Content marketing - Every digital marketer talks about it, and more companies are doing it. But ever wondered, what exactly are they doing? And how effective are their strategies? Here's an infographic from the team of eloqua that takes a closer look at the new trends in content marketing landscape.
Some key takeaways:
Companies are moving their own marketing mountains, with the vast majority (93 percent) producing content in-house.
33 percent of marketers are blogging two to five times per month while 71 percent don't blog at all.
60 percent of marketers re-purpose content 2-5 times, with over half turning assets into snackable content.
49 percent of marketers say they are learning how to align content with the buyer's journey and plan to execute on that strategy within the next six months.
|The State of Content Marketing in 2014 infographic|
image credit: 123rf.com