"Various media platforms and channels exist in the words of digital, but understanding the differences between paid, owned and earned media can help you to be savvier at creating and curating content.
All types require time and development, but by combining all three media types you can help to develop an integrated digital marketing strategy with extended reach and scale that works to the strengths of each channel.
Here are they key differences between paid, owned and earned media to help you to understand how each can feed into your digital marketing strategy."
Infographic courtesy of themediaoctopus.
