Tuesday, April 8, 2014

Understanding the Content Marketing Strategy - infographic

The essential elements of a stellar content marketing strategy - infographic
Are you wondering, how to create a stellar content strategy that generate the buzz you are looking for?

With social media and search working as the gateway to influence on today's modern consumer, engaging content is imperative to boost a brand's exposure and organic search relevancy.

Whether you have a new campaign to launch, and upcoming event, or you need enterprise-level assistance, the following infographic which comes courtesy of gageunderground can guide you through and help you make a difference on any scale.
Some key highlight:
Know yourself: Clearly understand and define your content strategy objectives.
Know your users: Clearly define end-users, their goals, behaviors and desires.
Know your content - Know what you have and what you need in context of business and user goals.
Set your plan: Strategize by audience, channel, location and you users' position in the customer experience journey.
Execute your strategy: Understand that you are engaging users for the long-term. Be willing to commit.
how to create a effective content marketing strategy - infographic