Why do smartphone users download and delete popular apps? - #infographic

Take a minute a look at your smartphone. Are there apps on here that you’ve previously downloaded but never use? If you answered yes, you’re not alone.

According to new survey data from Alligatortek a large majority of American smartphone users (63%) keeps apps on their smartphone that they don’t use at all. Most smartphone users have between three and five apps on their smartphone that they don’t use. On top of that 43% of American smartphone users have actually deleted apps that they initially purchased that were not downloaded for free.

So why are American smartphone users downloading apps they don’t use? Is it because there are less apps getting downloaded? The survey data shows that’s not the case. The survey data found that nearly half (47%) of smartphone users download apps at least a few times a month. They looked at the top reasons that smartphone users are deleting apps and found some interesting takeaways.

The top reason for deleting smartphone apps is because users need more space on their phone (43%). 29% of smartphone users are deleting apps as a way to reduce clutter. 26% got bored with the app or they no longer have a need for it. Surprisingly enough about 3% of smartphone users are deleting apps from their phone because they are worried about app tracking or the company using their personal data. Which is interesting because a recent study found that 70% of mobile apps actually share your data with a third party.

Alligatortek also broke down the top categories of apps that are the most downloaded and the most deleted that can be seen below.

Most downloaded apps

  • Social Media
  • Email/Communication
  • News/Entertainment
  • Shopping/E-commerce
  • Financial/Banking
  • Fitness/Health
  • Productivity
  • Ai/Smart Home

Most deleted apps

  • Fitness/Health
  • Productivity
  • AI/Smart Home
  • Shopping/E-commerce
  • News/Entertainment
  • Financial/Banking
  • Social Media
  • Email/Communication
They also asked smartphone users about how often they re-download apps after they’ve deleted it. 62% of smartphone users rarely re-download an app once they’ve deleted from their phone. 31% sometimes re-downloaded the app and only 6% of users were re-downloading apps they’ve deleted multiple times in a week. The survey data found that Millennials are deleting apps 3.5 times more frequently than baby boomers. Interestingly enough 37% of users avoided downloading apps all together because they would rather use the mobile site.

To see the full analysis, check out the infographic below.
App Longevity: The Apps People Keep, Delete, and Forget About - infographic

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