What Is a Good Creative Brief for a Video? [Infographic]
The creative brief is what we rely on to get up to speed and understand what it is we’re making a video about. In most cases our entire process is completed in 4-6 weeks, which means in most cases we get about a week to understand as much about the product or service as we can.
The client by comparison has been working on their product or service offering for months or even years. So you can see why the creative brief is so critical.