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Nov 1, 2015

Study: Is Online Paid Media Still Effective in 2015? - #infographic

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Everyone Hates Online Advertising… Does Paid Media Still Work? - #infographic

Did you know that 79 percent of users almost never click online ads, and that 38 percent of users don't pay attention to internet advertisement.

What if I told you that personalized and behavior-based ads are not perceived favorably, 71 percent find them intrusive or annoying.

Although, 55 percent say a relevant message is the top factor that'd make them click an ad, and some 36 percent have discovered a new product or brand through an online advertisement, yet 90 percent have never made a purchase commitment or submitted their contact information after clicking on an ad.

This doesn't mean paid media is dead, but rather that there is a room for improvement. If brands want to break through the noise and build companies that successfully engage and convert prospects, they'll need to work harder on the front end.

Take a look at below infographic for more insights, courtesy of TechnologyAdvice.
A ground zero look at how internet users feel about display ads, social media ads, and search engine marketing.

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