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May 1, 2015

#Infographic: A Guide to Creating Your Next Piece of Content

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#Infographic: A Guide to Creating Your Next Piece of Content

This infographic, created by Annhandley, takes you through the 12 steps that will take your writing from a mess to something logical that is capable of engaging audience. It highlights the process involved in creating awesome content for your audience.
Click image to enlarge.
The Step-by-Step Guide to Creating Your Next Piece of Content - #Infographic #contentmarketing

Step 1: Goal

Whether you are an individual or a business, you need to determine your business’s goals. If you are able to determine this, it makes it easier to align your writing style with your business goals. Besides that, it also allows you to care about your writing purpose. For example, if your goal is to sell more, you’d want to focus on writing in such a way that you can drive awareness and interest among your target audience.

Step 2: Reframe

After identifying your goals, you need to go ahead and put your readers into it. You need to try as much as possible to reframe your ideas in such a way that they can relate to your target audience. As yourself the question ''So what?'' and then give yourself an answer. Only stop when you've exhausted your ability to give an answer.

Step 3: Look for examples and data

To make your content even more attractive to the reader, you need also to find data or other sources that do support your main idea. If you can also follow this with examples the better. In addition to this, you can also use your own relevant experience if you have any.

Step 4: Organize

Part of organizing your work should also involve identifying a format or structure that would be perfect for your writing style. Come up with a structure or format that can best communicate your point. If you are good with opinionated blog posts or case studies stick with that.

Step 5: Address one person

For your content to be target specific, you need to image that you are writing for an individual who really needs your help. The best way that you can help them is to address them directly. That is the approach you should take instead of writing to a general audience.

Step 6: Write a draft first

Instead of jumping straight to writing your final content, create a draft that can then be used as your guide. Producing an ugly first draft is ideal because it can be used as a place where you get to throw up and show up. It will help to organize your ideas when you'll be writing your final draft.

Step 7: Take a break

When writing your two drafts, you need to maintain a distance between these two because if you embark on writing your second piece immediately after your first your first draft you'll end up reproducing the same. Try as much as possible to space-out your first draft ugliness and your second draft.

Step 8: Do some rewrites

After your otherwise messy first draft, you need to take some time to shape your mess so that you can produce something that your readers will relate to and find interesting. To achieve this, put yourself in the shoes of your readers to see if you'd find the content interesting.

Step 9: A headline always counts

The importance of producing a captivating audience can never be overemphasized. Come up with something catchy that can go viral instantly. You need to spend time and create something that can captivate you and your readers.

Step 10: Edit your content

Involve someone else who is better with their grammar, style, usage and punctuation to help you with this. You need an expert to do this because it is a very critical part of the process. Your piece will not make any sense if it is not well punctuated and has grammatical mistakes.

Steps 11: Give it a final look

This step basically involves going through your content one more last time so that you can confirm readability. Find out whether your piece is alluring and inviting. Ensure that your sentences are short and that you have incorporated short paragraphs with bolded subheadings.

Step 12: Go live

Publish your content for your readers to access. While doing this ensure that you do not leave them hanging, tell them exactly what you need them to do next.

Article written by Cool-Essays.

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