Facebook is a powerful marketing tool for your small business, but are you doing all the right things to attract people to your Facebook page? Getting lots of fans is one thing, but turning them into engaged followers take a little more effort. Here's a simple infographic guide from Intuit on how to get the most out of your business presence on Facebook.
Some key highlights:
Take initial steps when creating your FB page, like choose a right category and page name, write a compelling about section, pick a vanity URL, select a cover photo and profile photo, and create tabs that drive company goals.
Once your page is sett up, it's time to start writing content that engages users and attracts more people to your page. Here's what you should know about creating successful posts, according to Facebook itself. stay short, be visual and get optimized.