Many marketers think they know what customers need or what interests them. In reality, however, their customers may be interested in something completely different. This is why social listening is important to your marketing and sales strategy. It allows you to provide better customer service, gather incoming leads, and learn more about what gets your audience engaged.
On social media, your customers may already be telling you what type of information they want. It’s up to your team to figure out how to translate it into content they will read.