining more appreciation from new users, but their current users will be happy too. Take a look at below charts for more insights:

6 in 10 of U.S consumers think that social media platforms are responsible for the unsafe content along with the brand ads





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