How Effective is Sponsored Content on Instagram? - #Infographic

Are an influencer’s sponsored posts as compelling to their audience as their other content? Companies considering influencer marketing may look at an influencer’s average level of engagement to determine whether they should partner with them. While average engagement level is a good measure of the strength of an influencer’s fan base, it may not be a good predictor of the success of a sponsored post.

How Effective is Sponsored Content on Instagram? - #Infographic
H/T: fractl

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