Social Media Analytics Can’t Tell You How To Be A Customer-Centric Company - #infographic

Social media analytics can't exactly tell you who your customers are, how to be a customer-centric company, and how to engage customers.

Brands on social media don't know it yet, but there is a gaping hole in the big data they are using to analyze customer behavior. The team at Vision critical identified five significant blind spots in social media analytics.

Take a look at this infographic and see what social media analytics can't tell you about your customers.