Mar 25, 2015
Putting The Customer At The Core: The Evolving Role Of The B2C Marketer - #infographic
Posted by Irfan Ahmad Digital Information World Author Pakistan author profile Wednesday, March 25, 2015 digitalmarketing , info-graphics , marketing
Technology is opening up new possibilities for customer engagement, and marketers are taking note. The Economist Intelligence Unit and Marketo recently conducted a survey of more than 400 global senior marketing executives and this infographic illustrates some of the findings, most relevant for Business-To-Consumer marketers.
Key takeaway: In order to be successful in the next 3 to 5 years, B2C marketers will need to utilize more marketing technologies to create a more personalized and engaging experience for their customers.