Ann Handley’s Best Practices for Creating Top Notch Content - #infographic

The content of your website is your no.1 sales tool. Photos, embedded tweets and other entertaining elements can be crucial in creating an attractive, visible and efficient site, but the content is what sells. Appealing and user-friendly content permits your readers to discover more about your products and services and also how your company can help them.

Also, once you start using Expectation Marketing for your brand, you will see that content becomes much more. It becomes the ultimate tool that will help you turn brand-aware visitors into actual customers.

H/T: squirrly