What was the last thing you posted on your social media profile? Chances are it was a video. Because one fourth of the world's population now access online videos from their smart devices every day.
Brands are realizing that visual content, especially video is one of the most powerful ways to reach new audiences.
A new infographic from contentedlondon reveals, brand video shares increased 7000 percent (between 2006 to 2013), while brand video views exceeded 8 billion in 2013.
The study also shows that over half of people aged between 25 -54 shared these videos on social networking sites. And surprisingly, video content is reshared 12x more than text posts on Facebook.
Social Video and Brand Engagement 2014 from ContentedLONDON.