How to Increase Your Facebook Ad CTR and Pay WAY Less Per Click [video]
1. Have bright images that stand out. Or if you images blend in with Facebook's color scheme, it also helps generate more clicks.
2. Optimize your text. If your text doesn't have shocking or emotional value people are less likely to click. For example, the ad text headline below (assuming you are selling green tea) is a great way to generate clicks.
Source: Neil Patel