"The rules of marketing has changed. With billions of images shared daily, consumers now have more opportunities shared daily, consumers now have more opportunities than ever to discover awesome products and useful content - however they may go. The result? Brands are now facing a growing need to tie visual content to commerce. With a new year on the horizon, here's what you need to know."
Confidence In Creative Is Low:Just 11 percent of marketers believe they are leveraging images across their marketing channels "very effectively". And just 7 percent believe their visual content is successfully supporting their overall marketing goals.
Marketers Want To Tailor Their Visual Content - But Aren't:86 percent of marketers agree that “Type of channel” is important when selecting images to use in different marketing initiatives. But 78 percent still share the same images across every, or most channels on which they're active.
Mobile Is A Must But It's Lagging:Although one-third of marketers are using images to drive eCommerce, respondents agreed their creative assets are weakest within mobile and app environments.
Infographic courtesy of: Curalate.