How Celebrity Endorsements Influence Young Consumers

More than 50 percent of internet users say they follow some sort of celebrity account on social media sites, with figures reaching as high as 68 percent among 16-24 years old according to research from GlobalWebIndex.

While this kind of marketing provides brands with targeted exposure to their consumers, as yet the numbers who say they discover new brands from celebrities is much lower than those who are following. But the age-based trends are key: 16-34 years old are about three times as likely as the oldest age group to find new brands or products this way.
How Celebrities Endorsements Influence Young Consumers - infographic

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