Email Attention Spans Increasing - #infographic
Yet -- somehow -- it seems that email marketing is doing a better job than a lot of other digital communication at prolonging a viewer's attention span.
The stereotypical "mid-life crisis" often involves change that comes after years of overall evolution and improvement. And in a way, email marketing isn't so different. It's gone through a number of modifications to make it better, more user-friendly, and less spammy since 1978. And now, Litmus reports, the average time spent reading an email has increased by nearly 7% since 2011.