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Sep 20, 2014

Insights You Need to Know for Listening to Your Community Worldwide on Twitter - #infographic

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Insights You Need to Know for Listening to Your Community Worldwide on Twitter - #infographic - Time to rethink your Twitter marketing strategy
The team at Mention.com has analyzed 70 million mentions to uncover global trends among Twitter mentions. And result is the infographic below.

Here are some key stats from their study:

The US accounts for less than half of all mentions on Twitter (41 percent).

English is the most used language for Twitter mentions, coming in second in most countries that speak another language abroad.

In Europe, mentions start to ramp up as early as 5am. After a peak at 10am, they’re stable during the afternoon, and start to fall off around 3pm.

See rest of the findings in this visual:

Click image to enlarge
Uncovering worldwide trends among Twitter mentions with data.

Things to learn from this research:

Monitor where your audience is tweeting from. You may be surprised by the geographic diversity represented.

Consider every time zone. Schedule posts for your entire audience (especially on weekends) via tools like Buffer and Hootsuite.

Diversify your tone. Don't be afraid to post in different languages, or to comment on "local" events or interests. Local is now Global.

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