Mar 25, 2016
4 Content Marketing Blunders that Can Destroy All Your Efforts
Posted by Web Desk Digital Information World Author Pakistan author profile Friday, March 25, 2016 contentmarketing , digitalmarketing , Featured
Creating a blog post, finding relevant and interesting images for social media, sending emails to generate leads and producing captivating captions consume a considerable amount of time.
And, this is what completes a perfect content marketing plan.
Internet and social media has taken the world of marketing to a whole new level. Today, every single business whether it is a small startup or a gigantic company uses internet as a primary resource to connect with the intended audience.
But for all this, a killer content marketing plan works as a backbone.
Unfortunately, many amateur marketers and newbies are still making ridiculous content marketing blunders that are becoming the biggest barrier against their ultimate goals.
I have been thinking to discuss this topic for a long time with some legitimate solutions and tips.
Therefore, with the help of this blog, I would shed the light on a couple of worst content marketing mistakes that can ruin all your efforts in no time.
Not Concentrating on “Why”Gone are the days when internet marketers were using content to trick search engines through keywords. But now, the scenario is entirely different.
The searchers and potential consumers know what they want. It means that using content just to sell a product is not a smart approach in this customer-centric era.
Instead, you need to understand your audience first, and then create content that can actually fulfill all their desires.
Remember, a stellar content marketing plan is always based on customers and their priorities.
Not Adding that Unique Spice to the ContentAccording to the recent report by Google, over 100 billion searchers use Google in a month.
It is a clear indicator which tells that if you want to survive in this massive competition, you really need to produce some extraordinary piece of content.
Only this way, your audience will stick to your content, quench its thirst and complete its buyer’s journey quite smoothly.
You don’t need to write what others have already done. In fact, you should add a personal touch to you content with some exciting flavors for making it a valuable and useful resource for audience.
Not Even Thinking to Satisfy the Search EnginesApart from customer-centric content, make sure to satisfy the search engines to unlock the unlimited benefits.
At this point, I am not asking you to fill your content with a bunch of keywords. Instead, use your targeted keywords wisely that can help the crawlers to identify and index your content for search engine rankings.
When it comes to Google, it only prefers content that is well-written and uses best practices to attain ranking.
So yes, it is important for you to satisfy the search engines in order to make the most out of your content marketing efforts.
Not Learning From the InfluencersThe world of internet is packed with lots of influencers and real life examples that can help you improve your skills and thinking capability.
The reason behind highlighting this point is pretty obvious.
If you want to take your content marketing to the sky, then learn from the influencers. It is an amazing way that will assist you in bringing stability to your content marketing plan.
Alice Pike is a Senior Content Marketing Strategist at an essay service agency in New Orleans. She is a marketing enthusiast who has been helping small and medium size businesses since eight years. When not working, she likes to read novels.