We marketers love the concept of taking over the web, going viral. But deep inside we know that its not an easy feat. You can put in hours of work and thousands of dollars in creating stellar content, and it still might not get enough mileage. In the same breath, you could simply post a 160-character tweet and it would spread like wild fire. So, what do we learn here? There's no one-size-fits-all formula to make a content piece viral. However, there's definitely some science behind virality that we ought to crack.