Which social networking sites have the best targeting tools? Which ones are the best for campaign performance?
DMA polled 171 UK marketers and asked them to mark each site out of 10 in three key areas: campaign planning, execution and optimization.
The scorecard provides a unique insight into what marketers think of the tools on offer and where social media sites need to improve.
Some key stats are:
Facebook best for campaign planning, while LinkedIn is best tool for targeting individual users, scoring 5.1 out of 10.
Twitter and Facebook excel in campaign execution, with 4.5 out of 10. While, Facebook is the best for customer retention/engagement, scoring 4.7 out of 10.
Though, UK marketers rank Facebook as the best social platform of 2014, in terms of post-campaign analysis and overall functionality but it will be interesting to see how their preferences will change over the next 12 months.
Top photo via: danielgoodmanphoto.com