There are more than 100 reasons why your Ads aren’t converting users into visitors, leads, and sales. But among these 100 reasons, there’re those that are cardinal – mistakes that are not forgivable by any standards.
Here’s a quick list of them:
Spelling mistakes
Use of profane language
Use of culturally insensitive language
Targeting a completely irrelevant group of people
Use of standard stock photography
So before you start optimising your Ads, fiddling with the bidding options and all that technical stuff, please make sure that you’re not making any of these mistakes!
