Blackpink’s Music Video Broke The Most Watched Record on YouTube

K-pop quartet Blackpink’s music video for “Kill This Love” reached 56.7 million YouTube views within 24 hours of its release. In the next three days, the video earned 100 million views. It is the biggest debut of any music video released on YouTube, as “Kill This Love” is the first video to ever reach this milestone in the shortest time. Before this Ariana Grande’s “Thank You, Next” was the video with most views, 55.6 million in 24 hours.

Blackpink has already been on number one spot, their video for “Ddu-du Ddu-du” has nearly 750 million views, which is the most any K-pop group ever had. But Psy of South Korea still is on top of the list with 3 million views of “Gangnam Style”. This Korean Girl group band will be the first one play Coachella, and later get started with their North American Tour.

YouTube has always been playing to be the cornerstone of the music industry, and this video has added more to its goal. Already the top 30 watched videos on YouTube are all music videos except two. “Look What You Made Me Do” of Taylor Swift needed only 31 million views a few years back to break this record.

The popularity of Blackpink and its music video might derive TikTok to have its own K-pop talent.

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